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YouTube content creators buzz on Nissan’s #withdad Super Bowl theme

YouTube content creators are joining Nissan in its return to the Super Bowl, bringing their own twists and shouts to the Japanese carmaker’s #withdad theme. While Nissan said the videos don’t in any preview or tease the actual ad on the big game broadcast, they reinforce the message being conveyed by the campaign.

Nissan’s YouTube channel features a #withdad hub that will aggregate the video uploaded by content creator to their accounts. Nissan is letting YouTube stars add their own flavor to the automaker’s Super Bowl storyline. One of these content creators is Roman Atwood, who turned his house into a giant ball pit.

His video has already been viewed over 15 million times since it was posted. These YouTube content creators usually have their devoted followers who are high likely to share their videos. Nissan is one of the many Super Bowl advertisers, both past and present, who usually create a buzz around their ads week before the big game.

Read the entire article YouTube content creators buzz on Nissan’s #withdad Super Bowl theme

“Maddie” spot for Chevrolet Equinox is a hit on YouTube

A Chevrolet commercial uploaded on YouTube featuring a dying dog is creating waves. The 60-second emotional Equinox spot -- produced and uploaded Herd Films, features a dying Golden Retriever named “Maddie.” Its owner is saying goodbye to the dog and suddenly, the story goes backwards – showing scenes like her birthday celebration, her breakup with her boyfriend, her college graduation, her move into her apartment until when she was still a little girl picking a puppy from a litter and naming her Maddie.

"A best friend for life's journey," spot notes as the family enters into their Equinox after buying the pup. Because of the spot’s appeal to emotion, most people loved it and a few criticized – but overall it was an overwhelming success as it has already attracted nearly 1.4 million views on YouTube. Chevrolet, however, has never actually aired “Maddie,” according to said spokeswoman Cristi Vazquez.

The spot’s producer, Herd Films, was one of 13 finalists in an Oscars film contest conducted by Chevrolet and MOFILM. It was Herd Films, not Chevrolet, that posted the spot to YouTube, Vazquez said. When asked if Chevrolet has plans to air “Maddie,” Vazquez replied, “Not right now."

Read the entire article “Maddie” spot for Chevrolet Equinox is a hit on YouTube

YouTube clip of hamster and Volvo Dynamic Steering system goes viral

Ever seen a hamster steering a 15-ton truck on a rough road in a quarry? That would be impossible, many may say. But a hamster really did steer a truck, with less effort, on quarry tracks. Volvo Trucks uploaded a trending two-minute clip on YouTube featuring Charlie the hamster and the new Volvo FMX equipped with Volvo Dynamic Steering.

The clip intends to highlight Volvo Trucks’ Volvo Dynamic Steering system that enables drivers to steer a fully loaded truck without effort. During low speeds, an electric motor replaces the driver's muscle power, but still delivers perfect steering feel in all operating conditions.

Jan-Inge Svensson, the engineer behind the development of the software for the Volvo Dynamic Steering at Volvo Trucks, remarked that the system makes a heavily laden vehicle so easy to maneuver “that it can be steered with just one finger.” He added that on the road, the Volvo Dynamic Steering “offers unbeatable directional stability.”

Read the entire article YouTube clip of hamster and Volvo Dynamic Steering system goes viral

YouTube video of Renault Captur becoming a sensation

Renault’s YouTube video featuring its Captur mini-crossover is as controversial as it is effective in attracting attention. Here is why. The video shows a gang of masked daytime robbers who forced two innocent people -- a man and a woman -- to help them get away in a Captur to a given destination.

The robbers had their “victims” use the navigation application of the R-Link infotainment system installed in the Captur to guide them to their “base.” It turned out in the end that all was an act. The video has generated over 5 million views since its release in June.

Viewer reception for the YouTube video was mixed, with 494 hitting “Dislike” versus 579 clicking “Like.”

Read the entire article YouTube video of Renault Captur becoming a sensation

Microcar maker smart has launched its latest advertising campaign via an innovative short film developed for and uploaded on the video-sharing site YouTube. The YouTube-exclusive film features the world’s first-ever tandem skateboard, characterising smart’s capability to make fun reach new heights.

Using the modern city of Barcelona as a backdrop, pro freestyle skateboarders Kilian Martin and Alfredo Urbon rode the unique skateboard and performed mind-blowing stunts, flips, turns and twists.

These two professional freestyle skaters managed to pull off a number of previously unseen maneuvers, which are choreographed to the music of “You Rascal You,” as performed by rock artist Hanni El Khatib.

Read the entire article smart’s new ad campaign features tandem skateboard in YouTube film

McLaren Automotive is featuring the new McLaren 12C Spider on a high quality short film at its official YouTube channel at youtube.com/mclarenautomotivetv. The start of the short film centers on a 12C Spider, finished in glorious Volcano Red, cruising in high speed on track and then proceeding to the winding mountain roads of Andalucía in Southern Spain.

The scenes on the short film underscore the 12C Spider’s positioning as a luxury convertible sports car that provides a dynamic mix of performance and usability. Early in the short film, the 12C Spider has its Retractable Hard Top lowered while it cruises, highlighting the model’s unique trait that rival sports cars don’t have.

The 12C Spider could completely retract its hard top in just less than 17 seconds. The short film features McLaren Automotive Test Driver and British Touring Car Championship star Mat Jackson who demonstrates why the carmaker believes it has developed a sports car that includes ‘open-top thrills’ in a set of technology packages inspired by its Formula 1 race cars.

Read the entire article McLaren features new 12C Spider in YouTube short film

YouTube's $100 million experiment in original content has attracted a number of big-time companies who are willing to advertise on the video streaming site for as much as $62 million. Yes, Youtube has become very confident it could attract hordes of viewers by delivering a TV-like appointment viewing though its 96 premium “channels,” that it has placed a very expensive price tag on and dangled in front of large companies. 

Many of them took the bait and signed up to advertise for some channels that they think would be viewed by their target customers.

These companies include: Toyota, which is supporting a number of Youtube channels targeted at women like "Cafe Mom," "Kin Community" and "Mom's View"; General Motors, which recently agreed to sponsor Red Bull's action sports channel and some automotive-focused channels; and Unilever, which is backing "Young Hollywood Network," founded by YouTube star R.J. Williams. 

Read the entire article Youtube gets General Motors and Toyota to advertise on premium channels