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Toyota Camry, rebadged as the new Daihatsu Altis, is available in Japan for 3,499,200 yen

You might recognize the car in this photo as a Camry but you’ll be wrong in a way. Let us clarify this. The plate does say “Altis” but the badge isn’t one of Toyota’s. Well, it’s basically the 2018 Toyota Camry that has been rebadged as the new Daihatsu Altis.

Daihatsu has been selling Camrys with the brand’s badge on it in Japan since the early 2000s. Today, the company is wholly owned by Toyota. Currently, only one model is carried in the lineup. And that’s the 2.5-liter hybrid with two-wheel drive in G spec, as seen in the photo.

In January 2016, it was confirmed that Daihatsu has become a fully-owned subsidiary of Toyota. Both parties have a share exchange that was completed in August 2016, and this is meant to add more value to both brands. The two companies have an agreement to develop better cars for the small car segment with next-generation technologies. Sounds like a win-win situation for all parties, including the Japanese customers.

Read the entire article Toyota Camry, rebadged as the new Daihatsu Altis, is available in Japan for 3,499,200 yen

Toyota starts production of the 2018 Camry

The 2018 Toyota Camry will be the first vehicle to be produced in the United States with the use of the Toyota New Global Architecture (TNGA). And June 28 marks the day of the 2018 luxury sedan’s production at Toyota’s Georgetown, Kentucky facility, where it has always been produced since the late 1980s.

The Japanese company has spent over $1 billion in the past few months so that the Kentucky facility could accommodate the Toyota New Global Architecture. Over 700 employees have been added, so that number now totals to about 8,000 employees - the most they’ve ever had in that facility.

With that huge of a facility, it’s not just the Camrys that will be built there, but also the Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES350. In the past, thousands of Sienna, Solara, and Venza crossovers were also built there. Since it first began producing cars 31 years ago, the facility has delivered over 8 million Camrys, and more than 11 million vehicles all in all.

Read the entire article Toyota starts production of the 2018 Camry

2018 Japan-spec Toyota Camry receives TRD and Modellista versions

Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in terms of design. We’re pleasantly surprised that the 2018 Camry that we first had a glimpse of at the Detroit Auto Show is offering a stronger, sexier appeal. Not only did it impress us, now people are excited for it to be out in showrooms. But that’s not all, Toyota also revealed Camry’s two new variants - the Modellista and the TRD.

We can make guesses but we can’t guarantee that the packages are more than skin deep. Performance figures have not been announced yet but one thing we know is that the 2018 Camry’s range topping model will come with a 3.5 liter V6 that can yield up to 295 horsepower, paired with an eight-speed direct-shift automatic transmission. The new generation will provide a more comfortable and dynamic driving experience.

Here’s the thing, both the Modellista and the TRD variants may never be shipped out of Japan since the model is based on the Japanese version of the Camry. But don’t lose hope. The fact that Toyota came up with the 850-horsepower sleeper Camry, suggests that the manufacturer is serious about revamping their cars’ performance.

Read the entire article 2018 Japan-spec Toyota Camry receives TRD and Modellista versions

2018 Toyota Camry Hybrid: most fuel-efficient in its class with 50 mpg city rating?

The already efficient hybrid version of the next generation of the Toyota Camry – the most in-demand car in the United States for 15 straight years – just got more economical.

In a bid to further its appeal and continue its reign as the best-selling car in the US, the Toyota Camry entered into a new (eighth) generation of sedans. The most recognizable changes are found on its exterior design, and they are sure appealing enough to entice current and new customers. However, there are also changes underneath the new 2018 Toyota Camry that we think would allow it to widen the gap against its rivals.

When Toyota unveiled the eighth generation of the Toyota Camry at the 2017 Detroit Auto Show just this month, it trumpeted that the car would have a Prius-like efficiency. Since the hybrid versions of the Prius offer fuel efficiency ratings of over 50 mpg, the fuel economy numbers 2018 Camry hybrid should be around this level. However, Toyota didn’t exactly specify how economical the hybrid version of the Camry would be in city, highway and combined driving.

