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Which automaker was able to best use the solar eclipse for marketing?

On August 21, 2017, many people in North America witnessed the once in a lifetime solar eclipse, as the last time it occurred was over 99 years ago. The eclipse crossed what they called the "Path of Totality" as the sun moved from west to east, covering some parts of the United States.

Unsurprisingly, this phenomenon was used by automakers as some kind of marketing tool. For instance, Nissan used this natural event to introduce the Midnight Edition, or blacked out version of models like the Titan, Titan XD, and the Frontier. This is a limited edition blacked out livery of the said models. Volvo, on the other hand, used the solar eclipse to present a protective screen that people can stick on their XC60 SUV's sunroof.

Apart from Nissan and Volvo, other automakers like Land Rover, Mitsubishi, and Karma used the solar eclipse to as a backdrop of their cars. Having said that, all three companies brought out their cars to the field, photographing them during the event.

Read the entire article Which automaker was able to best use the solar eclipse for marketing?

9 major automakers will not attend 2017 Frankfurt Motor Show

Recently, we have been hearing news that some of the biggest automakers will not make an appearance at the upcoming 2017 Frankfurt Motor Show. Despite being one of the biggest motor shows, they seem to not be getting majority of the best brands - for this year’s event at least.

Normally, we would expect most brands to showcase their new cars here. But according to Automotive News Europe, companies like DS, Infiniti, Peugeot, Jeep, Fiat, Alfa Romeo, Mitsubishi, Volvo, and Nissan will not be attending the grand event this year. And these brands take up about 20 percent of total sales in Europe.

You must be wondering why then? Firstly, taking part in the biggest shows means spending more too. And the Frankfurt event is probably one of the most expensive events for automakers to attend. Furthermore, spending a lot of money to put your cars on display in these events doesn’t necessarily translate to more sales. So sometimes, these companies lose more money than they expect to earn.

Read the entire article 9 major automakers will not attend 2017 Frankfurt Motor Show

Mitsubishi launches new Xpander MPV at the 2017 GAIKINDO Indonesia International Auto Show

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at the ASEAN region and other international markets. Earlier reports said the 2017 Mitsubishi Xpander is expected to arrive at the showrooms by early next year but will be out in Indonesia sometime this fall.

Taking its design cues from today’s crossovers and those of the traditional MPVs, Mitsubishi ensures to bring a tough and trendy multi-purpose vehicle without compromising convenience. Overall measurements consist of a length of 4,475mm, width of 1,750mm, and height of 1,700 with up to 205mm ground clearance. Aside from being stylish and functional, the new Xpander has the most generous space in the MPV segment.

The all-new Xpander MPV now comes with larger legroom and headroom for everyone on board thanks to its seven- seat configuration. When the back seats are folded, the second and third rows provide more space at the cargo area while staying flat on the surface.

Read the entire article Mitsubishi launches new Xpander MPV at the 2017 GAIKINDO Indonesia International Auto Show

Ukraine Police Force receives fleet of 635 Mitsubishi Outlander PHEVs

The National Police of Ukraine has a whole array of vehicles under their belt, including the Toyota Prius, Hyundai Sonata, Renault Dokker, and even a few Lada Niva 4x4s. And now, the list is now longer as the East European country received an overwhelming 635 plug-in hybrid SUVs from Mitsubishi, probably the biggest ever fleet of plug in hybrid vehicles delivered by the Japanese automaker.

This is not a first for the Japanese automaker as a few years ago, the company shipped a total of 507 full electric i-MiEVs in Estonia. Now Mitsubishi has delivered an army of 635 Outlander PHEVS that is based on the facelifted variant. Both of these contracts were approved as part of the Green Investment Scheme, an international emissions trading plan that aims to reduce C02 emissions and greenhouse warming gases.

The overwhelming fleet of environment-friendly SUVs was transferred to Kiev, with a delivery ceremony held in the country's capital where the Prime Minister of Ukraine and the MMC's president and chief graced the affair and even took part in the festivities. The Mitsubishi Outlander PHEV was considered as the best-selling plug in hybrid in Europe for no less than 4 successive years and had impressive registered sales of about 80,768 units at the latter part of last year. The SUV has been rolled out since 2013.

