10 carmakers to take part in 2015 Consumer Electronics Show

Article by Christian A., on January 2, 2015

The Consumer Electronics Show held annually in Las Vegas is one of the biggest gatherings for the latest technologies. That could be one of the reasons why current Ford chief executive Mark Fields received a bland treatment when he introduced the Sync in-car infotainment system in the 2007 CES. The tech press was then wondering what a carmaker was doing in a show headlined by like phones and video games.

Eight years later, carmakers have become a staple participant in the CES. In fact, Fields is returning to the show early next year as one of the speakers, talking about the dawn of the connected-car era. Another CEO from the auto industry, Dieter Zetsche of Daimler AG will speak about autonomous driving, particularly about the latest concept of a self-driving Mercedes-Benz.

In total, 10 carmakers – including Ford, Toyota Motor Corp., General Motors Co., Hyundai Motor Co., Mazda Motor Corp., Audi AG, BMW AG and FCA US LLC and newcomer Volkswagen AG -- will take part in the 2015 CES, occupying an exhibit space equivalent to the size of three football fields.

Mark Boyadjis, technology analyst for HIS, quipped that the CES has become a major launch point for a number of large carmakers, as the show has become a way for them to get on a global stage for technology. Five years ago, Ford displayed its new Taurus on a 20- foot-by-20-foot piece of carpet.

This year, the carmaker boasted of a two-story display with five vehicles. The International CES opens on Jan. 6, 2015.

If you liked the article, share on:

Comments

Recommended

Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
There are so many aftermarket tuners out there that have been turning out pretty amazing Land Rover Defenders. It’s their popularity perhaps that has urged the automaker itself to join...
by - January 18, 2018
Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries