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Rolls-Royce is experiencing overwhelming sales success with its first sports utility vehicle, the Rolls-Royce Cullinan. In fact, the ultra-luxurious SUV is surpassing the carmaker’s sales expectations. At this point, some people are already expecting the brand to release a smaller version of the Cullinan. But to their dismay, Rolls-Royce has already shut down the possibility of creating a smaller SUV that would complement the Cullinan.
Rolls-Royce chief executive Torsten Muller-Otvos told AutoCar in an interview that the carmaker has already completed its model lineup when it launched the new Cullinan SUV. The ultra-luxurious utility is the fifth and latest model of the carmaker, joining the Phantom, Ghost, Wraith and Dawn in Rolls-Royce lineup. The remarkable success of the Cullinan is bringing smiles to the top management at Rolls-Royce. According to Muller-Otvos said early sales of the Cullinan have exceeded expectations, calling customer reaction to the luxury SUV as brilliant.
Nonetheless, the British carmaker isn't keen to add a new model, especially a smaller SUV, into its current lineup. Muller-Otvos remarked that Rolls-Royce is already pleased with its lineup, noting that there is no demand for a new SUV model among the brand’s ‘ultra-luxury’ buyers. He said that Rolls-Royce strategy is to maintain its high-end price position -- not moving the brand into lower-price segments just for the sake of getting higher sales.Read the entire article Rolls-Royce has no plans to create a new SUV smaller than the Cullinan
Three years ago, Rolls-Royce first mentioned the Cullinan, which came to be the most anticipated SUV in the world. It is the opulent brand’s very first high riding model. However, the automaker actually describes it as “an all-terrain high-bodied car.”
Of course, the Rolls-Royce of SUVs is meant to attract rich customers who are looking for a potent, very luxurious, and practical SUV. The automaker’s plan is to attract a younger generation of successful people who are right in the middle of the so-called experience economy.
The Cullinan features an opening hatch, called The Clasp. This in inspired by an era when luggage would be positioned outside of the car to create more space for the passengers. It is easily accessible with only one touch of the key fob button, opening up the 560 liters (19.77 cubic feet) of cargo space. When the rear seats are down, there will be a total of 1930 liters (68.15 cubic feet).Read the entire article 2019 Rolls-Royce Cullinan SUV has arrived, priced from $325,000
Finally, another automaker is getting on the SUV bandwagon. About to reveal its very first SUV is Rolls-Royce, which stated that “the wait is almost over” as it prepares to introduce Goodwood’s “High Sided Vehicle”.
BMW Group’s high end marque also shared plans of carrying over the model’s codename by deciding to baptize the new model as “Cullinan”. In fact, Cullinan was the working title about a couple of months ago, and all of a sudden, it is ready to make history - being Rolls Royce’s first-ever SUV.
The name of the car originated from Cullinan Diamond, which is the largest gem quality rough diamond ever found, with a weight of 3,106.75 carats (621.35g), according to Wikipedia. It was in1905 when this was discovered in South Africa’s Magaliesberg Mountains and was then named after the mine’s chairman, Thomas Cullinan.Read the entire article Rolls-Royce finally confirms Cullinan nameplate for its first-ever SUV
Automotive News announced that the loyal customers of Rolls-Royce will be among the first to see the new Cullinan SUV that will be unwrapped behind closed doors. Meanwhile, the general public and the press will have to wait until the latter part of the summer before they can see the much anticipated model for themselves.
If you were not aware, Cullinan is actually just a codename for the automaker’s SUV project. And even if the production version will have a different name, the automaker has yet to inform us what it is. Another thing we noticed is that the automaker refers to the vehicle as a “High Sided Vehicle” instead of an “SUV”.
As you can see in the photos, the Cullinan gets a boxier and more chiseled body, where the front end appears to be very similar to the Phantom. This includes the rectangular LED taillights and the thin intakes underneath them.Read the entire article Rolls-Royce regulars will witness private debut of Cullinan SUV
The uber-luxurious sports utility vehicle market is definitely growing quickly, Bentley has its own Bentayga and Rolls-Royce is now prepping the Cullinan. And now, it seems that Land Rover wants a piece of the action by possibly expanding their lineup with a SUV that will sit on top of the current range topper, the Range Rover SV Autobiography.
