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TATA unveils Racemo Concept in Geneva

Move over, BMW, Mercedes-Benz and Porsche. TATA is making a great leap into the future. Indian car manufacturer introduces the new Tata Racemo sports car concept at the 2017 Geneva Motor Show. The two-seater sports car can pull out an impressive 0-62mph in shorter than 6 seconds.

In a way, the leading carmaker from India wishes to build a new image through this sub-brand. TAMO is the parent company’s answer to the new business models, partnerships as well as new technologies.

Though it remains a concept for now, Racemo is the first ever vehicle to be produced by Tamo, Tata’s experimental division. TATA’s sports car concept measures less than 4 meters or equivalent to 157 inches in length which is in-demand right now in the Indian market.

Read the entire article TATA unveils Racemo Concept in Geneva

Tata wants to get rid of “cheapest” tag for the Nano

Tata Motors builds what is considered as the cheapest car in the world, the Nano. Tata launched the Nano in 2009 at a tag of around $2,500, attracting low-income households in India who could only afford motorcyles. Ratan Tata, the carmaker’s chairman emeritus who championed the development of the car, is now rethinking the “cheap” tag of the Nano.

Tata remarked at the South Carolina Automotive Summit that the Nano got branded as India’s cheapest car, not the most affordable or the best value for the money. He noted that the Nano gained the stigma of “I don’t want to be seen in the cheapest car. My neighbors will think I have no money.”

Tata, who retired as chairman in December 2012, said the company is trying to reposition the Nano into a real car “with more bells and whistles” that would stand out in the marketplace. During an on-stage interview with Automotive News Editor-in-Chief Keith Crain, Tata quipped that he pushed for development of the Nano to provide low-income Indian families a safer transportation alternative than motorcycles.

Read the entire article Tata wants to get rid of “cheapest” tag for the Nano

Tata Nano will get an 800 cc engine

The Tata Nano will be getting its third makeover since its launch in 2009. Known as the cheapest car in the world, the Nano will be getting an 800 cc engine. Meanwhile, the company is also thinking about offering a diesel option. The makeover was planned in response to poor sales, which fell to a new low in November. The company set a goal of 10,000 units but it only sold 3,500 cars. Insiders said that an all-new Nano may be released 12 months from now, priced at about Rs 2.5 lakh for the base petrol version.

This new version is expected to rival Hyundai Eon and the Maruti Alto. Analysts said that the diesel option is a good move. Basudeb Banerjee of brokerage Quant Capital said that the market will have a more accepting attitude of a Nano 800 cc diesel.

He also thinks that Tata Motors will also be able to raise its volumes with this variant. What he points out as a deterrent though is the brand positioning of the Nano. According to company officials, the company won’t phase out the current 624-cc version even with its poor performance. It will still have the People's Car tag while the new model will be marketed at the more aspiring consumers.

Read the entire article Tata Nano will get an 800 cc engine

Tata plans new marketing push for Nano to recover from fire controversy

The chairman of Tata Motors, Ratan Tata, disclosed that he plans to re-promote the budget Nano minicar, after sales declined following fire incidents involving at least three cars. In an interview with Bloomberg TV India, Tata said that the Nano is something he would “love to make successful,” as it has yet to reach its full potential. Tata remarked there has to be another push to “make Nano what it can be." The Nano, conceived by Tata as the world's cheapest car, carries a starting price of INR141,898 ($2,565). It was developed as an upgrade option for millions of Indian motorcycle owners. Tata Motors launched the Nano in 2009. Sales plunged to just 509 units in November 2010 after the vehicles caught fire.

Although Tata Motors said that the fires were isolated cases, sales of the Nano continue to fall behind pricier models. Tata decided to develop the Nano after seeing a family riding on a scooter. Issues troubled the Nano even before its rollout. The carmaker was forced to desert an almost-complete plant in West Bengal state due to violent protests by farmers demanding the return of land purchased for the site.

