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List of News and Information about middle east on 4WheelsNews.com

News and Information about middle east

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Saudi women are finally allowed to drive, law takes effect in June 2018

For the longest time, women in Saudi Arabia were never allowed to drive. But with the evolving society comes better changes, including equality. The New York Times have recently reported that the long-standing ban on women drivers have finally been lifted in Saudi Arabia, the same time Saudi state television, and a media event in Washington announced this.

You are probably wondering why a media event had to be done in Washington as well. This is because Saudi officials want more than just women’s rights, but they also plan to launch a PR campaign that takes away the focus of the country’s reputation for repressing women’s rights.

There are several reasons why women have been banned for the longest time. For instance, having a woman in a car next to a man will distract them. And there’s also the belieft that women who drive may lead to promiscuity and broken families. Furthermore, there was a Saudi cleric who stated that women shouldn’t drive as this will affect their ovaries, with no evidence. So it might take a little more than a PR campaign to convince everybody that Saudi Arabia has changed, and now treats men and women equally. Well, this is just the first step.

Read the entire article Saudi women are finally allowed to drive, law takes effect in June 2018

Chuck Norris is tapped to be Fiat Professional brand ambassador in Africa, the Middle East, and Europe

It is common knowledge by now that after American actor Chuck Norris was born, he drove his mom home from the hospital. Sounds impossible, right? Got you. Back in 2008, the internet was blowing up with various Chuck Norris memes that referenced his super human strength and immortality. Due to this unexpected fame that made him an Internet cult hero and a genuine web phenomenon, Fiat Professional decided to hire the martial arts expert as their new brand ambassador for a range of advertisements that will air in June, hoping to bank on his "perpetual toughness.”

The notable martial artist will now lend his macho image to Fiat Professional as the commercial vehicle brand's official spokesperson in Europe, the Middle East and Africa. Norris will also star in the Italian automaker's ads, and we are excited to see how the producers will give life to his famously powerful character. However, the ads will not be viewed in the United States due to the fact that the American martial arts star will advertise for foreign pickup and vans including the Fullback, Doblo and Ducato. But thank God for YouTube as we can see any hilarious moments make the must-see list.

Nonetheless, Norris is also the perfect person to advertise for Ram's truck, if the company so decides. Moreover, Chuck Norris is a respectable and well-liked actor by the public worldwide. Fiat Professional commented that a research test was conducted across Europe and it yielded results that named him up as the best brand ambassador when it comes to relevance, affinity and appeal for professional consumers. Officials within the Italian automotive company even confessed that Norris' amazing, ironically surreal actions, which have reached an impressive large audience, played a huge part in helping them choose the martial arts actor.

Read the entire article Chuck Norris is tapped to be Fiat Professional brand ambassador in Africa, the Middle East, and Europe

2015 Aston Martin Lagonda shows every angle during hot weather testing in Middle east

Last month, the 2015 Aston Martin Lagonda super saloon headed to the Middle East for hot weather testing and the finals version was revealed by Omain Air and not the by the British manufacturer. Still, Aston Martin unveiled today the first official photos with the 2015 Lagonda.

The photos show the testing vehicle from every angle and honestly to tell you we are impressed by its design. The 2015 Aston Martin Lagonda super saloon is inspired by the 1976 Lagonda and is based on the flexible VH architecture. Under its long hood, we find the same 6.0-liter V12 that powers the Rapide S, which means that the beating heart is a 6.0-liter V12 engine.

Although we don’t know that output delivered on the Lagonda, the V12 engine generates 552 bhp and 630 Nm (465 lb-ft) of torque on the Rapide S. As a result, it pushes the four-door coupe form 0 to 100 km/h (62 mph) in 4.4 seconds (0-60 mph in 4.2 seconds), while top speed is in excess of 200 mph or 320 km/h.

Read the entire article 2015 Aston Martin Lagonda shows every angle during hot weather testing in Middle east

Ford to roll out 25 new models in Africa and the Middle East by 2016

Ford Motor Co. plans to launch 25 new models in Africa and the Middle East by 2016, in line with its projection that the driving age population in the region will surge 31 percent by 2023 to 1.7 billion people. Lined up for the market are Ford Mustang, Fusion and other models in the region.

Jim Benintende, head of Ford's operations in the Middle East and Africa, said the carmaker expects overall auto sales in Africa to expand by 40 percent in the next six years to 2.1 million vehicles.

Aside from the 25 new models, Ford will also introduce new technology like its voice-activated Sync communications system and its turbo-charged engines. Benintende told Bloomberg in an interview that Ford is seeing significant opportunity in Africa, adding that the region will be growing over the next few years.

Read the entire article Ford to roll out 25 new models in Africa and the Middle East by 2016

All of us know that the carmakers are attracted by the petrodollars and most of them build unique models just for this market. BMW seems to be one of them as the German manufacturer developed a special version of its flagship sedan, the 760Li. The car was built at the request of the local importer Mohamed Yousef Naghi Motors and it might be consider a step closer to the M7.

As we said, the car is a BMW 760Li, which means it is powered by a 6.0-liter V12 engine rated at 544 hp and 750 Nm of torque. Still, there are some details: the vehicle comes equipped with the optional M Sports Package and 19-inch or bigger 20-inch wheels, dark chrome badges with the “M V12 Bi-Turbo” and “M” lettering.