Read the entire article 2018 Toyota Camry Hybrid: most fuel-efficient in its class with 50 mpg city rating?

In addition to unveiling the 2018 Camry, Toyota also revealed that the 2018 NASCAR Camry race car that will be making its debut in February 2017 at the Daytona Speedweeks. For those not familiar, the Daytona Speedweeks is a series of races that culminates in the Daytona 500.

To make this possible, Chief Designer of the Camry Masato Katsumata headed the project which was composed of engineers coming from Toyota Racing Development and the brand’s very own design studio in North America, the Calty Design Research, Inc. The team worked with NASCAR to make sure that the character lines seen by customers on the show room version would still be present on the race car.

This is not the first time the TRD has worked with Calty as the two were responsible for coming out with the Camry for the NASCAR Gen6 program in 2013. They were also the partnership that released the Toyota Tundra for the Camping World Truck Series in 2014 and were responsible for redesigning the XFINITY Series for the 2015 Cup.

Read the entire article NAIAS: 2018 Toyota Nascar Camry race car unveiled

Toyota has officially unveiled its newest offering, the 2018 Camry. Long considered as the best-selling car in the U.S. for 15 years now, this eighth-generation version of the Camry was shown to the public during this year’s 2017 North American International Auto Show held in Detroit, Michigan.

Camry has been a safe and dependable model and the latest iteration continues to have those same qualities but due to the new style and more athletic performance, it is able to offer a more emotional feel.

A highlight of the new Camry is that it makes use of the Toyota New Global Architecture, or TNGA. This is a new strategy being implemented by the brand in terms of how it designs, engineers, and finally packages their products. The core principle under the TNGA is that the vehicle should continue to have the safety and quality Toyota is known for and add in a fun-to-drive experience. In the 2018 Camry, this is best exemplified with the new engine and transmission and the GA-K platform.

Read the entire article Toyota reveals sportier 2018 Camry at 2017 Detroit Auto Show

America does love the Toyota Camry. This has been an established fact for the past several years and for 2016, the trend might still continue. It has been a big hit among customers in North America, thanks to its ability to delivers things well expected from it. The current generation Camry has been in the market since 2011, and the time is nearing for the latest generation to take the reins. For this, Toyota has chosen the upcoming Detroit Auto Show – scheduled from January 8 to 22, 2017 – to unveil the latest generation of the Toyota Camry.

More than a month before the 2017 Detroit Auto Show, the Japanese has released a teaser picture of the 2018 Toyota Camry. But don’t be happy yet. The picture provides a very limited glimpse of the 2018 Camry. While it depicts a 2018 Camry XSE, only a rear three-quarter view was shown. Specifically, it shows the right taillight of a red 2018 Camry XSE with a trapezoidal shape.

The 2018 model year of the Toyota Camry has been repeatedly spied. Recent spy photos of a camouflaged vehicle believed to be the Camry reveal boomerang-shaped taillights as well as a slim spoiler and quad-exhaust tips. On closer inspection, the taillights on the camouflaged vehicle and that of the 2018 Camry XSE seemed to be the same. The same is true with the slim spoiler. This means that the camouflaged vehicle – which was being tested with a new Toyota Highlander and a new Lexus RX – was really the 2018 Camry. As spied, the camouflage Camry features a sleeker and a more angular front end. Its headlights are slimmer than on the current Camry, while its grille received a total makeover and is flanked by two smaller cutouts.

Read the entire article Toyota teases 2018 Camry, unveiling set at 2017 Detroit Auto Show

The Toyota Camry has been a perennial leader in sales in the United States. While there are those who say that the Camry has a bland design, the fact that this Toyota offering could deliver what its customers have been expecting from it allows this vehicle to remain a big hit among consumers in North America.

But for the 2018 model year, the Toyota Camry may undergo a physical transformation that would allow it to sport a new look. This is what has been revealed by spy photos of a camouflaged vehicle believed to be the Camry. Well, this may or may not be the 2018 Camry, but the chances of it being the next generation of the Camry is high. It was spied being tested with a new Toyota Highlander and a new Lexus RX.

