10 carmakers to take part in 2015 Consumer Electronics Show

Article by Christian A., on January 2, 2015

The Consumer Electronics Show held annually in Las Vegas is one of the biggest gatherings for the latest technologies. That could be one of the reasons why current Ford chief executive Mark Fields received a bland treatment when he introduced the Sync in-car infotainment system in the 2007 CES. The tech press was then wondering what a carmaker was doing in a show headlined by like phones and video games.

Eight years later, carmakers have become a staple participant in the CES. In fact, Fields is returning to the show early next year as one of the speakers, talking about the dawn of the connected-car era. Another CEO from the auto industry, Dieter Zetsche of Daimler AG will speak about autonomous driving, particularly about the latest concept of a self-driving Mercedes-Benz.

In total, 10 carmakers – including Ford, Toyota Motor Corp., General Motors Co., Hyundai Motor Co., Mazda Motor Corp., Audi AG, BMW AG and FCA US LLC and newcomer Volkswagen AG -- will take part in the 2015 CES, occupying an exhibit space equivalent to the size of three football fields.

Mark Boyadjis, technology analyst for HIS, quipped that the CES has become a major launch point for a number of large carmakers, as the show has become a way for them to get on a global stage for technology. Five years ago, Ford displayed its new Taurus on a 20- foot-by-20-foot piece of carpet.

This year, the carmaker boasted of a two-story display with five vehicles. The International CES opens on Jan. 6, 2015.

If you liked the article, share on:

Comments

Recommended

BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
BMW’s pure M and M-performance are currently being offered with six- and eight-cylinder turbocharged engines. But while German premium rival Mercedes-Benz offers – through its AMG division – a line...
by - September 22, 2017
In a recent report by Automotive News, we learned that FCA is no longer pursuing its original plans in using Alfa Romeo’s Giorgio architecture on both the Dodge Charger and...
by - September 22, 2017
Volvo Cars is proving that it is serious in its intention to grab a good piece of the global market for premium sports utility vehicles. While its XC60 and the...
by - September 22, 2017
Tesla Motors may soon revive its plans to offer battery swapping services using a new approach. This comes as the carmaker was discovered to have filed a patent months ago...
by - September 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries