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Volkswagen planning two 30-second Super Bowl TV spots for 2012 Beetle, Passat

For its redesigned 2012 Beetle and Passat, Volkswagen plans two 30-second Super Bowl TV spots. Volkswagen now marks its second straight year after having been absent for nine years from the Super Bowl.

The commercials will air during the second and fourth quarters of the Feb. 6 game. For the Passat commercial, VW worked with Lucasfilm Ltd. to come up with a bit of “Star Wars” nostalgia.

The spot plays the movie’s “Imperial March,” and it features a pint-sized Darth Vader who uses the Force when he discovers a 2012 Passat in the driveway.

Read the entire article Volkswagen planning two 30-second Super Bowl TV spots for 2012 Beetle, Passat