2010 Ford F-150 SVT Raptor takes the 2009 Truck of Texas award

Article by Christian A., on August 30, 2010

For the seventh time in as many years, a Ford F-Series truck was named "Truck of Texas" by the Texas Auto Writers Association (TAWA). For 2009, the 2010 Ford F-150 SVT Raptor earned this recognition as well as the best "Full-size Pickup Truck" award. Moreover, Ford trucks were named as the "Truck Line of Texas."

Additionally, Ford Work Solutions -- a suite of productivity technologies conceptualized and developed for commercial truck owners – was awarded as the "Outstanding Feature." Ford Work Solutions features an in-dash computer that could connect with the home office as well as a Tool Link that allows truck owners to keep track of expensive tools and equipment.

Moreover Ford Work Solutions includes Cable Lock that locks up tools in the open truck box, and the Crew Chief telematics system that allows fleet managers to exercise more control over their fleet of vehicles. The new Ford F-150 truly deserved the “Truck of Texas” award, as it dominates its class in terms of towing capability (11,300 pounds) and hauling capacity (3,030 pounds).

Furthermore, the all 2009 Ford F-150 models boast of an eight-percent (average) improvement in fuel economy following the infusion of an array of engineering enhancements. Interestingly, F-150 models powered by the high-volume three-valve, 5.4-liter V8 engine are now up to 12 percent more fuel efficient than their respective predecessors.

Also, F-150's SFE package delivers fuel economy ratings of 15 mpg city and 21 mpg highway (on XL and XLT series). Just this summer, Ford launched the 2010 F-150 SVT Raptor, a purpose-built, high-speed off-road truck that is versatile enough for daily trips. Ford even had a modified pre-production Raptor participate in the 41st Tecate SCORE Baja 1000 to assess its capability and durability.

Amazingly, this Raptor was also able to secure a podium finish in its class. Impressively enough, the Raptor primarily owes its capabilities to its powerful engine, functional design cues and remarkable suspension technology. Powering the F-150 SVT Raptor, as standard, is the 5.4-liter SOHC V-8 engine that develops up to 320 horsepower of output and 390 ft.-lb. of torque.

Customers wanting more power at their disposal may want to wait until early 2010 to avail of the optional and more powerful 6.2-liter V-8 engine. To give more room for the additional suspension components as well to express an aggressive stance, Ford made the Raptor around seven inches wider than a base F-150.

Additionally, the Raptor features internal triple-bypass shocks by FOX Racing Shox for position-sensitive damping and extra suspension travel as well as cast-aluminum front control arms. Likewise, the Raptor’s wheels are wrapped in SVT-tuned 35-inch BFGoodrich All-Terrain TA/KO 315/70-17 tires.

All of these elements provide the Raptor with 11.2 inches and 12.1 inches of front and rear suspension travels, respectively. So far, Ford has already received around 3,000 orders for the 5.4-liter F-150 SVT Raptor. Initial orders from dealers have already brought Ford’s Dearborn Truck Plant to full Raptor production capacity.

Mark Fields, president of The Americas at Ford Motor, remarked that the “Truck of Texas” award is a distinct honor, noting that “Texans know their trucks.” He noted that the award is another proof of why the F-Series is still the best-selling pickup in the Americas.

He added that that F-150 SVT Raptor is made for truck enthusiasts. Interested buyers could avail of the F-150 SVT Raptor at a starting price of $38,995, including destination and delivery charges.

Press Release

Ford F-150 SVT Raptor Named 2009 'Truck of Texas;' Ford Work Solutions Wins 'Outstanding Feature'

The 2010 Ford F-150, powered by the all-new SVT Raptor, was named 2009 "Truck of Texas" by the Texas Auto Writers Association (TAWA), the seventh consecutive time a Ford F-Series truck has won the award. Additionally, F-150 SVT Raptor was named best "Full-size Pickup Truck."

"Winning the Truck of Texas is a distinct honor," said Mark Fields, president, The Americas, Ford Motor Company. "Texans know their trucks, and this award is further proof of why the F-Series remains America's number-one selling pickup. We built F-150 SVT Raptor for truck enthusiasts. And we're gratified it's gaining recognition for both its unequaled off-road performance and confidence-inspiring on-road demeanor."

Ford trucks also took the "Truck Line of Texas," a distinguished honor recognizing the best-in-class capability and durability of Ford's lineup.

Another top honor, "Outstanding Feature," went to Ford Work Solutions, a suite of productivity technologies developed for the commercial truck owner. The system includes an in-dash computer that connects with the home office; Tool Link that keeps track of costly tools and equipment; Cable Lock, which locks up tools in the open truck box; and Crew Chief, a telematics system, giving the fleet manager more control of his/her fleet of vehicles.

Ford F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

With the launch of the all-new 2009 model, the truck improved its fuel economy by an average of 8 percent across the entire lineup, thanks to a wide range of engineering enhancements. The fuel economy gains reach as high as 12 percent versus the prior model year on F-150 models equipped with the high-volume three-valve, 5.4-liter V-8 engine. Plus, the F-150's SFE package – which is available on highest-volume XL and XLT series – delivers unsurpassed fuel economy of 15 mpg city and 21 mpg highway.

This summer, Ford introduced the 2010 F-150 SVT Raptor, designed as a purpose-built, high-speed off-road truck ready for adventure. Raptor also is versatile enough to handle the daily commute. To test the capability and durability of Raptor, Ford took a modified pre-production Raptor to the grueling 41st Tecate SCORE Baja 1000 this past November. The early-build Raptor not only survived Baja, it earned a podium finish in its class.

Key enablers to the Raptor's impressive performance are functional design cues and impressive suspension technology. The Raptor is seven inches wider than a base F-150 to make room for the additional suspension components that give Raptor its off-road abilities. The wider stance also gives the truck an aggressive appearance.

Internal triple-bypass shocks by FOX Racing Shox – the first on a production truck – provide position-sensitive damping and extra suspension travel for extreme off-roading and a smooth ride on the road. In addition to the shocks, Raptor has unique cast-aluminum front control arms and SVT-tuned 35-inch BFGoodrich® All-Terrain TA/KO 315/70-17 tires. These components give Raptor 11.2 inches of front suspension travel and 12.1 inches of rear suspension travel.

The F-150 SVT Raptor comes standard with the proven 5.4-liter SOHC V-8 engine that produces up to 320 horsepower and 390 ft.-lb. of torque. In early 2010 customers will have the option of an even more powerful new 6.2-liter V-8 engine.

Customer anticipation has been extremely high, with 3,000 orders already received for the 5.4-liter F-150 SVT Raptor. In fact, initial dealer orders have the Dearborn Truck Plant building Raptors at maximum capacity, reflecting the strong demand for the first-ever factory high-speed off-road truck.

Starting price for the F-150 SVT Raptor is $38,995 including destination and delivery charges.

In total, Ford won eight of 18 awards, including Lincoln MKX as "Mid-size CUV," Ford Flex as "Full-size CUV," and Ford F-150 King Ranch as "Luxury Pick-up Truck," and Ford Expedition as "Full-size SUV."

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