Taking the camouflage off this spied Camry reveals a front end that is now sleeker and is now more angular. Compared with the current Camry, the spied car features slimmer headlights and a large triangular grille. This grille is flanked by two smaller cutouts. Its rear end, meanwhile, is now marked by boomerang-shaped taillights as well as a slim spoiler and quad-exhaust tips. The camouflaged Camry rides on sporty multi-spoke wheels in black finish.

Read the entire article Rendering of 2018 Toyota Camry released, showing radical changes

Toyota is hoping to leverage the popularity of its Toyota Racing Development line by expanding it to its passenger cars, with the No. 1 car in the United States – the Camry – first on the list. So far, its TRD editions of the Tundra and Tacoma pickups and 4Runner SUV managed to capture younger buyers while selling them at higher sticker prices.

Should Toyota decides to offer a Camry TRD, the edition should further hike the nameplates sales, which have been the highest in the US since years ago. The sedan, usually a good buy for families, would now be able to attract a greater number of younger shoppers. The Camry has been racing in the NASCAR since 2007, which has been appealing to younger demographics.

Bill Fay, general manager of Toyota Division, told Automotive News at the Detroit auto show that the carmaker may offer a Camry TRD yearend, although the more probable date would be next year. He said that while the Camry TRD’s tricked-out exhaust systems, oversized wheels and bold exterior may not appeal to its core family buyers, the special edition is too good to pass up.

Read the entire article Toyota mulls offering Camry TRD special edition

A "sleeper" refers to a car that appears as bland as possible, but is powerful enough to leave the competition in the dust. A recent example is Toyota’s Sleeper Camry recently unveiled at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

It looks as bland as possible but once its body was revealed, the Sleeper Camry showed an extreme powertrain that could have more than 850 hp of output. The crowd could hardly contain their excitement when the Sleeper Camry had just revealed its true intentions when it released a powerful growl that caught the attention of every attendee in the Central Hall.

Steve Appelbaum, Toyota Engagement Marketing and Motorsports National Manager, called the Sleeper Camry as the most extreme build they have unveiled at SEMA. He quipped that the transformation of the stock Camry to a full-blown racecar astounds the senses. He noted that Chuck Wade and the team at Motorsports Technical Center managed to do an incredible job realizing the vision of the project.

Read the entire article 2014 SEMA Show: 2015 Toyota Sleeper Camry is an 850-hp dragster

Toyota Motor Sales, USA, Inc (TMS) and Toyota Racing Development USA (TRD) introduced today the all-new 2015 Camry race car that will participate in the NASCAR Sprint Cup Series (NSCS) starting next season.

By announcing the 2015 Camry racing car, Toyota becomes the first producer in this series to modernise the ‘Gen-6’ NASCAR model first introduced in 2012 to compete starting in the series in the season of 2013. Also, a newly designed Camry will also appear in the NASCAR Xfinity Series next year, currently called the Nationwide Series.

The 2015 Camry race car signifies the apex of redesigning that provides the automobile with a more distinct look -- and one like the 2015 production Camry that debuted earlier in this year. TRD worked along with Calty Design, part of the global Toyota network design team, to improve the racing Camry and integrate elements of design from the all-new 2015 production version into the racer.

Read the entire article Toyota introduces the 2015 Camry race car for NASCAR Sprint Cup Series

The multimedia campaign for the refreshed 2015 Toyota Camry will jump off with two 30-second ads on NBC's "Sunday Night Football" telecast. According to Toyota, the campaign – entitled "One Bold Choice Leads to Another" -- is targeted at the "transcultural mainstream" and is slated to run through March 2015.

Toyota Total, the carmaker's multicultural marketing team, created the ad campaign. Total Toyota is comprised of five agencies -- Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith – thereby placing the carmaker’s multicultural marketing initiatives under one umbrella.

The Camry campaign will be Toyota Total’s first and will highlight the best-selling car in the United States. Toyota also claims that it is the No. 1 auto brand among Hispanics, African- and Asian-Americans.

