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Ram Trucks dropped quite a bomb at the 2018 Detroit Auto Show when it unveiled the all-new 2019 Ram 1500, representing the fifth generation of the light duty pickup truck. Now, the Ram 1500 is making an appearance at the 2018 Chicago Auto Show, and this time, the light duty pickup truck is wrapped in Mopar parts and accessories.
A result of a partnership between the Ram Trucks and Mopar brands, a 2019 Ram 1500 modified for outdoor sports is making an appearance in Chicago. It is essentially the Big Horn Sport 4x4 version of the newly unveiled fifth-generation Ram 1500 as wrapped in Flame Red finish and dressed up in a wide array of Mopar products designed especially for this light duty pickup truck. According to Pietro Gorlier, Head of Parts and Service at Mopar, the customized truck at the 2018 Detroit Auto Show demonstrates what is possible when accessorizing the all-new Ram 1500.
These Mopar products include certain parts that enhance the truck’s off-rood capability as well as numerous storage systems, parts and accessories. While the customized 2019 Ram 1500 is already clothed with several Mopar parts and accessories, the menu for the all-new light duty pickup truck actually listed more than 200 available products. That’s pretty extensive.Read the entire article Mopar-customized 2019 Ram 1500 appears at 2018 Chicago Auto Show
Believe it or not, Mopar has been a part of the automotive world for 80 years. Yes, Mopar is celebrating its 80 years of existence this 2017, and as part of the celebrations the original equipment manufacturer for Chrysler (now Fiat Chrysler Automobiles) is launching the Mopar ‘17 Dodge Challenger limited edition vehicle.
As you may have guessed, this limited edition is derived from the 2017 Dodge Challenger. It may not be as hellish as the Challenger SRT Hellcat or as devilish as the upcoming Challenger SRT Demon, but the Mopar ‘17 Dodge Challenger is something to be excited about. It is more civil than its hot siblings, but it is quite special as it celebrates the brand’s 80th anniversary. Its limited status rises by the fact that Mopar is planning to create only 160 examples – 80 for each of the two color schemes of the Mopar ‘17 Dodge Challenger. It will be the brand’s eighth limited-edition Mopar-modified vehicle since 2010.
Thanks to the Mopar Custom Shop, the Mopar '17 Dodge Challenger received two-tone exterior coloring schemes. The first one pairs Pitch Black with Contusion Blue, while the second scheme matches Pitch Black with Billet Silver. The Pitch Black tone dominates the upper portion of the Mopar '17 Dodge Challenger, starting from the grille to the bonnet, and from roof to the rear decklid spoiler. Of course, these parts are courtesy of Mopar like the Shaker Hood package and the Shaker Hood scoop surround. In addition, the Mopar Design badge on the spoiler is specified to be black-on-black. Moreover, a special Mopar 392 logo is hand-painted on the lower portion of the Mopar '17 Dodge Challenger.Read the entire article Mopar celebrates 80 years with the 2017 Dodge Challenger Limited Edition
While we may want the best engine for our cars, the reality is that not every engine is suitable for every vehicle. However, there are adapter kits, like the ones being offered by Mopar. Thus, for those who own an old muscle car but want to fit in a Hemi engine, then Mopar’s offering is the one for you.
This offering is not surprising considering that the Specialty Equipment Market Association Show has always been an event where everyone can display some interesting ideas and this year is no different. Thus when FCA revealed some models way ahead of the 2016 SEMA Show, Chrysler knew that it needed to show as well what the Mopar brand has been doing. For this year’s show, Mopar came up with six different concepts: a Jeep, a minivan, two RAM models, and two Dodge models.
For the crate engine being offered, all that’s needed is to get a Hemi 345, which is a 5.7-liter unit, or the 392, a 6.4-liter version. However the engines should have a make of at least 2014 for the kit to work. After that, all that’s needed is to get Mopar’s latest adapter kit and you can easily slot in the engines mentioned to any vehicles having a make lower than 1975. As such, this can include a Plymouth Barracuda, Dodge Challenger, or a Dodge Charger, to name a few.Read the entire article Mopar shows off Hemi engine kit at 2016 SEMA Show
Mopar has unveiled three modified Jeep vehicles at the 2015 Frankfurt International Motor Show. The trio -- Jeep Cherokee KrawLer, Jeep Renegade Trailhawk, and Jeep Wrangler Rubicon Sunriser– were all modified with selected parts and accessories aimed at showing customers how the brand can help personalize their trips.
First off, Mopar picked and modified the Jeep Cherokee Trailhawk to become the Jeep Cherokee KrawLer, empowered to confront even the toughest driving conditions.
