The recently released UK pricing for the Ferrari California to a small group of media in Sicily today started at £143,000 (€185,767 or $249,000). The Ferrari is further unveiled through photos that display the cars sleek beauty from many different angles. Although the price for the Ferrari in the UK is not exactly equivalent to the pricing in the US, it gives us a fair estimate of the cost of the car compared to other Ferrari models, such as the F430 and the 599 GTB Fiorano.
Cars priced in the UK at £140,000 (€180,000 or $241,000) and £197,000 (€253,233 or $339,312), respectively, are expected to be priced quite similarly to the base price of the F430. The F430 may, however, top it off at £175,000 (€224,713 or $301,139) for the Scuderia and Spider models. In the US, where the F430 pricing begins at $186,000, the Ferrari California is anticipated to display a comparable sticker price, but not over the $200,000 price tag.
A discussion of sticker price, however, is just an intellectual exercise, considering that the final cost of in-demand convertibles can reach way beyond its base price. In true Ferrari fashion the fresh California model has already a long waiting list and is claimed by the Italian car manufacturer to be sold out until 2011.
Without regard to the economic breakdown, numerous well-off consumers have put down deposits for the much awaited vehicle, which will be available for sale in January 2009. The carmaker plans to produce between 2,500 to 2,800 units of the California for next year and about 3,000 for 2010.
Conferring with Automotive News, the chairman of Ferrari, Luca Cordero di Montezemolo, said that this output is already fixed. He also added that about 60 per cent of the buyers are going to be first-time Ferrari owners. Montezemolo notes that a positive consequence of the global economic crisis is the lesser orders from resellers who buy the Ferrari and immediately resell them for profit.
"We had unacceptably long waiting lists caused by too many people who were not buying the car they ordered, but were reselling their order at a profit," Montezemolo said. The Ferrari brand is well-known for its long reservation lists, which could sometimes spell out into 18 months of waiting for some. Other buyers who could not wait pay high premiums just to get their hands on the coveted car.
The Ferrari California, which is going to be available for consumers in the US market early next year, is powered by a newly designed direct-injected 460 hp (343kW) 4.3-liter V8 engine. With a record of 0-60mph (0-100 km/h) acceleration in less than 4.0 seconds, it sure is going to be one fast ride on a straight street.
Pricing is expected to start at no less than $190,000 ( €141,752 ), making it the cheapest Ferrari in its category, giving the manufacturer the prospective sales boost it is looking for in the California.
The California's new seven-speed dual-clutch transmission with four separate settings and advanced aerodynamic configuration offers a 30% drop in fuel consumption in contrast to the F430 making the California one of the cleanest Ferrari ever designed. The vehicle comes equipped with the most up-to-date F1-TRAC traction control and magnetic ride control system which makes it not only a practical car but also an able performer.