Read the entire article Toyota blasts off multimedia campaign for 2015 Camry

Toyota Motor Corp. will soon install an aluminum hood into its Camry sedan, becoming the second next global carmaker making the shift from steel for a high-volume vehicle. The move is set to occur in 2018, source privy with Toyota’s plans told Automotive News.

But Toyota’s first shift is set to happen next year when it releases its 2016 Lexus RX 350 crossover, which will boast of an aluminum hood and liftgate, the source said.

The aluminum sheet for the Camry hood likely will be sourced from a joint venture between Toyota Tsusho Corp. and Kobe Steel. Production of the aluminum sheet metal is expected to commence in 2017, full output expected to be reached at early 2018.

Read the entire article Toyota to install aluminum hood on Camry by 2018

Toyota unveiled its 2015 Camry at the 2014 New York International Auto Show and we are eager to see how the vehicle performs as it is described by the manufacturer the “best Camry we’ve ever built”. The 2015 Camry will be offered in four models: LE, sporty SE, XSE and premium XLE. Each model will be powered by a 2.5-liter four-cylinder petrol engine that delivers 178 hp and 170 lb-ft of torque, bolted to a standard six-speed automatic transmission.

This engine promises an EPA-estimated fuel economy of 25 mpg in the city and 28 mpg combined. The 2015 Camry XSE and XLE will be available with a 3.5-liter V6 petrol engine that generates 268 hp and it is mated a six-speed automatic transmission. Toyota says that the pricing of 2015 Camry LE and SE models remains unchanged from the 2014.5 model, which means that the vehicles start at $22,970 and $23,840, respectively.

These models arrive as standard with 8-way power driver’s seat with power lumbar support, shift lever boot, satin chrome interior accents, passenger window auto up-down, chrome front upper grille and a rear trunk garnish (SE models get the smoked chrome). 2015 Camry SE gets a standard 4.2-inch TFT multi-information display and direct pressure monitor system.

Read the entire article 2015 Toyota Camry priced from $22,970 in the US

Toyota unveiled the 2015 Camry at the 2014 New York International Auto Show in a bid to extend the vehicle’s 12-year crown as the best-selling car in the United States. According to Toyota, the 2015 Camry is described as “best Camry we’ve ever built”. Comparing it with the outgoing version, the 2015 Toyota Camry is two inches longer and thanks to the half-inch wider track is also more stable and offers better handling.

Furthermore, the 2015 Camry will be available in 10 colors, including the new Celestial Silver Metallic and the Ruby Flare Pearl. Taking a closer look at the front end of the car, we see the stylish new headlamps complemented by the aggressive front fascia. At the rear, the Camry’s tail lamps sweep into the tapered sheet metal, while a decorative garnish connects them across the trunk lid.

Opening the door we find a more refined interior featuring premium materials, roomier feel and improved amenities. Moreover, the center console was redesigned in order to increase capacity. The enclosed bin located in the front of the shifter now offers 12V, USB and a segment-first wireless charging system for select smartphones.

Read the entire article 2015 Toyota Camry debuts showing the new bold, sophisticated design

As it continues to lose ground as the best-selling car in the United States, the 2015 Toyota Camry will get an extensive revamp just three years after its redesign. Toyota will unveil the revamped 2015 Camry on April 16 at the New York auto show, featuring major modifications to sheet metal and suspension tuning, sources told Bloomberg News.

The carmaker will start selling the 2015 Camry in the fall. The car’s mid-cycle revamp is Toyota’s response to consumers' mediocre reaction to the bland redesign in 2012. Sales of the Camry were flat in 2013, just in line with the growth in the overall mid-sized segment. Toyota saw sales of the Camry in the first two months of 2014 sales dropped 17 percent, worse than the segment’s 11 percent fall.

During the upcoming New York Auto Show, the Toyota Camry will have to outshine one of its stronger rivals in the mid-sized segment -- the Hyundai Sonata. Hyundai will also unveil the 2015 version of the Sonata on April 16 at the show. Sources told Bloomberg that the 2015 Camry’s exterior panels will have "bold changes" and that its suspension will be re-tuned for sportier handling.