The juicy details are not really that crystal clear at this point in time due to the fact that it is still a question mark if the Land Rover "SUV" will be a completely different model or just another luxurious trim for the Range Rover. By far, the most expensive and premium Land Rover model was the Range Rover Holland and Holland, which costs around £180,000 in United Kingdom and $244,500 in United States.
Unfortunately, the SUV is no longer available as it was only released for a limited time only. The Tata Motors-owned company does not have a vehicle to rival the Bentley Bentayga as of the moment, but this could possibly change in the following years as this uber-premium range topper is being planned. Furthermore, a Mercedes-Maybach marked SUV will supposedly be produced in the next years to come.Read the entire article Land Rover will produce new flagship model to rival Bentley Bentayga, Rolls-Royce Cullinan
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project Cullinan, which aims to create an overly luxurious SUV for Rolls-Royce. Dubbed as the Rolls-Royce’s fighter against the Bentley Bentayga, the Cullinan SUV has been spied so many times. This time around, however, Rolls-Royce took the luxury of showing the Cullinan SUV to the public, albeit in camouflaged form.
Don’t get us wrong. This Rolls-Royce Cullinan SUV isn’t the final version. It is rather a prototype that is currently being tested, modified and refined to suit the market that Rolls-Royce is aiming for. However, we could surmise that this is – at most – the design of the new Rolls-Royce Cullinan. It’s highly likely that Rolls-Royce is now just setting its focus on improving the SUV’s inner workings.
Rolls-Royce has dubbed the Cullinan as an “‘all-terrain, high-sided vehicle," and the prototype featured in the pictures reveals that it could be. The aim is to create a final vehicle that could go ‘Effortless … Everywhere.’ According to Rolls-Royce, this is a full development prototype, which will soon enough be tested in public. To determine whether its description fits, Rolls-Royce is taking the development prototype to various locations around the world as part of a challenging testing program. One location would be Arctic Circle, where the Cullinan will be tested for its cold weather durability and traction. Another location will be the Middle East – which will be visited sometime in 2017 – where the Cullinan will be tested for high temperature durability and its ability to tackle challenging desert conditions. After all, its moniker “Cullinan” – which is its codename and is not yet final – is derived from the name of one of the largest rough diamonds ever.Read the entire article Rolls-Royce reveals camouflaged prototype of its Project Cullinan SUV
Rolls-Royce Motor Cars is planning to develop an SUV, confirming hints made by chief executive Torsten Mueller-Oetvoes earlier this year. The carmaker announced the plans through letters delivered by white-gloved chauffeurs in Phantoms in New York City. While the new vehicle is an SUV, Rolls-Royce won’t call it so and dubs it an “Everywhere Vehicle.”
It even has its own hashtag: #EffortlessEverywhere. With the announcement, Rolls-Royce would join a throng of luxury carmakers already offer SUVs like Porsche (Cayenne), Mercedes-Benz (G-Wagon), Land Rover (Range Rover), and Bentley (Bentayga).
This means that Ferrari remains the only major luxury carmaker without an SUV in its current or future lineup. While Rolls-Royce has yet to announce when it would launch the “Everywhere Vehicle,” it said it had decided to build a luxury off-roader after consulting its clients.Read the entire article Rolls-Royce confirms plans to develop a luxury off-road SUV
Rolls-Royce is finally joining the SUV market and is planning to offer the vehicle to the market at the end of 2018. The SUV – codenamed "Cullinan" after the world's largest diamond – will have a starting price of EUR275,000 and will be limited to just 2,000 examples, according to a report by Autobild.
Rolls-Royce chief executive Torsten Mueller-Oetvoes told Automotive News in an interview on Jan. 9 that the British ultra-luxury brand is mulling whether a SUV would be suitable into its lineup.
He was quoted as saying at the 2013 Frankfurt Auto Show that there was a market for SUVs from an ultraluxury segment. Ultra-luxury brands like Bentley are developing SUVs in order to capture affluent buyers in markets like China, Russia and the Middle East.Read the entire article Rolls-Royce is preparing Cullinan SUV for market launch in 2018
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