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News and Information about twitter

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Study shows Twitter can bring money for carmakers

Tweets do bring in sweets for carmakers. That was the findings of a new study released by Twitter, attempting to show how much tweets are worth. Doing the measurement is Twitter partner and marketing analytics specialist MarketShare, gauging both the direct and indirect effects the social media site had on auto sales for over 20 nameplates -- volume mid-size and luxury compact cars -- that accounted for 34 percent of auto sales in the United States last year.

According to Twitter, the model also includes “broader media mix, and non-marketing factors that influence purchases such as vehicle price and the economy.” In 2013, MarketShare said that that Twitter was able to drive $716 million in auto sales among those 20 nameplates via Twitter Ads, positive brand mentions and amplification of TV ads, as well as the carmakers’ Twitter activity.

The research showed that for every $1 invested, luxury compact cars generated $17.80 in revenue while volume midsize cars generated $7.90. Rob Pietsch, head of Twitter’s auto vertical, in a statement, that with more than 65,000 daily tweets about purchasing or researching a new car, the social media site provide auto brands the “unique opportunity” to connect with in-market buyers intending to purchase a car.

Read the entire article Study shows Twitter can bring money for carmakers

Upward auto-buying trend seen in households with Twitter users

Households with Twitter users were twice as likely to buy a new car as the average US household, the social network company said in a blog post. Twitter, which is eyeing a larger chunk of the $15 billion auto ad market, said that around 6 percent of households with Twitter users bought a new car during a six-month period measured by partner Datalogix Inc. in 2013.

The car-buying data "moves the conversation from 'why Twitter?' to 'how should we use Twitter?'" remarked Jeffrey Graham, ad research director at Twitter. "The measurement shows that Twitter works and there's a huge opportunity there." Twitter chief executive Dick Costolo is concentrating on undoing a slowdown in user growth that prompted a 24-percent drop in Twitter shares the day after its first earnings report.

Brian Wieser, an analyst at Pivotal Research Group, remarked that a more significant gauge to monitor is Twitter’s advertising revenue given the "tremendously under-developed potential for monetization" of the platform. "We have always held that Twitter as it stands is a niche medium," Wieser wrote in a Feb. 5 research note.

Read the entire article Upward auto-buying trend seen in households with Twitter users

Jaguar extended reach of F-Type ads via new Twitter TV ad targeting tool

Jaguar used Twitter TV ad targeting to connect with people who might have seen its TV ads during a promotion for the 2014 F-Type this summer. Jaguar intensified the message of its "Your Turn" F-Type marketing campaign by sending promoted tweets to people who live-tweeted about TV shows where it commercials were shown.

Jaguar and other companies pay to have promoted tweets appear on the timelines of a target audience, even if those people don't follow them. The rationale behind this new Twitter tool is that ad messages resonate much better and purchase intent surges when a commercial spot is matched with promoted tweets.

Data from the tool’s beta phase -- which involved companies like Adidas, Holiday Inn and Samsung -- showed that people who saw the commercial spots along with promoted tweets demonstrated 95 percent stronger message association and 58 percent higher purchase intent than those who only saw the ads. Twitter announced the general availability of the new tool to companies running national TV commercials in late July 2013.

Read the entire article Jaguar extended reach of F-Type ads via new Twitter TV ad targeting tool

Honda takes Summer Clearance Sales to Twitter

In support of the Honda Summer Clearance Sales Event, the carmaker is launching on July 15, 2013, a distinct social media campaign wherein the brand will directly interact with Twitter users using real-time Vine videos. Honda will respond to tweets with the #wantnewcar hashtag with live Vine videos persuading users to dump their old car and buy a new Honda through the Summer Clearance Sales Event. Honda’s Summer Clearance event will also be supported by TV, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.

Honda’s Vine videos will include news of the Summer Clearance Sales Event in a way specific to the users concern.  Susie Rossick, Senior Manager at American Honda Motor Co., Inc., remarked that if a user mentions needing a new car to pick up a pizza, a Vine video response may feature a Honda dealer offering a great deal “with a mouth full of pepperoni."

The Summer Clearance Sales Event campaign will feature eight TV spots that show different Honda dealers responding to real tweets, while showing alternative cars and deals for viewers to consider.  For instance, the TV spot "Super Fan" addresses an actual tweet from actor Neil Patrick Harris wherein @ActuallyNPH seeks an advice on selecting a minivan.

Read the entire article Honda takes Summer Clearance Sales to Twitter

Toyota is intending to show the world how it builds its Auris hybrid compact car at its Burnaston site in the United Kingdom through Twitter. The carmaker said that through Twitter, it could reach hundreds of thousands of potential customers. Starting Wednesday, June 19, 2013, Toyota will broadcast hundreds of tweets that will follow the building of an Auris hybrid from raw steel to a complete vehicle.

