2010 Chrysler 300C revealed with new updates in the U.K.

Article by Christian A., on August 29, 2010

Major changes have been made to the Chrysler 300C range, which will be available in four trim levels: SE, SR, SRT and SRT-8. The SE, SR, SRT levels are mated to a 215bhp 3.0-liter V6 diesel engine with 376lb ft of torque. On the other hand, the SRT-8 is coupled to a 425bhp 6.1-liter V8 petrol with 420lb ft of torque.

The entry-level SE is priced from £23,995, which is £3605 less than the current base model. However, equipment levels differ.

The SE has the following standard features: leather trimmed seats, stability control, anti-lock brakes, front, rear and side-curtain airbags, heated front seats, dual zone climate control, ambient lighting, front fog lamps and front and rear parking sensors. Another kit includes Xenon headlamps, rain-sensing wipers and 18-inch alloys.

Priced from £24,995, the SR trim has auto-dimming rear view mirrors, an upgraded sound system, sat-nav and Bluetooth. The SRT trim, which costs from £27,995, adds body colored mirrors and door handles, chrome detailing, wheel arch extensions, 20-inch alloys, sports seats and carbonfiber interior details.

With the SRT-8 trim that is priced from £41,795 (£1200 more than late 2009 figures, with the lower VAT rate), the consumer would be getting uprated brakes, a powered sunroof, plus tuned steering and suspension.

The SRT-8 is not only the most affordable car in the market but it is also the best Chrysler 300C. Part of this is due to additional features like the power sunroof, the high-performance Brembo calipers, and the suspension and steering that have been tuned for performance.

According to Federico Goretti, Managing Director of Chrysler UK Ltd, the release of the 2010 300C will help the company in getting the needed competitive advantage for an extremely contested segment. The company is also able to get new customers from the D-segment, given that its entry level price is just below £24,000, he adds.

These types of customers want a car that is highly equipped and is able to stand out from the crowd. The 300C has all these benefits and features but with a price that is less than even a mid-range D-segment car, Goretti continues.

Chrysler's 300C has a great look, good equipment and now comes with the combination of performance, power and style, but at a competitive price, relates Goretti.

The Chrysler 300C's cabin design exudes indulgence. Soft touch materials that meet Chrysler’s stringent quality standards cover the instrument and door panels. For example, high-polished walnut and hand-stitched leather finish the steering wheel, with strategically placed stitches so hands only grip smooth surfaces.

A cast skin method is used to treat the instrument panel so it resembles leather, while Nappa leather cover the seats. Real wood inserts heighten the fashionable look of the doors, instrument panel, steering wheel, and centre console. Subtle chrome touches finish the dashboard, emphasising the 300C's incredibly stylish quality.

The new seat design guarantees the best comfort in its class. The seats are based on a winding spring suspension, and a stiff foam is in the side upholstery to improve lateral support while a less dense foam is in the lower section of the seats and the backrest for increased comfort for long trips. The front seats boast four-way lumbar adjustment to satisfy every taste.

Rear seats have improved comfort because the front seat backrests are sculpted, providing about 20cm more knee space. For more foot room, seat guides are placed by the base edges.

Muted sapphire blue LEDs provide a pleasing interior atmosphere. The driver is presented with a new instrument cluster that has two large faces. Raised Sapphire Blue marks and chrome rings are some of the accent features that round out the modern and elegant feel.

Press Release

CHANGE HAS ARRIVED AS CHRYSLER INTRODUCES NEW 300C MODEL RANGE AND PRICING FOR 2010

Chrysler UK Ltd has announced a new model line-up of its highly popular 300C range, designed to give buyers exceptional value for money. The new executive model line-up and prices take effect from Friday 1st January 2010.

Chrysler has researched exactly what customers want in today’s changing market, and the new range will focus more closely on these requirements.

With its refined interior, premium technology features and unmistakable design, the Chrysler 300C saloon continues to offer unmatched style, performance and excitement in the hugely competitive E-segment, plus it now offers very attractive and affordable pricing.

The new 2010 300C range will now offer four derivatives, the 300C SE, SR and SRT comes with an automatic gearbox and a 3.0-litre V6 diesel engine, while the SRT-8 is coupled with a mighty 6.1-litre V8 HEMI® petrol engine.

The new entry-level diesel model, 300C SE, is available from just £23,995 on the road, and offers a very high level of standard equipment including leather trimmed seats, ESP, ABS, front, rear and side-curtain airbags, heated front seats, dual zone climate control, LED ambient lighting, front fog lamps, parking sensors (front and rear).

On the exterior, Xenon headlamps and rain-sensing windscreen wipers are also standard along with 18” aluminium wheels.

The in-car entertainment system features AM/FM radio with CD player and MP3 capability and a six speaker Boston Acoustics® sound system.

The fuel efficient and highly-refined 3.0 litre common-rail diesel (CRD) engine offers maximum efficiency, providing exceptional power of 215 bhp at 4,000 rpm and 376 lb.-ft of torque at 1,600 rpm. Top speed is 143 mph and the 300C can reach 0-62.5 mph in 8.7 seconds.

The 300C SR is priced at £24,995. In addition to the SE specification, SR models feature auto-dimming rear view mirror, upgraded Boston Acoustics® sound system including subwoofer and uconnect® gps satellite navigation system, uconnect® phone with voice recognition, a hands-free communication system using Bluetooth technology. Optional extras on the SR are the power sunroof costing £750 and heated rear seats costing £250.

The 300C SRT priced at £27,995, offers in addition to the SR models a mesh grille with chrome surround, body coloured door mirrors and door handles, wheel arch extensions, 20 inch aluminium wheels, leather and suede trimmed sports seats and carbon fibre interior details.

In a segment dominated by prestigious German marques; Audi, BMW and Mercedes-Benz, the 300C is able to compete aggressively on price and standard equipment levels.

The top-of-the range performance model, the SRT-8 costs £41,795. Its legendary 6.1 V-8 HEMI® petrol engine generates 425 bhp of power with 420 lb -ft of torque. The rear-wheel drive Chrysler 300C SRT-8 is capable of impressive performance times - 0 to 62.5 mph in just 5.0 seconds, standing start quarter-mile time in the high 13-second range, a top of speed of 165 mph and 0-100-0 in the mid 16-seconds.

Extra SRT-8 specification includes high performance Brembo® calipers, power sunroof, performance tuned steering and suspension making the SRT-8 the ultimate Chrysler 300C and the most affordable performance car in the market place today.

Chrysler UK Ltd Managing Director, Federico Goretti, said: “The new 2010 300C range will assist us in gaining a competitive advantage in a fiercely contested segment of the market.

“With an entry level price of under £24,000, Chrysler is also attracting customers from the D-segment who are looking for a car that stands out from the crowd and comes highly equipped. Customers can now get all the features and benefits of a 300C for less than a mid-range D-segment car.

“The Chrysler 300C remains a great looking, well equipped car and now offers an even more desirable package of power, performance and style combined with attractive and extremely competitive pricing.”

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