toyota matrix

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News and Information about toyota matrix

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Toyota discontinues the Matrix for the 2014MY

No hoopla took place as Toyota decided to discontinue the Matrix from its 2014 lineup. Toyota put the blame on sluggish sales for its decision to make the 2013 model its last. According to Paul Holdridge, Toyota Motor Sales U.S.A. vice president of sales, the Matrix had an identity problem. Consumers were not aware if the Matrix was a wagon or a five-door hatchback.

Many didn’t even know that the Matrix existed. Holdridge told Edmunds that the problem was “asset allocation.” He said that the Matrix can’t be funded from a competitive set and that the company failed to promote it. Also, Toyota’s production focused on the Corolla so not enough Matrix units were built.

Holdridge said that the Matrix was “really a Corolla wagon." The same front-drive vehicle platform was used on the Matrix and the previous-generation Corolla. For the 2014 product lineup, the Corolla was redesigned. However, research proved that American buyers didn’t want the Matrix car. In 2012, Toyota was able to sell around 291,000 Corolla and Matrix cars combined.

Read the entire article Toyota discontinues the Matrix for the 2014MY

Toyota not planning to bring the 2013MY Matrix

While Toyota confirmed that it will start production of the Tundra and Corolla redesigns in 2013 and will offer revisions of the RAV4, Avalon and Highlander, it’s likely that the Corolla-based Matrix hatchback won’t be renewed for the U.S. market when the redesigned Corolla arrives next fall.

During the press introduction of the RAV4, Toyota Division boss Bill Fay said that it “won't be the end of the world” for the company if the Matrix is dropped.

He said that the Matrix will still be offered in Canada. Fay clarified that Honda will build a subcompact crossover that uses the Fit platform but it doesn’t intend to offer a crossover below the RAV4. He added that the Rav is the smallest that the company plans to get since it has all or majority of the customer’s requirements in this segment.

Read the entire article Toyota not planning to bring the 2013MY Matrix

New Toyota Auris won’t be the replacement for the Matrix in the United States

Toyota Motor Corp. is putting its focus once again on design and driving dynamics. Marking the start of this change is the new Auris hatchback, which is styled to have an angular "keen” appearance. The Auris hatchback, which is a Corolla offshoot, has an edgier look and offers better handling, due partly to a lower center of gravity, a stiffer body, more responsive steering and a double-wishbone rear suspension.

There are online reports that the Europe-Japan nameplate may be the successor to the Matrix in the U.S. The Matrix is aging and is based on the old-generation MC platform that was used on three generations of U.S.-spec Corollas.

In comparison, the second-generation Auris that had its launch last month in Japan is built on a new-generation MC platform that is used by the Corolla version available in Europe and China.

Read the entire article New Toyota Auris won’t be the replacement for the Matrix in the United States

2012 Toyota Matrix gets two model grades, all-wheel drive

The 2012 Toyota Matrix will be offered with two model grades and two powertrain offerings as well as all-wheel drive. The versatile and sporty Matrix models will come with the Toyota Care complimentary maintenance plan, which gives either a two-year or 25,000-mile coverage for the car, whichever arrives first.

The five-door Toyota Matrix is enjoyable to drive, it has the practicality of a small SUV, and it boasts outstanding fuel economy. Just like the previous model, the 2012 Matrix will be equipped with the standard Toyota Star Safety System™ that consists of the Vehicle Stability Control (VSC), Traction Control (TRAC), an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features a Smart Stop Technology brake-override system.

It is offered in two grades: base Matrix and the sporty S grade. Included in the powertrain options are the 1.8-liter and 2.4-liter four-cylinder engines, a five-speed manual transmission, and either four- or five-speed automatic transmissions.

Read the entire article 2012 Toyota Matrix gets two model grades, all-wheel drive

Toyota isn’t sure yet if there will be a new Matrix model, according to Bob Carter, group vice president and general manager. U.S. sales of the small hatchback have dropped. It sold 14,592 units in 2010, compared to posting a high of 66,836 units in 2002. Matrix volume declined by 47.3% to 26,121 units in 2009. It sold 49,567 units in 2008 and its sales fell by a further 44.5% last year. However, in Canada, the Matrix continues to perform well.

It’s because Canada’s winter weather makes the all-wheel-drive Matrix a core vehicle. In fact, the Matrix outsells the Corolla by about twice the volume in Canada.

Wards Auto said that Toyota has yet to decide if it will make a new Matrix when the next-generation Corolla debuts in 2013. The main issue is that the Matrix shares a platform and powertrain with the Pontiac Vibe, which had been phased out. This means that a new one has to be built.

Read the entire article Toyota not sure about a new Matrix model

Toyota’s engineers and designers have made changes to improve the 2011 Toyota Matrix, hoping to boost its popularity. The updated model, which received mostly cosmetic and trim-related modifications, made its debut at the 2011 Chicago Auto Show. The changes are much like those on the facelifted 2011 Corolla.

The sporty five-door models feature new standard wheels, interior design features, the Toyota Care complimentary maintenance plan, and standard Smart Stop Technology. Toyota kept the 1.8-liter and 2.4-liter powerplants as well as the old four-speed automatic transmission.

The car’s exterior has been given supple changes, including rounded rear windows while the Matrix S also gets the all-new front and rear bumpers, integrated front and rear underbody spoilers and a large mesh front fog light bezel.

Read the entire article 2011 Toyota Matrix: official details, photos and specs

Pricing details in the U.S. for Toyota's facelifted 2011 Corolla and 2011 Matrix sedan have been announced. The Corolla has received several minor exterior revisions and its interior features are available in three trim levels (Corolla, LE and S).

The facelifted Corolla features a newly redesigned front grille and wheels, new bumpers as well as several other chrome accents. The car features an upgraded heater, which is included in an all-weather package, as standard.

All LE trim levels get metallic trim, heated mirrors, cruise control, remote keyless entry, better stereo and variable intermittent windshield wipers. The range-topping S features extra 16-inch alloys and a color-keyed rear deck spoiler. All trim levels get a comprehensive safety package as standard.

Read the entire article Pricing of 2011 Corolla and the 2011 Matrix sedan revealed