After the fire incidents, Tata Motors lengthened warranties in December 2010 to four years or 60,000 kilometers (37,290 miles) and began offering up to 90 percent financing through Tata Motors Finance Ltd. The hike in borrowing costs, however, somewhat hurt the pockets of consumers that Tata Motors targeted to make an upgrade from motorcycles. Those target consumers chose to acquire cheaper two-wheelers, affecting sales of the Nano.

Read the entire article Tata plans new marketing push for Nano to recover from fire controversy

Tata Motors has introduced an updated Nano model as it seeks to enhance the sales of its product that has been falling below estimates. Since the Nano (the world's cheapest car) was launched in April 2009, about 130,000 units have been sold. This four-seater car is priced at 140,000 rupees ($2,730). To launch the Nano, Tata did a ton of publicity in India. The factors cited in the poor sales include rising input costs that have prompted the company to raise the price.

Tata also had to transfer production to an alternative site due to a land dispute at model's original factory. Last November, Tata gave Nano owners the option to put in safety protection in their vehicles after local media said that seven cars had caught fire.

The company said that this doesn’t qualify as a recall since the fires were specific to the units. In a statement, Tata said that the new Nano offers an improved fuel efficiency, a more robust engine and fresh interiors.

Read the entire article Tata updates the Nano for the 2012 model year

Instead of launching the Nano Europa in Europe, Tata Motors will be releasing a production version of its Pixel concept car. Unveiled at the 2011 Geneva Auto Show, the Pixel is a stylish, two-door version of the Nano that Tata describes as “the most package-efficient four-seater in the world.”

The Pixel is equipped with Tata’s own ultra-compact 1.2-litre, three-cylinder diesel engine, which delivers about 60bhp and is mounted under the rear seats, powering the back wheels via a five-speed gearbox.

According to group chairman Ratan Tata, the car will partly replace the previously proposed Nano Europa, as soon as its concept-only swing doors are swapped with two conventional doors and when the engineering of instrumentation and controls is completed.

Read the entire article Tata Pixel Concept will enter production, coming to Europe

Tata Motors Ltd. recently said it will fast-track loans of up to 90 percent to the buyer of its Nano minicar through its vehicle financing arm Tata Motors Finance.

A Tata Motors statement said Tata Motors Finance will provide the loans within 48 hours against verifiable documents for Nano, which was deemed the world's cheapest small car at $2,500 at the time of its launch in April 2009.

The financing offer follows a clutch of benefits recently announced, including a four-year warranty on the Nano and a maintenance contract option for INR99 a month (about $2), amid plummeting sales.

Read the entire article Tata will fast-track loans of up to 90 percent to buyer of its Nano minicar

There was a sneak preview of the Tata Nano Europa in London this week that was attended by Autocar's Steve Cropley. Earlier this year, the European version of the Tata Nano was shown at the Geneva Motor Show and since then, consumers had been waiting eagerly for its arrival expected in 2011.

In India, the world's cheapest car was launched earlier this year and carries a price tag of less than £2000.

However, they had to take into account the increased cost of making it Europeanized (more creature comforts, improved crash test safety). It is likely that the car will cost from £4000 - £5000 in the UK.

Read the entire article Tata Nano Europa: details and specs revealed

There was a big stir when Tata Motors made the Nano public, designated as the plant's cheapest vehicle. Whether the Indian carmaker can also produce the world's cheapest hybrid vehicle is contingent on the definition of hybrid.

Tata is reportedly working on an extra ecological variant of the Nano microcar that will highlight, among others, start/stop capabilities and is referring to it as a micro hybrid.

Putting the play on words aside, the technology supplied by Bosch is anticipated to lower fuel consumption and enhance emissions by an estimated 5 to 10 percent, and all of these for just a couple extra hundred dollars.

Read the entire article Tata planning world’s cheapest hybrid vehicle