The KrawLer has rock crawling capabilities to tackle harsh off-road challenges. Its name features the capital “K” and “L,” referring to the KL code used to indicate the Cherokee nameplate. Mopar further raised the ride of the KrawLer to suit it for extreme off-road driving.Read the entire article Mopar displays three modified Jeep models at 2015 Frankfurt Motor Show
The 2015 Dodge Charger a.k.a. world’s only four-door muscle car received a new set of Mopar parts and accessories and became the Charger R/T Mopar Concept prior to the 2014 SEMA Show. According to Dodge, the vehicle you see in the photo received a new front splitter, new Mopar side sills and unique Mopar exhaust tips. Moreover, the rear end features a one-piece rear spoiler for better downforce and a more aerodynamic rear profile.
Furthermore, the Charger R/T Concept is finished in TorRed exterior paint, complemented by the gloss black roof and by the forged Mopar lightweight 20-inch wheels featuring a Granite Crystal low gloss finish.
The 5.0-liter HEMI V8 engine found under the hood received a Mopar cold air intake but the company didn’t give us any details regarding the total output. However, we do know that the standard engine delivers 370 hp and 536 Nm (395 lb-ft) of torque, which means that more power means some impressive performance figures.Read the entire article Dodge Charger R/T Mopar Concept previewed before the 2014 SEMA Show
Chrysler's Mopar brand has partnered with 3M to offer customizable map decals for the Jeep Grand Cherokee, Wrangler or Cherokee. Interested customers could just visit mopar.com/jeephoods where they could design a map that will be installed by a dealer on the hood of their vehicles. The $295 decals can be customized for any location in North America and can show either topography or a street map.
The map emanated from a one-time Jeep that Mopar developed earlier in 2014 and unveiled at the annual Easter Jeep Safari in Moab, Utah. Pietro Gorlier, global head of the Mopar parts and service brand, remarked that the Jeep featured a topographical map of a famous off-road trail at Moab and was a big hit among enthusiasts at the safari.
Convinced that the map decals would create interest, Gorlier called his supplier, 3M. In collaboration with 3M, Mopar engineers created a system that allows customers to create their own individual maps, have them printed and delivered to dealers where they will be installed.Read the entire article Mopar and 3M create customized map decals for Jeep Grand Cherokee, Wrangler and Cherokee
Owners of the all-new 2014 Jeep Cherokee could now personalize their beloved SUVs with the availability of over 100 parts and accessories from the Jeep and Mopar brands. Mopar products available for the 2014 Jeep Cherokee includes chrome mirrors, Mopar Electronic Vehicle Tracking System (EVTS), Mopar Web and even a pet carrier.
Owners can further enhance the off-road capability of the 2014 Jeep Cherokee by fitting it with options like rock rails and other hard-core parts from the Jeep Performance Parts portfolio. Mopar is also making available several accessories that will allow owners to optimize the Jeep Cargo Management System (JCMS), which is currently offered only on the Jeep Cherokee.
The universal module rack is mounted on the driver’s side of the rear cargo area. It hooks and items like removable first-aid kit. Owners of the Jeep Cherokee owners also avail of optional Mopar accessories to customize the JCMS like a Trailhawk Off-Road Accessory Kit, Roadside Safety Kit, storage tote, collapsible cooler and more.Read the entire article 2014 Jeep Cherokee offers more than 100 Mopar products
Sorry for customer who waited for the second day after the limited-edition Mopar ’14 Challenger was made available to dealers. The Mopar-upgraded vehicle was sold out in the first day of availability, with only 100 examples made. The Mopar ’14 Challenger continues the success of the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart in showing how vehicle owners can customize their units with Mopar products straight from the factory.
The success of the Mopar ’14 Challenger could be attributed to the distinct features it has like two exterior color options and three Mopar Blue stripe options. It is powered by a 5.7-liter HEMI V-8 engine that sits beneath the Satin Black Shaker hood scoop.
The Mopar ’14 Challenger’s exterior features 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround and a black fuel-filler door as well as a Satin Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals. The vehicle’s interior dons premium leather seats with Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs.Read the entire article 2014 Mopar Challenger sold out on first day of availability
The number of Jeep dealerships requesting pre-equipping their offerings with Mopar accessories before they arrive at their showrooms is growing. Instead of going straight to dealerships, Tens of thousands of Jeep Wranglers, Cherokees and Grand Cherokees as well as some Dodge Durangos take a detour to a an industrial building located a few blocks from Chrysler’s Toledo Assembly complex where workers add dealer-ordered Mopar accessories like Katzkin leather seat covers, tubular sidesteps or custom hood appliques.
