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Mercedes-AMG and MV Agusta plan cross-marketing activities

Cross-marketing activities are being planned between Mercedes-AMG and MV Agusta, according to Daimler chief executive Dieter Zetsche. The tie-up will replace a similar collaboration Daimler had with Ducati, now owned by Volkswagen Group's Audi. Zetsche expects a great potential for cross-marketing with MV Agusta, which is regarded as an icon in motorcycle racing thanks to its 75 world championship rider and constructor titles.

He remarked that cross-marketing between the companies is viable since profiles of customers purchasing AMG's high-performance cars and MV Agusta's superbikes are very similar. Daimler said on Oct. 31 that it would acquire a 25-percent stake in MV Agusta through AMG, and thereby gain a seat on the company's board.

He added that the cross-marketing potential between AMG and Agusta would be similar to that with Ducati that ended abruptly in July 2012 when Audi acquired Ducati for EUR860 million.

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Official: Mercedes-AMG will acquire 25 percent stake in MV Agusta

High-end brands Mercedes-AMG and MV Agusta have inked a cooperation deal for a long-term partnership. The deal between the performance car brand and the motorcycle maker includes marketing and sales. The deal also entails Mercedes-AMG GmbH acquiring a 25-percent stake in MV Agusta Motor S.p.A., although the price of share sale wasn’t revealed. As a result of this stake acquisition, the Mercedes-AMG will be represented by a director at MV Agusta’s board. While signed, the agreement remains subject to be approved by relevant authorities, which is expected in late November.

Tobias Moers, chief executive of Mercedes-AMG GmbH, remarked that MV Agusta is the perfect two-wheel partner for Daimler’s performance brand. He noted that MV Agusta and AMG are linked by a long and successful racing history as well as by shared values and goals for the future.

He added that this partnership would pursue utmost perfection, optimal performance and motorsport technology. Moers added that the cooperation deal with MV Agusta highlights the importance of AMG as the Mercedes-Benz Cars’ sports-car and high-performance brand, adding that the partnership allows them to enter a world of more high-performance enthusiasts.

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Report: Mercedes-AMG to acquire a 25 percent stake in MV Agusta

Back in August we reported about Mercedes-AMG’s intentions of acquiring the Italian motorcycle manufacturer MV Agusta. Of course, everything was denied by Daimler but today another report emerged on the Web, this time from the German daily Sueddeutsche Zeitung. The German newspaper said that Mercedes-AMG will acquire a 25 percent stake in MV Agusta for around 30 million euros.

The deal could be announced this week. Many of you folks may wonder why Mercedes-AMG is interested in such a deal, right? Well, a stake in MV Agusta will give Daimler access to high-performance three-cylinder engines developed by the Italian company for its superbikes.

As you may know already, Daimler had a partnership with Ducati until 2012 when Audi became the owner of the motorcycle manufacturer. After two years, we also saw the first Ducati engine on a vehicle produced by the Volkswagen Group for this year’s 2014 Paris Motor Show.

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2012 MV Agusta Brutale 675 makes its debut

Italian motorcycle fans are ecstatic to get more details about the MV Agusta Brutale 675 shortly after the company showed off its 2012 MV Agusta F3 675. The Brutale 675 is a three-cylinder 675cc naked bike that’s basically an F3 supersport that doesn’t have its fairings.

It has a peak power figure of 113hp at 12,000 rpm and 52 lbs•ft of peak torque at 10,600 rpm. It weighs 163kg dry (359 lbs) and similar to its fully-faired counterpart, it is expected to be peaky but potent. The MV Agusta Brutale 675 is equipped with the same MVICS electronics package that that was introduced on MV Agusta F3 675.

It follows the trend in the new decade of considering electronics as the new horsepower. It becomes even more attractive with its price tag of €8,990, making it the least expensive MV Agusta offered in the market.

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Being named as the most advanced and powerful superbike in the world is not an easy feat. The MV Agusta F4 RR is what consumers ask for when they want the most exciting riding experience. It was built with the most exotic components, an ultra-sophisticated suspension and the new 1000cc short-stroke engine.

But what’s regarded as the MV Agusta F4 RR’s soul is the new 4-cylinder short stroke engine with radial valve. This engine is totally new and is inspired by MV Agusta’s competitive experience. Aside from the engine case castings, the 4 cylinder RR engine’s arrangement of cylinders and some other elements are considerably different from the previous F4.

The redesign had mainly intended to maximize the performance. It features all new thermodynamics, a new crankshaft that has a lessened value of inertia, and new bore and stroke dimensions that have an excessively over-square relationship that can achieve rpm’s of a true racing motorcycle.

Read the entire article 2011 MV Agusta F4 RR: details, photos and specs