Read the entire article Ukraine Police Force receives fleet of 635 Mitsubishi Outlander PHEVs

Were you ever into the Mitsubishi Lancer? Perhaps you didn’t get a chance to buy one before? Well, now might be your last chance to own one. It hasn’t changed its form much since 2007 but it does have updated styling and advancements when it comes to technology features.

Thanks to some enhancements, the limited edition Lancer intended for the U.S. market looks a little sleeker than before. It features a silver exterior complemented with black 16 inch wheels, door mirrors, fender garnish, upper front grille garnish and roof. To complete the updated exterior, Mitsubishi gave the Lancer a sunroof and a Limited Edition badge. It is currently positioned just above the ES base version. Overall, the exterior looks elegant with an element of subtlety.

But let us get to the interior, the steering wheel, door trim, arm rest, shift knob and brake lever are all finished in black fabric with red stitching accents. Pedals are now upgraded to aluminum, black pillars and headliner, as well as gloss black finishing. As for technology, a 6.5-inch Display Audio System that supports both Apple Carplay and Android Auto has been added. It has kept up with the times.

Read the entire article 2017 Mitsubishi Lancer gets Limited Edition trim with $19,795 price tag

Mitsubishi Outlander is the Japanese automaker’s best-selling model. For 2018, the Outlander Sport will freshen up – both inside and out – to balance it out with the new Eclipse Cross.

Earlier this year, Mitsubishi introduced the Outlander Sport at the Chicago Auto Show with what they called a “special edition”; but wasn’t that successful in the “special” part. Now, for 2017 New York Auto Show, the Japanese automaker re-introduces the 2018 model year by polishing it yet again. Let’s see what changed over the weeks after the Chicago Auto Show.

If you do not look closely (or for some, refer to a “before and after” photo), these changes may be too minimal to be caught right away. For the sake of those who want to know more about the changes, we will be enumerating them one by one.

Read the entire article 2018 Mitsubishi Outlander Sport features minute enhancements

Japanese carmaker Mitsubishi Motors is indeed resurrecting a nameplate that has made its mark in four generations from 1989 to 2012. Yes, the Mitsubishi Eclipse moniker is back, but it won’t be a sports car anymore. Instead, Mitsubishi is now using the moniker to identify its latest crossover offering that makes its debut at the 2017 Geneva Motor Show.

If you think you have already seen the face of Mitsubishi latest crossover, it is highly likely you have. This is because the new Mitsubishi Eclipse Cross boasts of being closely similar – especially on the front end -- to the carmaker’s previous design studies like the Mitsubishi XR-PHEV (2013 Tokyo Motor Show), Mitsubishi XR-PHEV II (2015 Geneva Motor Show) and the Mitsubishi eX concept (2015 Tokyo Motor Show).

Mitsubishi’s new compact SUV is fitted with a sharp body and a slightly raked roofline, making it appear like a “coupe SUV.” The seemingly slanting body of this new compact SUV features a prominent character line, as accentuated by the vehicle’s pronounced wheel arches. It also features a sharply truncated rear gate as well as short overhang.

Read the entire article Mitsubishi Eclipse Cross compact SUV is on display at 2017 Geneva Motor Show

Mitsubishi is all set to unveil the first of its next generation of vehicles at the 2017 Geneva Motor Show next month – a still unnamed compact sports utility vehicle. But even before that important unwrapping, Mitsubishi intends to keep matters fresh by unveiling a limited edition of its Outlander Sport SUV at the 2017 Chicago Auto Show.

The new Outlander Sport Limited Edition builds on the equipment and features found in the ES model, but adds a couple of enhancements both in terms of style and technology. Enhancements implemented on the exterior of the Outlander Sport Limited Edition include HID headlamps and fog lamps, as well as alloy fuel door, black painted door mirrors. Also added on the feature list of the Outlander Sport Limited Edition are 18-inch alloy wheels and a rear view camera as well as a Limited Edition badge. All exterior colors available for the Outlander Sport could be specified for the Limited Edition model.