"It's a big incentive to have the car on display with the accessories already on," Pietro Gorlier, head of Chrysler's Mopar brand, told Automotive News. "It's very tough to sell accessories based on a display. It's much easier when you can see the accessory on a car." Mopar and dealers have adopted this accessory strategy to boost revenues and margins.
Since the costs of the accessories can be included in the vehicle's sticker price, it would be easier for customers to finance the items. Since 2011, Mopar has added eight such customization shops near its assembly site in North America. Last year, the custom shops added accessories to nearly 150,000 new Chrysler vehicles.Read the entire article Mopar-fitted vehicles gaining popularity among Jeep dealers
Mopar is currently conducting an experimental quick-stop service operation separate from the dealership that allows Chrysler customers to avail of basic maintenance services like oil changes and battery sales without having to set an appointment. The Express Lane experiment should show Chrysler dealers how they could improve service profits and hire promising technicians for their dealerships, according to Mopar. About a third of the Chrysler's 2,400 dealerships have Express Lane in their service departments. Only one dealership -- Freedom Dodge-Chrysler-Jeep-Ram in Duncanville, Texas -- has opened an Express Lane site that isn't physically linked to it.
According to Pietro Gorlier, global head of Mopar, the experiment in Duncanville – which features a four-bay stand-alone Express Lane center – targets to determine if dealerships can compete better with independents by offering the service. “The dealers are surrounded. There are an average of 37 independents around each of our dealers in the United States," Gorlier remarked.
Chrysler dealerships that have installed Express Lane in their service departments managed to sell more parts and write more repair orders than those without, Gorlier said. However, once stand-alone service areas become too busy, the Express Lane concept would be overwhelmed with longer wait times – resulting to a degradation of a dealership's appeal.Read the entire article Mopar expects Express Lane experiment to cut wait times
Mopar will have a 5,500 sq. ft. of exhibit space at the 2014 Detroit Auto Show, the largest exhibit ever by the Chrysler Group's service, parts and customer-care brand. The exhibit will showcase the new Mopar Custom Shop in the Mopar Garage. Mopar launched the Garage at the 2013 edition of the show. The exhibit at this year’s show will feature a 2014 Dodge Challenger, SRT Viper, Fiat 500L Thalassa, Jeep Wrangler Recon, Jeep Cherokee Trail Carver and Ram 3500 Dually CASE work truck. According to Mopar president and chief executive Pietro Gorlier, the new Custom Shop will show how customers of Chrysler, Dodge, Jeep, Ram and Fiat can customize their vehicles before taking delivery.
With Mopar's parts-and-accessories catalog growing significantly every year, Gorlier said that customers can choose everything from electronic-tracking systems to in-vehicle wireless charging to racing stripes and bed-liners. Everything in the Custom Shop is factory-installed and is covered by the original warranty.
Likewise, the modifications will be included on the window sticker, allowing customers to include them in the financing. Mopar was trademarked for an antifreeze product in 1937, but since the 1960s, the brand has expanded as Chrysler produced race-ready Dodge and Plymouth "package cars" fitted with special high-performance components. Currently, Mopar's portfolio boasts of over 500,000 parts and accessories distributed in more than 130 markets around the world. [source: Chrysler]Read the entire article Mopar to feature Custom Shop at the 2014 Detroit Auto Show
Mopar is taking the Dodge Challenger R/T Shaker a step further with its new '14 Challenger. The Mopar ’14 Challenger can be considered as the rarest limited-production model in the Challenger series, with only 100 units produced. Aside from sporting a distinct "Moparized" look, the new Mopar ’14 Challenger has been engineered in way that it can take on whatever combination of the three “Scat Packages.”
According to Mopar’s brand head, Pietro Gorlier, the '14 Challenger is another factory-engineered example of Mopar’s ability to make limited-edition muscle vehicles such as the Challenger more special. Mopar, he said, makes it simple with its one-stop customization shop, coming up with three 'Scat Packages' as well as more than a hundred quality-tested performance parts and accessories that are available for the Challenger.
The '14 Challenger boasts a Gloss Black or Bright White exterior paint that is highlighted with a "Mopar Blue" Shaker-style stripe, in keeping with the tradition of its limited-edition predecessors: the Mopar '11 Charger, the Mopar '10 Challenger, the Mopar '13 Dart, and the Mopar '12 300. And for a more customized look, Mopar offers a couple of additional options for the “Mopar Blue” stripe: a triple "rocker panel" body-side stripe with "MOPAR" running across the doors; and bolder-looking A-line body-side stripe wrapped over the deck lid with an "Omega M" Mopar logo on the car’s rear quarter.Read the entire article Mopar unveils the limited edition 2014 Dodge Challenger
The limited-edition '13 Dart has recently been unveiled by Chrysler's performance-focused Mopar division. The modified Dart is set to debut at the upcoming Chicago Motor Show. It comes with a bold exterior design from Mopar that gets inspiration from the tuner industry. This car uses gloss black paint with a contrasting blue stripe and it features an aerodynamic body kit that is comprised of discreet spoilers on the front bumper and on the trunk lid, as well as an air diffuser out back.
