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News and Information about tag heuer

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McLaren, Tag Heuer announce a new exclusive partnership agreement

A new exclusive partnership agreement has been entered by TAG Heuer and the McLaren Group, according to TAG’s President and CEO Jean-Christophe Babin and McLaren Executive Chairman Ron Dennis. TAG Heuer will still be the supplier of the official timepiece for the Vodafone McLaren Mercedes Formula 1 team.

However, this partnership will be expanded to include McLaren Automotive, the maker of leading high performance sports cars such as the 12C and McLaren P1. The engineers of TAG Heuer and McLaren have a strong technical partnership as they’ve collaborated on timepieces and on-board timekeeping systems, putting the focus on how connected watchmaking and racing car production are.

Under this new partnership agreement, the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a plan to recognize and support the most gifted young drivers. For several years, TAG Heuer has been successful at helping F1 champions. This is expected to continue by closely working with McLaren.

Read the entire article McLaren, Tag Heuer announce a new exclusive partnership agreement

TAG Heuer MP4-12C Chronograph launched at Mastering Speed Exhibition

At the TAG Heuer Mastering Speed Exhibition at Halle Secheron in Geneva, a limited edition chronograph watch is on display beside the McLaren MP4-12C. The TAG Heuer MP4-12C Chronograph is much awaited as 20 years have passed since McLaren launched the iconic McLaren F1 road car and it was 26 years ago that McLaren’s Formula 1 team joined forces with TAG Heuer.

The TAG Heuer MP4-12C Chronograph portrays the innovative, high-performance and precision manufacturing principles of the two companies.

The partnership between McLaren and TAG Heuer dates back to 1985, making it one of the longest-running sponsorship agreements between a racing team and a brand in the history of Formula 1.

Read the entire article TAG Heuer MP4-12C Chronograph launched at Mastering Speed Exhibition

TAG Heuer Grand Carrera Calibre 36 RS Caliper Chronograph goes on sale

The collaboration between TAG Heuer and legendary Japanese car designer Ken Okuyama has made possible the first mechanical automatic chronograph watch. Bearing the Grand Carrera name, the GT car-inspired concept chronograph was first unveiled at BaselWorld 2008.

If you're not familiar with the Okuyama name, he is behind many outstanding GT cars such as the Ferrari Enzo and Maserati Quattroporte (while at Pininfarina), and more recently, under his own studio.

The watch retails for about $8,900, which many say is quite a small price to pay for the last winner of the GRAND PRIX D´HORLOGERIE DE GENEVE.

Read the entire article TAG Heuer Grand Carrera Calibre 36 RS Caliper Chronograph goes on sale

Tag Heuer celebrates the 40th anniversary of the Monaco timepiece

The popular brand Tag Heuer, in celebration of the 40th anniversary of the Monaco timepiece, has released a slightly improved variant of the original watch worn and endorsed by Steve McQueen who catapulted it to fame through the film Le Mans.

The movie tells the story of two teams joining the most difficult endurance races in the world. In their desire for accuracy in characterizing racecar driver Michael Delaney, the actor McQeen consult his friend Jo Siffert, Grand Prix champ and TAG Heuer ambassador.

After which, McQueen requested to borrow Siffer's white racing suit, which came with a Chronograph Heuer emblem on the right chest. To round off his appearance, McQueen decided to wear the new Monaco automatic Caliber 11 in the film. Beginning that time the model has been dubbed as the McQueen Monaco.

Read the entire article Tag Heuer celebrates the 40th anniversary of the Monaco timepiece

This 2010 TAG Heuer Tesla Roadster is a product of the coming together of Swiss luxury watchmaker TAG Heuer, a brand of luxury group Louis Vuitton Moet Hennessy (LVMH), and electric carmaker Tesla Motors. Revealed at the 2010 Geneva Motor Show, this one-of-a-kind collector's car boasts of an interior with avant-garde design elements.

We see that it has a special center console that will hold TAG Heuer's latest cutting edge concept watch to be revealed during a star-studded party at Baselworld 2010 in Basel on March 18. 

The car is also featured with a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.

Read the entire article Unique TAG Heuer Tesla Roadster to commemorate 150th anniversary

Swiss luxury watchmaker Tag Heuer has partnered with Italian super sports car manufacturer Lamborghini to create the limited edition MERIDIIST Automobili Lamborghini mobile phone. Automobili Lamborghini was founded in 1963, which inspired the partnership to come up with the idea to produce only 1,963 units.

The MERIDIIST mobile phone got its inspiration from the Lamborghini Murcielago sportscar. The phone is housed in black titanium carbide coated 316L stainless steel and the display is made from 60.5 carats of scratch-resistant sapphire crystal. If the name or the design doesn't interest you, wait until you hear about the battery life.

It is capable of seven hours talk time or 28 days standby power. Featured on the phone's battery cover is the same signature that can be found on the Lamborghini Murcielago LP 640's V12 engine block.

Read the entire article TAG Heuer Meridiist Lamborghini phone revealed

For the first time ever, Swiss watchmaker TAG Heuer has teamed up with an electric sports car company. The result is the 2010 TAG Heuer Tesla Roadster, which will be showcased at the Tesla Motors booth at the Geneva Motor Show. Tesla Chief Designer Franz von Holzhausen created the interior design of this unique electric car, using TAG Heuer design elements.

One of the highlights is a specially designed center console, which is built to host a TAG Heuer concept watch.  The unveiling of this watch will be on March 18 in Basel.

In addition, the car features a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch. The Roadster is painted in Foucault Field Gray and very interestingly, it features drawings inspired by the new TAG Heuer concept watch.

Read the entire article Geneva Preview: TAG Heuer Tesla Roadster