Inside, the new Mitsubishi Outlander Sport Limited Edition features a custom designed cabin, as marked by black fabric and red stitching on the steering wheel, aluminum pedals and heated front seats. In addition, the carmaker throws in trim-exclusive shift knob and brake lever exclusive for the Mitsubishi Outlander Sport Limited Edition. In addition to these interior elements, the new Mitsubishi Outlander Sport Limited Edition is also provided with a display audio system with Smartphone Link for Apple CarPlay and Android Auto.

Read the entire article Mitsubishi unveils Outlander Sport Limited Edition at 2017 Chicago Auto Show

Mitsubishi Motors is getting all ready to evolve as it will soon unveil the first of its new generation of vehicles in March at the 2017 Geneva Motor Show. In fact, Mitsubishi has provided a teaser image of an all-new compact sports utility vehicle that will make its debut in Geneva.

The name of this new compact SUV from the Japanese carmaker remains unknown, although we’re almost sure that it represents the production evolution of the previous SUV concepts that Mitsubishi unveiled in the past few years. The vehicle featured in Mitsubishi’s teaser image features striking similarities with the XR-PHEV (2013 Tokyo Motor Show), XR-PHEV II (2015 Geneva Motor Show) and the Mitsubishi eX concept (2015 Tokyo Motor Show). The latest of these design studies – the Mitsubishi eX concept – could be the closest representation of what we could expect to be the real appearance of the new Mitsubishi compact SUV.

Upon closer look at the teaser image, the new compact SUV from Mitsubishi features a sharp body and a slightly raked roofline – thereby making the vehicle appear like a “coupe SUV.” The front end dons sleek headlights similar to those on the Mitsubishi eX. The seemingly slanting body of this new compact SUV features a prominent character line, as accentuated by the vehicle’s pronounced wheel arches. The rear end, meanwhile, is specified with tail lights with shapes and forms similar to that of the XR-and the XR-PHEV II.

Read the entire article Mitsubishi gives teaser of unnamed new compact SUV set to debut at Geneva Motor Show

If you are planning to purchase a new Mitsubishi Lancer in the next few years, be warned that production will end soon so you better act now. This is because Mitsubishi is saying goodbye to its beloved sedan, which has been its staple offering since 1973.

Incredibly, Mitsubishi has been quite silent about its plans for the Lancer compact sedan. It was only early this year that people were informed that the Lancer would follow the tracks of its performance-laden version – the Lancer Evolution – to the scrap yard. Yes, Mitsubishi is finally ending the production of one of the most beloved nameplates in the automotive world in August of this year, as confirmed by Don Swearingen, Mitsubishi Motors North America’s executive vice president and chief operating officer. Worse, the Japanese carmaker doesn’t have any plans to build a replacement – immediate or non-immediate – for the Lancer compact sedan.

Mitsubishi’s decision to end production wasn’t because of qualms. Likewise, don’t even blame Nissan – yes, Mitsubishi’s new owner – for the pending demise of the Lancer. After all, Mitsubishi has decided to axe the Lancer even before the deal to become part of the Nissan group was signed and finalized. If you have something to blame, it should the dropping demand for the Lancer.

Read the entire article Mitsubishi to end production of the Lancer compact sedan in August

Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but there’s nothing more momentous than this. At least for the whole 2016. From what we can recall, the last time we heard something like this has occurred, was in 2014. That was after Chrysler was bought out by Fiat Automobiles. But that’s a different story.

Mitsubishi, as we know, has had a very difficult year following reports of the cheating scandal. Oh wait, you haven’t heard about that yet? Well, Mitsubishi got itself screwed up after it was revealed that most of its vehicles (marketed for Japan) cheated on emissions test ratings. Sadly, they had been lying about their cars’ fuel efficiency, and that went on for twenty-five long years.