The '13 Dart rides on a set of 18-inch alloy wheels that have gloss black paint. Chrysler said that the Moparized Dart gets a blue-stitched steering wheel and sport pedals as well as a numbered plaque on the dash. It comes with several advanced features as standard.
These include an 8.4-inch touch screen and wireless charging for mobile devices. Mopar didn’t change anything under the hood. The '13 Dart comes with a 1.4-liter turbocharged four-cylinder engine that delivers 160hp and 184 lb-ft. of torque. The Fiat 500 Abarth features the MultiAir mill that’s linked to a six-speed manual transmission.Read the entire article Chrysler introduces the 2013 Dodge Dart Mopar
Chrysler has released a teaser of yet another special-edition from Mopar, Chrysler’s service parts and performance accessories division. This tuned 2013 Dodge Dart is set to make its official debut at the Chicago Auto Show but Chrysler was only so generous as to tease the customized compact car before then.
From this single teaser image, we get a glimpse of its interior. We see that the two front buckets are leather trimmed and feature Mopar emblems embroidered into the seat backs. The driver’s seat uses bright blue leather while other seats have black leather trimming and are accented with blue stitching and inserts.
We don’t yet get to see what its exterior looks like but it’s believed that this special edition model will have black exterior paint and an offset blue stripe that runs along the length of the car just like the other Mopar special edition models (the Mopar ‘10 Challenger, the Mopar ‘11 Charger, and the Mopar ’12 Chrysler 300). The new Dart is expected to also have dark painted/tinted aluminum wheels, blacked-out trim accents, and unique badging.Read the entire article 2013 Chicago Auto Show: Chrysler teases special edition Dart from Mopar
Chrysler Group LLC won’t just feature a few Mopar accessories at the upcoming Chicago Auto Show. It will bring an entire garage filled to the brim with Mopar parts and accessories for the Dodge Dart, Fiat 500 and SRT Viper. This garage exhibit, which has an area of 1,015 sq.-ft., will display select Mopar performance parts and accessories for the all-new 2013 SRT Viper and Dodge Dart.
For the Fiat exhibit, there will be a glass wall of Mopar parts and accessories for the Fiat 500. A total of over 300 Mopar performance parts and accessories will be presented. Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand, said that “Customization is king.” He explained that Mopar has more than 500,000 quality-tested parts and accessories around the world.
He said that in Chicago, the company wants to offer visitors an idea of how their new vehicles can be personalized and how they can get their garage furnished in full Mopar style. The garage will feature the new Mopar ’13 as well as a fully Moparized all-new 2013 SRT Viper.Read the entire article Chrysler will ‘open’ the Mopar Garage at the 2013 Chicago Auto Show
Mopar will be rolling out its customisation and accessory options in Europe. For the Fiat and Chrysler group brands available in the UK, Mopar’s range includes in-car wi-fi and more personalization options. This is for the full roll-out of the Mopar parts and servicing arm in Europe. Mopar handles all parts, servicing, aftersales, accessories, merchandise and customer care of Chrysler Group models in the US.
Mopar is expanding into Europe as part of Fiat\'s takeover of Chrysler. Mopar will offer technology like on-board wifi access and wireless in-car charging of portable devices such as phones and iPods will also be offered on models sold in this market starting next year. In addition, Mopar will provide service plans, parts and extended warranties for models sold in the group.
Mopar is launching a new website so that customers could monitor their car\'s maintenance schedules, and give them the chance to get involved in special owner events. It was 75 years ago that Mopar was established in the US. It got its brand name from the words motor and parts.Read the entire article Fiat officially introduces the Mopar brand in Europe
Chrysler Group\'s Mopar parts and service brand is preparing to give a good fight to independent producers who are hoping to get a bigger share in the aftermarket accessory segment by bringing 23½ customized vehicles to the SEMA show in Las Vegas at the end of this month. Among the customized vehicles that Mopar will display are a Race Yellow Mopar Viper, a Fiat 500 Beach Cruiser with teak-trimmed roof rack and floormats and beach towel inserts sewn into the seats, and a Dodge Charger powered by the Viper\'s 650-hp V-10 engine. In addition, Mopar will introduce a Jeep Grand Cherokee Laredo. Mopar customized half and to divide the two halves, there’s a large zipper down the hood.