Read the entire article 2015 Toyota Camry will get more-than-usual mid-cycle revamp

Toyota will unveil the updated 2015 Camry mid-sized sedan at the New York Auto Show in April. The Japanese carmaker remarked that the refreshed Camry planned for New York Auto Show “will challenge conventional expectations of a mid-cycle model change.” While it is unusual for a carmaker to pitch an updated model during press previews at major auto shows, the current Camry’s last redesign came for 2012 model year. While it is still the best-selling car in the United States, rival models from other brands are trimming its lead.

The Honda Accord, Nissan Altima, Ford Fusion, Kia Optima and Mazda6 all managed to trim Camry’s sales lead in 2013. In fact, Altima was able to outsell the Camry in in the US in the first two months of 2014. Camry sales in the US have reached the 400,000 mark in the last two years.

Bob Carter, chief of automotive operations for Toyota Motor Sales, has vowed that the Camry will be able to defend its crown as the best-selling car in the US this year. Following two months of slow sales, Toyota recently disclosed that its March retail deliveries in the US may surge 4-percent above March 2013, partly due to “strong momentum for Camry.”

Read the entire article Toyota to unveil updated 2015 Camry at New York Auto Show

Honda Motor Co.’s Accord was the best-selling car to individual customers in the United States in 2013, topping Toyota Motor Corp.'s Camry. The Camry, however, remains the best-selling model in the US in 2013 after all retail and fleet sales are accounted for. Honda, citing registration data from IHS Automotive's Polk unit, said that US customers purchased 360,089 Accords in 2013.

Overall, Honda posted an 11-percent surge in US sales (both retail and fleet) of the Accord in 2013 to 366,678 units. Toyota overall sold 408,484 Camrys in the US in 2013, 342,007 of which were to individual customers, according to Amanda Rice, a Toyota spokeswoman. Honda's strategy to focus on retail sales is finally bearing fruit, as they boost resale values and are usually more profitable than fleet sales.

Retail sales made up over 98 percent of Accord's volume in 2013, compared with around 84 percent for the Camry. US carmakers usually depend on fleets for a quarter or more of sales. "Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products," John Mendel, Honda's US executive vice president, said in the statement.

Read the entire article Honda Accord tops Toyota Camry in US retail sales in 2013

Toyota announced today a limited edition of the Camry Hybrid SE for the 2014.5 model year. According to the official press release, the new Camry Hybrid SE Limited Edition is based on the Camry XLE Hybrid and adds Camry SE front fascia, headlights, side rockers, rear valance, rear bumper, rear spoiler, and 17-inch wheels wrapped in low-profile tires.

Moreover, the interior is equipped with the four-spoke, leather-trimmed, steering wheel, silver interior trim, instrument panel, center stack trim, while front and rear seats from the Camry SE grade. Camry Hybrid SE Limited Edition will also be available in the full palette of Camry SE exterior and interior hues while unique badging will identify these special vehicles.

Under the hood, there is the same 2.5-liter, four-cylinder engine and hybrid system with nickel metal hydride battery. The total output delivered by the hybrid system is 200 hp.

Read the entire article Toyota introduces the Camry Hybrid SE Limited Edition

Toyota Motor Corp. is looking to create a heart-racing Camry without jeopardizing its appeal to the mass market and losing its No. 1 status in the United States. Changing the Camry’s design poses some risk if Toyota gets its redesign wrong. The same is true for the Prius, which wrong shift to a heart-racing design could result to it being overtaken by other hybrid vehicles in terms of sales.

Next-generation versions of both cars are currently in the works. Kevin Hunter, head of Toyota's US design studio, told Bloomberg in an interview that the aim for the next Camry is a "more emotional, more impactful design." He noted that they need to create better design for Camry in the future.

Toyota president Akio Toyoda is asking for an overhaul of vehicles with an emphasis on "waku-doki" design, which is shorthand for the Japanese phrase for heart-racing qualities. Doing so would be a break from the current styling of the Camry and Prius.

Read the entire article Toyota plans to create a heart-racing Camry for the 2015MY