Two of Italy’s most respected brands came together to built the Fiat 500byGucci. Gucci Creative Director Frida Giannini teamed up with Fiat’s Centro Stile to customize the Fiat 500 and come up with this special edition. Pricing for the UK market has recently been unveiled. The 500byGucci will be available in two engines. The fuel-efficient 1.2 liter is priced at £14,565 OTR while the award-winning 0.9 litre TwinAir is priced at £15,765 OTR.
At the outset, this new car will be exclusively offered on-line. Fiat plans to sell this model using e-commerce. So far, it has been successful at selling vehicles like the special edition Fiat 500 Matt Black and Fiat 500 Pink.
With this completely automated on-line sales scheme, customers can configure a 500byGucci, make a deposit, order it directly from the factory, monitor the car’s progress, make a final payment and make arrangements for special delivery to the home.
To get more details or to put in an order for this model online, you can visit www.fiat.co.uk/500bygucci when it goes live later in May. There’s also a link on the official www.500bygucci.com website.
Elena Bernardelli, marketing director, Fiat Group Automobiles UK, said that the 500byGucci will widen the market for the Fiat 500 as it will appeal to “fashionista customers who want to have a unique car to distinguish themselves.” She added that the on-line sales process makes the special model seem even more exclusive and promote the brand as offering “exceptional customer service.”