Pietro Gorlier, Mopar\'s global chief, said that customizing a car continues to be one of the top 5 reasons for purchasing a car. Gorlier didn’t give a specific dollar amount for its total sales for aftermarket accessories, which stand for between 10 and 15% of its overall sales. He said that Mopar’s overall sales doubled from 2009 to 2011.
Mopar has been integrated into Fiat as its parts and service brand. Gorlier added that each new vehicle launched by either Chrysler or Fiat will be offered with at least 100 custom accessories. This month, Gorlier will go to Italy to be involved in the Fiat Panda 4x4’s launch. This is the first new Fiat vehicle to be launched in Europe with customized Mopar parts available. Since Gorlier was appointed as Mopar’s chief after the 2009 bankruptcy of Chrysler, he has been urging dealers to expand weekend service hours, first on Saturdays and later on Sundays. He said that Saturday service hours are now offered by 80% of U.S. Chrysler dealerships.Read the entire article Mopar wants to boost its sales with the new SEMA lineup
Mopar showed us a preview of the Dodge Charger Juiced project before its scheduled launch at the 2012 SEMA Show. This is Mopar’s way of modernizing a custom street rod. The custom Charger Juiced comes with a Mopar V10 crate engine that’s also used on the Viper, offering a 650hp output. But due to the worries about carbon emissions, Mopar made the project eco-friendly and reduced its emissions level.
Aside from the swapped engine, the project also gets a Mopar cold air intake and cat-back exhaust system. For suspension, it gets a Mopar lowering kit that provides the Charger with a lowered stance and improved handling ability. The charger’s exterior is refinished in a custom Metallic ‘Copperhead’ shade with matte black graphics to serve as contrast. Mopar gave the Charger its own chin spoiler and prototype hood.
Meanwhile, the roof is painted with a shade darker than the exterior paint. Its appearance is enhanced further with 20-inch wheels trimmed in matte black with a ‘Copperhead’ stripe. The Charger’s interior gets black Katzkin leather seats with ‘Copperhead’ accents. All throughout the cabin, the two-tone matte black and ‘Copperhead’ theme can be observed.Read the entire article 2012 SEMA Preview: Dodge Charger Juiced gets a Mopar V10 crate engine
Mopar, the automobile parts and service brand for Chrysler Group LLC and Fiat SpA, is now offering a number of inexpensive service plans for pre-owned vehicles. The offering is part of Mopar’s rebranding of its service contract operations. According to Mopar chief executive Pietro Gorlier, the brand will make a new lineup of Mopar Vehicle Protection service contracts available in Chrysler Group dealerships across the United States this week.
Chrysler's approximately 2,500 dealers sell an average of 65,000 service contracts monthly, either to new-vehicle customers or to existing customers, Gorlier disclosed. The Mopar service contracts will be offering repair coverage for 12,500 or 15,000 miles. Mopar will also be expanding a program that enables dealers to certify vehicles from other carmakers, said Mopar director of service contracts Alan D'Agostini.
Mopar’s service contracts range from a $65 Essential Care package of four oil changes over two years to a $4,830 Maximum Protection Plan that provides bumper-to-bumper coverage with no deductibles and remains in force as long as the consumer owns the vehicle. According to Gorlier, many of Mopar’s service contracts will have the same prices. Mopar’s rebranding efforts are aimed at helping dealers build better relationships with their service customers since prepaid maintenance will encourage customers to come back to the dealership instead of going to an independent competitor.Read the entire article Mopar offering a number of inexpensive service plans for pre-owned vehicles
Italian supplier Magneti Marelli and Chrysler Group's Mopar components brand are working together on a design exercise, which is based on the 2012 Fiat 500 Abarth. The design will add horsepower and reduce the weight of the vehicle, which is dubbed Venom. The automobile has a range of carbon fiber components such as the side mirrors and hood that makes it around 200 pounds lighter compared to the 2,512-pound Abarth.
The Venom utilizes additional exhaust components and software updates to increase the output of the standard 160-hp 1.4-liter turbocharged engine in the Abarth by as much as 25%. Its roof is accented with a large matte-black Scorpion, which is the legendary symbol for the Abarth.
Venom was showcased to the people in media in Las Vegas to demonstrate the off-the-shelf bespoke options available to European customizers from Mopar and Magneti Marelli, which is part of Fiat Group in Europe. Currently, the components are not available in the United States.Read the entire article Magneti Marelli, Chrysler’s Mopar collaborate on Abarth-based Venom
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