The Start Concept that Ford introduced at the Beijing Auto Show marks the first concept car that it has unveiled in a Chinese auto show.
The vehicle has a lightweight build, with composite body panels that are made from deformable, pre-colored composites. It also features a hybrid aluminum & high strength steel body, which uses an aluminum safety cell that provides a rigid attachment structure for the glass and roof.
A global team of designers working at Ford's Irivine, California Strategic Concepts Group Studios created the styling, which is claimed to represent the evolving of the kinetic design concept.
The Start concept also gives us a preview of a new Ford EcoBoost engine that has a 1.0 liter displacement. But due to the advanced turbocharging coupled with spark-ignited, direct injection fuel management systems, the power is similar to that of a naturally aspirated 1.4 liter unit.
The powerplant is partnered with a six speed manual transmission and it is designed to emit less than 100 grams of CO2 per km.
A high level of connectivity is also provided in this vehicle due to the MyFord Mobile concept technology. This system offers a driver interface that strengthens road safety.
The functions can be controlled using voice activation or the toggle and scroll controls found on the console, as the information is displayed on a six-inch screen. The system provides mobile phone support, enabling the control of the device through voice activation.