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Ford releases upscale Vignale versions of Edge and Kuga in Europe

Ford revealed that the luxury versions of its Edge and Kuga SUVs are expected to hit the different European markets. Under the Vignale lineup, Ford is more than determined to entice customers to shy away from choosing the standard premium brands. In order to achieve this goal, the brand will be offering both the Edge and the Kuga under exclusive specifications that make use of materials having high quality. Examples of these, to name a few, are the unique colors for the exterior, the use of the Windsor tuxedo-stitched leather for the interior, and the upscale detailing. Ford will even be offering a grille that comes in a hexagonal design and that are exclusive for the Vignale range.

In terms of power delivery, the Kuga Vignale will offer the EcoBoost 1.5-liter petrol engine with one version capable of delivering output of 150 PS (148 hp) and the second having output of 182 PS (179 hp). The latter engine though will be paired solely with the AWD and the automatic 6-speed transmission. Offered as well are the TDCi 2.0-liter diesel engine with one displaying an output of 150 PS (148 hp) and the other 180 PS (177 hp). Unlike the petrol engine, both diesel units are offered, as an option, the AWD and automatic 6-speed transmission. Meanwhile the Edge Vignale will have two powertrains, both powered by diesel. The first is the TDCi 2.0-liter engine with output of 177 hp and paired to the manual 6-speed transmission. Meanwhile the second unit is the TDCi 1.0-liter twin-turbo engine having an output of 207 hp and coupled with the brand’s very own automatic Powershift twin-clutch transmission.

In terms of size, the Edge is larger when compared to the Kuga and some features include alloy 19-inch wheels polished in aluminum, the front grille having a dark matter finish, and the fog lamps finished in chrome. Similar to the Kuga, customers can select for the Edge a wide range of distinct colors for the exterior with one of them being the Vignale Ametista Scura, which is a rich metallic brown tint.

Read the entire article Ford releases upscale Vignale versions of Edge and Kuga in Europe

Ford expands Vignale lineup, also launches exclusive customer service

At the 2016 Geneva Motor Show, Ford introduced the new Vignale vehicles and the accompanying exclusive customer service that comes with these high end vehicles. The company introduced the new Ford Edge Vignale, its first entry into the upscale SUV market for Europe.

Another vehicle making its debut in the European market is the new Ford S-MAX Vignale which is available for orders now. Pricing for the Ford Edge Vignale will be revealed later this year. Ford likewise revealed a five-door model, the Ford Mondeo Vignale that’s slated to be available in the market by 2017, as well as a concept version of the Ford Kuga Vignale.

Further customization options for the Ford Mondeo Vignale and Ford S-MAX Vignale will arrive next year. According to the company, order books for the expanded Ford Vignale model range will be open across Europe via FordStores and Ford retailers.

Read the entire article Ford expands Vignale lineup, also launches exclusive customer service

Ford’s Kuga Vignale Concept hints at brand’s upscale SUV plans in Europe

Ford offered us a glimpse of what the company’s future top-end SUVs could look like with its recently unveiled Ford Kuga concept seen at the 2016 Geneva Motor Show. Ford’s Kuga Vignale Concept dazzled the European audience with its Vignale Palazzo Pearl exterior with a tarnished dark paint finish for the front and rear skid plates, foglamp surrounds and door appliqués while the car’s grille and foglamp inserts done in gloss black.

A suede look was pulled off by the window pillar interiors and headliner enriched with Alcantara material while an Opale dark grey pearl-effect finish was applied to the car’s centre console. In addition, its armrest storage console and glove box had been lined with flock, highlighting the SUV’s premium quality. Historically, Ford Kuga customers always preferred the higher end variant of the car, with a recorded 4 in 5 of the 102,000 Kugas sold in 2015 being Titanium models.

According to industry sales analyst IHS, the trend for this luxury preference could increase to 27 percent of all vehicle sales in Europe by 2020. This is a big jump from the recorded 20 percent luxury variants sold in 2014. Ford Europe VP for Marketing Sales and Service Roelant de Waard said that the Ford Kuga Vignale Concept is meant to meet the growing customer preference for luxury SUVs.

Read the entire article Ford’s Kuga Vignale Concept hints at brand’s upscale SUV plans in Europe

Ford unveils production version of Ford Vignale Mondeo

This is the production version of the Ford Vignale Mondeo. Ford Motor is introducing this vehicle as the first from its new Vignale brand. Ford’s special Vignale Centre at its manufacturing plant located in Valencia, Spain, hand-finishes each unit. It comes in either the four-door or the estate bodystyle. This model also marks the European debut of the following features: the company’s Active Noise Cancellation technology, exclusive Vignale Nocciola metallic paintcolour, and leather interior that’s quilted and tuxedo-stitched.

