1,500,000th Ford Focus sold to Essex cricket player Jaik Mickleburgh

Article by Christian A., on May 10, 2012

Sales of Ford Focus have reached the 1,500,000th mark, with 22-year-old Jaik Mickleburgh receiving the celebrated vehicle. Mickleburgh is a right-handed batsman who plays for EssexCricket first team. He has also competed for the England U19s. Since Ford Focus was launched in 1998, it has held the lead position in terms of overall sales for a decade.

In 2008, Fiesta grabbed the Ford Focus' spot. Last year, the all-new award-winning Focus was introduced. It has received great applause due to its driver assistance technologies. More recently, it made headlines for the launch of the 1.0-liter EcoBoost petrol engine, which accounted for 17% of all Focus sales in the United Kingdom in April, which is its first full month on sale.

The powertrain integrates turbocharging, twin variable cam timing and direct injection in order to produce high levels of refinement and performance with all the fuel economy benefits of downsizing. As an example, the 100PS variant benefits from the maximum 170Nm of peak torque while producing a total fuel economy of 58.9 mpg and outright petrol carbon dioxide emissions of 109 g/km, which is the best in its class. 

On another note, Jaik had his first-class debut for Essex in August 2008 versus Leicestershire. At that time, he scored 60 as Essex won by an innings. In April 2010, he scored his debut first class century of 174 off 388 balls, which include 13 fours and a six against Durham. With James Foster, this helped set a record 5th wicket partnership for Essex of 339. 

With regards to his new Focus, Jaik commented that he likes the heated seats which can soothe his aches away after playing. He disclosed that in the four years since he passed his test, he has had four Fords. Three of these vehicles were the latest Focus models and one was Kuga. He shared that for the long drives between homes, Ford County Ground delivers, while for long drives for the games, the Ford Focus is ideal.

While the new Ford Focus does have an exterior that reveals a dynamic quality, it is further strengthened by the interior and its unique design. The interior follows a cockpit-style and more contemporary design especially with how the center console is able to wrap the driver in style.

This same console also allows excellent access not only to the display panels but even to the major controls of the vehicle. Indeed, the interior not only shows wonderful craftsmanship but also displays superior functionality.

The cabin for example utilizes modern and bold graphics. Meanwhile the instrument panel, which is soft to the touch, has that sculptured shape. These two combined, plus the fact that Ford allows the ability to choose among superior trim materials, make all the occupants of the new Focus feel as if they are inside a premium-class model. Still on the interior, one good aspect to focus on is the cockpit.

The reason is that this is where the MyFord technology is controlled. For those not familiar, this technology is considered as the most important innovation when it comes to Ford’s driver connect technology. What it does is to allow the driver access to a highly-advanced combination of display screens and controls in order to manage the various vehicle features. For high series models, the MyFord system comes with an 8-inch screen with touch capability.

As such, it ensures that the driver will be able to control the various functions through the intuitive and clear color display. Complementing this advanced system is the brand’s very own SYNC connectivity package.

Under this package are Bluetooth and satellite navigation and state-of-the-art voice control system. It even offers connection points that allow a wide range of media players and external devices to be used.

For the Focus Estate that is currently on display in Paris, the interior has a leather interior package which improves further the premium feel. This package is part of the exclusive range under the Ford Individual vehicle customization options that have been made specifically for this new model.

In this show vehicle, the seats, central armrest and door panels have that lush premium leather trim in black and even have contrast stitching. The same treatment was done for the instrument cluster hood. According to the brand, the entire Ford Individual range to be offered under the new Focus will be disclosed near the launch.

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Topics: ford, ford focus, sales



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