The Japanese carmaker said Twitter site will showcase the "built-in quality" of its production processes and will appeal to people who wants to learn how cars a produced. Scott Brownlee, head of social media for Toyota Great Britain, told Automotive News Europe that Toyota wants to convey the quality of its cars to people who are not involved in car production, noting that the Twitter campaign “is a good way to do that."

He added that they are trying to engage with customers beyond the buying process at dealerships. Toyota’s Twitter campaign will entail posting links to photos, video and blog content in its Tweets.

Read the entire article Toyota to narrate Auris hybrid production through Twitter

“Sold to Cadillac.” -- This was part of the tagline in Jeep’s Twitter account after it was hacked and defaced by hackers. The tagline is, of course, not true as well as other tweets placed on the account after hackers gained control of it. The tagline apparently forced Cadillac, a luxury unit of General Motors Co., to clarify on its own Twitter account that it had nothing to do with the hacking of Jeep’s page.

Hackers also replaced Jeep's logo with Cadillac's. The tagline read “The official Twitter handle for the Jeep - Just Empty Every Pocket. Sold to Cadillac. In a hood near you!" One tweet on the page read “Sorry guys ... no more Jeep production because we caught our CEO doing this.”

The tweet was linked to an image of a man inhaling on what looks like a bong. A Cadillac spokesman said that there was "some Twitter mischief going on." Jeep’s Twitter account is managed by North Carolina-based Ignite Social Media, an agency that handles Twitter and other social media accounts for most of Chrysler's brands in North America.

Read the entire article Besides Jeep, Burger King also got its Twitter account hacked

Internet hackers were able to penetrate the Twitter account of the Jeep brand, giving it an elaborate overhaul. Hackers swapped the account's Jeep logo with a Cadillac logo while its wallpaper was replaced with a photo of a McDonald's-themed vehicle with a person holding a Ronald McDonald doll out of a window.

Hackers tweeted for the first time at 1:32 p.m. saying, "Welcome back Cadillac #300." Then, they filled the account, which is run by ad agency Ignite Social Media, with profanity-laden posts, including one that declared that Jeep has been sold to Cadillac. Cadillac, however, disavowed any link to the hacking on its Twitter account.

Jeep’s Twitter account has more than 106,000 followers, making it the most popular among Chrysler Group brands. Ed Garsten, Chrysler's head of broadcast and digital media communication, disclosed that Ignite Social Media had contacted Twitter. As of 3 p.m., the tweets were deleted and the logo and wallpaper had been restored, although some effects of the hacking remained as of 4 p.m., since Cadillac's logo still appeared in the mini avatar when searching for Jeep's account on the site.

Read the entire article Hackers vandalize Twitter account of Jeep

When Toyota launched its new-generation variant of its big-volume Camry sedan last week, it discovered that rival Nissan North America had acquired the word "Camry" on Twitter, an online social media service. During the launch, those who searched for information about Toyota's redesigned Camry on Twitter were redirected to product news from Nissan instead.

When Nissan learned about Toyota's intention to reveal the Camry generally on Twitter, the marketing bosses at Nissan found out that the keyword "Camry" has not been locked up.

Thus, Nissan purchased Twitter's "Promoted Tweet" for which the automaker acquired a search term for 24 hours such as "mid-sized car," "Camry" and "Toyota Camry." A Nissan manager stated that "Toyota blew it" because it simply did not protect its intellectual property, according to Autonews.

Read the entire article LOL: Nissan acquired the word “Camry” on Twitter

The worldwide presence of the Suzuki Swift is not limited to sales as it also includes production and outlook. It is manufactured in four countries which are China, Hungary, India, and of course, Japan.

During the development stage however, the designers decided to have Europe as the starting point. By doing this, the design team was able to get inspiration from the surroundings and to understand better how Europeans think.

This was because the goal was to come up with a vehicle that would be able to satisfy the preferences and needs of the European market when it comes to the driving characteristics and the design. This is not the only unique thing about the Swift as it is the result of the brand’s revolutionary innovation program.

Read the entire article Suzuki giving away a one-off Swift Sport to celebrate Rio Ferdinand’s Twitter followers

Buick's latest campaign Tweet to Drive allows potential customers to book test drives by using Twitter. Chicago residents will have the first shot at having a Buick pick them up at a time and place they have chosen. The campaign is set to reach Austin, Texas, this September and to Philadelphia in October. Other cities will soon be added so keep posted.

To book a test drive, log on to Twitter and follow @DriveBuickChi. Send them a reply, indicating the location and destination. Just make sure that the schedule you chose is anytime from 10 a.m. to 8 p.m. seven days a week and that you would be waiting at a location within a 20-mile radius of downtown Chicago.

The test drives will last for up to two hours (one way or round trip) in either a 2010 LaCrosse or 2011 Regal.

Read the entire article Buick lets customers book their test drives by using Twitter