If you want to know more about pricing and options, please make use of Ford’s destination and online configurator dedicated for the Vignale. With a starting price of £29,045, the Ford Vignale Mondeo will be available at new flagship FordStores opening throughout the UK.

Ford will begin to take orders in May. Among the advanced technologies that the Ford Vignale Mondeo will have is the Pre-Collision Assist with Pedestrian Detection, which can help avoid frontal collisions with pedestrians or other vehicles or at least lessen the severity the impacts.

Read the entire article Ford unveils production version of Ford Vignale Mondeo

Ford of Europe is aiming its to-be-launched Vignale upscale trim line at business customers as it seeks to boost profit its margins and while warding off rivals in the midsize segment from the BMW 3-Series, Mercedes-Benz C-Class, Audi A4, and Volkswagen Passat.

Ford will introduce the Vignale in September on the new Mondeo. According to Roelant de Waard, Ford’s European sales and marketing chief, the high-end features of the Vignale Mondeo will help persuade business customers to go for it instead of buying a premium model. He remarked lease rates to companies for the Vignale Mondeo would match those of its German luxury rivals.

He told Automotive News Europe that residual values will be high for the Vignale Mondeo since the carmaker will restrict sales to low-profit customers like rental car firms. Ford will build the Vignale Mondeo alongside standard Mondeos at its Valencia site in Spain.

Read the entire article Ford targets business customers for Mondeo Vignale upscale model

Ford Motor Co. is planning to take on luxury carmakers in Europe by offering high-end versions of its volume models as it tries to stop its financial bleeding in the region. Executives at Ford’s Europe base are assured that they can persuade consumers to shell out extra cash for current models fitted with luxury leather interiors and chrome moldings and for premium customer service – all under a new label, Vignale.

However, since most of Ford’s rivals are targeting the same buyers, the carmaker’s approach is laden with risks. Boston Consulting Group senior partner Nikolaus Lang remarked to Reuters that he doubts that volume carmakers could generate considerable volume in the premium segment, adding that penetrating the European premium market is “troublesome."

Fiat Chrysler Automobiles chief executive Sergio Marchionne is not a fan of taking mainstream brands upmarket. He remarked that brands that are between a mass-market and a premium brand “don't have legs."

Read the entire article Ford’s take on European luxury brands with Vignale label not followed by competitors

Ford revealed the all-new Ford S MAX Vignale Concept in Milan today. This is part of the company’s continued expansion of its ideal for a distinct high-quality product and owner experience for its customers in Europe.

The all-new Ford S-MAX Vignale Concept comes after last year’s debut of the Ford Mondeo Vignale Concept and shows the quality design, artistry, and select details customers can anticipate from the Vignale. A production vehicle of Ford’s Mondeo Vignale will be on sale for customers in the next year after which a production S-MAX Vignale will also be available.

Roomy and motivated, Ford’s S-MAX Vignale Concept extends further from normal automobile design and draws consumers who embrace aesthetic values. Martin Smith, an executive director for design with Ford of Europe, states that the Vignale design team was inspired by styles in fashion and furniture to imagine Ford’s all-new expression.

Read the entire article Ford S-MAX Vignale Concept debuts in Milan

Ford of Europe is excited about the launch of an exclusive product named Vignale (pronounced: Vin-ya-lay). The initial vision of Ford for the Mondeo Vignale Concept comes with unique design elements, high quality craftsmanship, exclusive specification and state-of-the-art technologies. Stephen Odell, Ford president of Europe, Middle East and Africa, said that Vignale stands for the “highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective.”

Odell also revealed that this concept is based on what customers tell them they want when it comes to styling and quality, advanced technology and exclusivity.” Ford introduced the new Ford Mondeo Vignale Concept in four-door saloon and estate body styles.

Both are equipped with 20in Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” dark brown coachwork.

Read the entire article 2013 IAA: Ford Mondeo Vignale Concept presents its unique design elements

Ford of Europe is introducing a new badge that includes larger models with upscale features – the Vignale. Ford will launch the Vignale badge at the 2013 Frankfurt Motor Show through a concept derived from the new-generation Mondeo. The Vignale line represents the carmaker’s latest try to entice richer customers who are more concerned about their lifestyle than getting a bargain.

It also represents that latest attempt by a volume carmaker to create specially badged vehicles aimed at enticing customers away from German premium brands Audi, BMW and Mercedes-Benz. Vignale – a name that suggests an expensive Italian marquee – will also allow Ford to counter actions by premium brands to lure away customers from volume carmakers.

According to Roelant De Waard, Ford of Europe's sales and marketing chief, the carmaker expects half of Vignale customers to be current Ford customers seeking to upgrade while the other half are owners of cars with premium brands.

Read the entire article Ford to unveil new Mondeo Vignale Concept at the 2013 Frankfurt Motor Show