General Motors Co. recently launched the 2011 Chevrolet Cruze in Lordstown, Ohio. For the domestic launch, GM went all out and gave the event a patriotic feel as it displayed red, white and blue models of the Cruze, which is the Cobalt’s replacement at the Ohio plant.
The Cruze already had global sales of 165,000 units, making it Chevrolet's top-selling car globally this year even before it arrives in the US market. GM executives have expressed their confidence that the sedan will be equally successful in the US when it hits showrooms in late September.
Indicating just how self-assured Chevrolet is about the Cruze, Honda Civic and Toyota Corolla will be available on dealer lots to provide customers a firsthand comparison when test-driving the Cruze. Chevrolet hopes that this mid-sized car will be able to satisfy demands of consumers for a fuel-efficient, safe and reliable compact.
The Cruze is available in four versions: LS, LT/2LT, LTZ and Eco. These models feature 10 airbags, StabiliTrak electronic stability control, traction control, antilock brakes, a collapsible pedal system and power rear-door child safety locks.
The LS model has a price tag of $16,995, inclusive of transportation charges. The Eco version can return up to 40 mpg on the highway.
GM North America President Mark Reuss released a statement, “Of equal importance, we are working to redefine the views on a domestic carmaker building such a car here in the US.”