At the National Italian American Foundation (NIAF) 35th Anniversary Gala, Fiat’s North American division had successfully auctioned off the Cinquecento “Prima Edizione,” a limited edition of the 500 model, for $69,000. The auction will benefit the NIAF’s education and scholarship program.
The special edition Fiat 500 was won by former EDS Vice Chairman, Paul Chiapparone, a resident of Palm Beach Gardens, Florida. Laura Soave, Head of Fiat Brand North America, said that Fiat North America is “delighted” and “honored” to auction a special edition Fiat 500 Prima Edizione.
The Fiat 500 Prima Edizione will be offered in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). The vehicle is equipped with a manual gearbox and has also been fitted with exclusive badges. The production order will be indicated with a sequential VIN and badge.
North American customers will be able to start buying the mainstream incarnation of the Fiat 500 towards the end of 2010. Production of the vehicle will be done at its facility in Toluca, Mexico.
The Fiat 500 achieved a milestone by selling more than 500,000 units in worldwide sales, less than a decade after Fiat debuted the car on July 4, 2007. The model was sold in more than 80 nations, a tremendous feat considering that it took less than 10 years for the car to make a big name for itself.
Not only is it a customer magnet, the Fiat 500 was also award-winning. In 2008, the car was awarded as the European Car of the Year. The World Car Design of the Year followed in 2009. Finally, in 2010, Fiat earned the International Engine of the Year award for the MultiAir technology that is implemented on the Fiat 500.
All in all, by 2010, the Fiat 500 became the recipient of 60 international awards. In response to the customer demand, Fiat expanded its manufacturing for the Fiat 500 and the 500C.
Additional facilities were constructed in Toluca, Mexico. This particular plant will feed the demand in the United States, Canada, Mexico and key South American markets.