Moreover, the 760Li is available with a choice of eight exterior colors and some of them are not normally available on the standard 7-Series. These colors are the BMW M Monte Carlo Blue, Silverstone II or the Imola Red. Inside, the vehicle is fitted with beige Nappa Oyster leather with contrasting stitching in orange, blue, red or black. Furthermore, the BMW Individual Piano Black trim is available, while the V12 lettering is sewn into the headrests.

Read the entire article BMW builds special 760Li V12 M Bi-Turbo for the Middle East

Nissan has appointed Paul Willcox as the new chief of Europe and Takashi Hata as new boss of its operations in Africa-Middle East-India, filling vacancies resulting from a Nov. 1, 2013 management shuffle implemented by chief executive Carlos Ghosn to address what he called as “soft” performance.

Willcox was Nissan’s head of sales and marketing for Europe until September when he departed the Japanese carmaker to lead Volkswagen Group’s operations in the United Kingdom.

He is now coming back to Nissan, taking over the post vacated by Trevor Mann, who was promoted as Nissan’s global chief performance officer with oversight of all regional businesses.  Nissan recruited Takashi Hata from affiliated transmission maker Jatco Ltd.  He will join Nissan on Feb. 1, 2014.

Read the entire article Nissan names Paul Willcox as new chief of Europe, Takashi Hata new boss in Africa-Middle East-India

Ian Gorsuch is reprising his previous role as McLaren's regional director for the Middle East and Africa. Gorsuch returned to his prior post on July 1, 2013, making him in charge once again of running McLaren's operations in the Middle East and Africa as well as overseeing the rollout of the new McLaren P1 hybrid supercar later this year.

He will report to Greg Levine, sales and marketing chief at McLaren. McLaren unveiled the new P1 hybrid supercar at the 2013 Geneva auto show and planned to build only 375 examples, each having a starting price of EUR1.07 million.

McLaren said that around 10 percent of the 375 examples are set to be sold in the Middle East, with nearly all allocation sold. Gorsuch replaced Mark Harrison, who assumed a senior position at McLaren's headquarters in Surrey, England.

Read the entire article Ian Gorsuch is back as McLaren chief for Middle East and Africa

Audi is planning to double its sales in the Middle East to at least 20,000 vehicles a year annually by 2020, according to Trevor Hill, the managing director of Audi Middle East. The German automaker will be boosted by investment in showrooms and service centres. Last Monday, Hill had presented the 2012 sales in Dubai's sail-shaped Burj Al Arab hotel, a symbol of the emirate's expansion in the past decade.

Hill told Reuters after the event that this is the “minimum target” and that there has to be “buildings” and “capacity.” He said that since those investments have been signed off, so now the company will be working with improving the volume and quality. Hill said during the presentation that Audi had posted a sales increase of 16.4% to a record 9,155 units in the Middle East in 2012.

For 2013, Audi seeks to sell a minimum of 10,000 vehicles in the region. Audi, along with its local partners, has seven ongoing major construction projects, which include showrooms and after-sales service facilities in the UAE, Oman and Qatar. Hill said that the brand will have to double its workshop capacity in the region.

Read the entire article Audi planning to double its sales in the Middle East

McLaren Automotive received two important accolades at the 2012 Middle East Motor Awards, thanks to its McLaren MP4-12C supercar debut model. A jury panel comprised of the region’s top automotive experts across 17 categories gave the 12C strong ratings, ahead of almost 50 car models competing for the top awards.

Although this is the first year that a McLaren model took part in the 2012 Middle East Motor Awards, it did not prevent the 12C from being named as the ‘Best Supercar’’ Shortly afterwards, the 12C was named the ‘Car of the Year.’ The awards further glossed 12C’s success this year with its prediction of strong sales. Organizer of the awards and Director General of Expo Centre Sharjah, Saif Al Midfa, remarked during the awards ceremony that the 12C is a clear winner for ‘Car of the Year.’ He praised McLaren’s debut model as a stunning car worthy of “making the ultimate wish list for any automotive fan.

McLaren’s success underscores its endeavor to be at the forefront of innovation – which has allowed the carmaker to win one in every four of the Formula 1 races it has participated in since it entered the sport almost 50 years ago. McLaren’s race-winning technology greatly benefited its debut model, endowing it with features like the pioneering Brake Steer and carbon fibre MonoCell.

Read the entire article McLaren MP4-12C named Car of the Year at Middle East Motor Awards

Fiat has named Alfredo Altavilla as the chief executive of the carmaker’s operations in Europe, Middle East and Africa (EMEA), effective immediately. He will be replacing the retiring Gianni Coda, who has served 33 years at Fiat.  Altavilla will leave his position as chief executive of Fiat's truck-making unit, Iveco.

However, he will continue to coordinate the business development activities for Fiat Group. As new CEO of EMEA, Altavilla serves as a key aide to Fiat chief executive Sergio Marchionne. Altavilla and Marchionne are the only Fiat executives sitting on the board of Chrysler Group. Marchionne expressed gratitude to Coda’s long service with Fiat, which included eight years as the Italian carmaker’s head of Group Purchasing.

Coda joined Fiat Group in 1979, rising to become head of the carmaker’s Latin America and the Fiat-Lancia business units. He was named as head of Group Purchasing in 2004. Altavilla joined Fiat in 1990 and has served as chief of the carmaker’s China, Turkey and powertrain operations. He was credited for developing partnerships between Fiat and other carmakers like General Motors and PSA/Peugeot-Citroen from 2000 to 2004.

Read the entire article Fiat names Alfredo Altavilla as CEO of Europe, Middle East, Africa areas
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