In response to the increasing demand for a sportier car in North America, BMW is adding the 335is coupe and convertible to the 3-series range. BMW is slotting the 2011 335is just below the high-performance M3. The car is able to produce 320hp - 20hp more than the 335i. It has more exterior features and it also got sporty upgrades to its interior.
The added features will raise the price of the 335is to $50,525 for the coupe and $59,075 for the convertible. This makes the 335is about $7,000 less expensive than the V-8, 414-hp M3. The M3 shares only about 40% of its components with other 3-series models.
These prices include the cost of shipping. Joe Wierda, 3-series and X3 product manager for BMW of North America, said that BMW is offering the 335is to U.S. and Canadian buyers because it determined that "there was a market for it." BMW was alerted to the demand when it discovered that 335i customers were taking their cars to tuners to crank out more horsepower.
Wierda said that this is a business that BMW intends to keep and customers benefit since the car maintains its warranty. The 335is was given new front and rear lights, a new hood, sport front and rear fascias, side skirts and a black rather than chrome BMW kidney grille.
Actually, BMW already has two sport packages that provide sportier exterior and interior trim for the 3 series but don't do anything for the performance. The priciest is $3,000. Wierda revealed that about 70% of 335i buyers opt for these sport packages; however, BMW sees a better opportunity to upgrade 335i buyers to the 335is, rather than the M3.