Now it seems as if Nissan felt really bad for Mitsubishi, but that may not be the case. It has been five months since the buy off was initiated and only became official recently. Technically speaking, Nissan now owns thirty four percent of Mitsubishi. That only means that Nissan also gets the upper hand over Mitsubishi Motors. You’d think 34% is too little, but according to Japanese corporate law, that percentage is enough to make things go their way. Besides, it costs 237 billion Yen (or equivalent to $184 billion).

Read the entire article Mitsubishi is now officially part of the Renault-Nissan alliance

Most Japanese car manufacturers have been focusing on expanding their current lineups for the past few years. However, there is one particular Japanese automaker that is taking the opposite route and is making only a handful of models. Yes, Mitsubishi has been following this principle and it looks like it will be making quite a stir at the 2016 Paris Motor Show.

The Japanese automaker has currently been focusing on creating new concept cars with its newest creation, the Mitsubishi GT-PHEV. The concept is expected to be a “high-end next-generation SUV” that can easily maneuver through any road surface conditions; thus its GT name which stands for “ground tourer.” The concept car will feature Mitsubishi’s newest plug-in hybrid EV system which we have to watch out for at the Paris Motor Show. It is said that it will be using three electric motors.

Design-wise, the GT-PHEV sports the brand’s latest design language but looks oddly similar to Mitsubishi’s previous concept cars. It has a Dynamic Shield front design concept which features a huge grille, sleek and stylish headlights and big DRL clusters. It also has a floating roof design for that futuristic vibe coupled by big wheels and a set of cameras instead of the standard side mirrors.

Read the entire article Mitsubishi introduces new GT-PHEV concept car at 2016 Paris Motor Show

The importance of having your car checked every once in a while is to prevent problems in the future. Regular car check-up and tuning is as important as a person who undergoes annual physical examination to test for minor glitches and to prevent further injuries.

As the saying goes, “prevention is better than cure”. And just like humans, there are also some cars that were already born with defects. Some companies have recalled their products while others wait until someone notices these anomalies.

It was not until the year 2000 when authorities found out that there were some Mitsubishi models that had several defects. Several investigations were made until authorities found out that the Japanese automaker was covering up their mistakes.

Read the entire article Mitsubishi’s back is once again up against the wall due to new controversies

Mitsubishi Motors Corporation, the sixth largest carmaker in Japan, has revealed that it has been lying about its fuel economy statistics on more than 620,000 vehicles for three years now. The company’s stock price declined 15% as soon as the news broke out, the biggest fall it has experienced in the Japanese market in more than a decade.

Currently, it is believed that the affected cars include the minicars sold in Japan. The carmaker confessed that air and tire resistance had been reduced during fuel efficiency tests, generating figures that were 5% to 10% greater than what they are supposed to be. Moreover, Mitsubishi Motors admitted that the testing procedures used are not in compliance with the required standards in Japan.

This will cause Mitsubishi Motors to take a big hit. Government officials claimed that the company can be held responsible and will be compelled to reimburse customers. Transport Minister Keiichi Ishii reiterated that the Japanese car industry is widely affected as well, saying that the global market can easily lose its trust in all of the Japanese automakers. Moreover, the Japanese government also wants the company to pay for subsidies granted to its customers if investigations prove that the cars are not in accordance to the required fuel economy standards.

Read the entire article Mitsubishi reveals that it has been cheating fuel efficiency tests

The automotive industry has a very unique way of doing business. Generally it comes out with products that it hopes will not only set the trend but will also make the consumers love it enough to buy it. However, there are times when automakers will indulge in the imagination of the people with concept cars.

Concept cars have two main objectives. The first is that it is a way for automotive companies to test out the new ideas being proposed by their development teams. The second is that it gives consumers a preview of what future models may look like.

If anything though, car companies hope that it will be amazing enough to attract the attention of people around the world. Over the course of the year, we have been treated to different concept cars through car shows from Paris to as far as Shanghai. From hybrid sports cars to electric SUVs to self-driving cars, here are the 10 best concept cars of the year.

Read the entire article Top 10 concept cars that made the most impact in 2015

Fans of the Mitsubishi Outlander Sport should definitely look forward to the vehicle’s 2016 model year. According to details revealed by Mitsubishi Motors North America, Inc. (MMNA), the vehicle will have upgraded features and design that build up on the previous models’ already successful designs.

These include a redesign in the front fascia/grille areas of the vehicle. The redesign now implements Mitsubishi’s Dynamic Shield design concept for the front portions of the Outlander Sport.

According to MMNA’s executive vice president Don Swearingen, the 2016 Outlander Sport will continue to build on its reputation of being a reliable crossover SUV (CUV) that delivers good value that its predecessors have made.

Read the entire article 2016 Mitsubishi Outlander Sport unveiled at LA Auto Show

Fans of the Mitsubishi Mirage will be pleased to find out that the 2017 model year will continue to retain the attributes that they love from the hatchback while also debuting new features like a revamped exterior design, better overall performance and redesigned interiors.

Mitsubishi Motors North America, Inc. had recently made such details available for the fuel-efficient hatchback, whose new version will start appearing in dealers by spring of next year. According to the MMNA’s executive vice president, Don Swearingen, the 2017 Mirage will build on the popularity that its predecessor has achieved.

The new features will simply be an expansion of that appeal, without sacrificing the traits that made the hatchback popular – affordability, fuel efficiency and practicality. Here are the new features that fans can expect from the new Mirage.

Read the entire article 2017 Mitsubishi Mirage – a blend of pre-loved features and new innovative attributes

A fuel-efficient, non-hybrid, gasoline powered vehicle made by Mitsubishi Motors is now available. The Rockford Fosgate Edition, a new trim for the 2015 Mirage, boasts a combined fuel economy of 40 mpg.

It has an MSRP of $14,945, and incorporates a custom-engineered superior audio system and other features which provide consumers with a high-end model in a sub-compact car.

It features the Mirage DE as well as a 300-Watt, Rockford Fosgate ecoPUNCH sound system, together with steering audio control, Bluetooth hands-free phone system and audio, special badging, cruise control, alloy wheels, and a leather-covered steering wheel.

Read the entire article Rockford Fosgate Edition of 2015 Mitsubishi Mirage priced at $14,945

Mitsubishi Motors North America, Inc. (MMNA) revealed that it will be offering 1,600 numbered units of the 2015 Lancer Evolution Final Edition. There are currently 10 generations of the Lancer Evolution, which has long been considered as the one that started the four-door sports car segment.

MMNA also revealed details of the limited edition Lancer Evolution including that it will have a $37,995 MSRP and it will only be released in the U.S. Market.

Based on Mitsubishi’s current GSR model, the Final Edition has both its interior and exterior enhanced with features that have not been part of the previous GSR models’ offerings. It has for example an intercooled and turbocharged DOHC 4-cylinder 16-valve 2.0L engine that has been paired with a 5-speed transmission.

Read the entire article Mitsubishi to release 1,600 units of 2015 Lancer Evolution Final Edition at $37,995 each

Mitsubishi Motors Corporation plans to unveil during the 2015 44th Tokyo Motor Show its newest concept car. The MITSUBISHI eX is a compact SUV that displays the automaker’s latest technology in electric vehicles.

This system has a new design concept for its Dynamic Shield and includes a wide range of additional technologies that offer exceptional driving pleasure from a compact crossover package. The brand’s booth for the show will not only feature the concept car but will also exhibit its main theme which is Driving Beyond – Another Step Forward With SUVs and Electric Power.

The main idea for this concept car is to have a compact SUV that is completely powered with electricity. It is targeted to be a successful model that will permit the brand to enter this fast-growing market. Its many technologies include the all-wheel control and innovative electric-powered technologies.

Read the entire article Mitsubishi eX compact SUV concept to be seen at 2015 Tokyo Motor Show
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