2011 Ford Fiesta is selling at higher prices than the Focus

Article by Christian A., on October 5, 2010

As you may know already, Ford introduced the 2011 Fiesta in the United States back in June and made quite a buzz on the market. Now, Ford announced that the new Fiesta is selling at higher prices than its Focus compact, and what’s more interesting is that the car is a strong rival for the Japanese manufacturers.

The base price of the 2011 Fiesta is $13,995, but buyers choose higher trim levels (as well as new options such as heated leather seats) and the price is increased by an average $3,000 - $4,000. This means that the 2011

Fiesta is sold for almost $18,000, which is a higher average price than the Honda’s Civic compact and Toyota’s Corolla small car. “The Fiesta is the first test to see whether our strategy is working,” George Pipas, Ford’s sales analyst said in an interview.

“The car is attracting younger buyers with higher incomes and education and those are the kind of consumers who buy highly contented vehicles.”

The new Fiesta is rated by the U.S. Environmental Protection Agency (EPA) at 40 miles per gallon on the highway and 29 mpg in the city, which means that the car has the same highway mileage GM has said its new Chevrolet Cruze compact achieves.

According to Ford, the Fiesta is sold for $13,995 to $20,375, while the 2012 Focus was priced from $16,270. Ford is expecting to see some impressive sales numbers from the new Focus and hopes to attract buyers with demographics similar to those of the Fiesta. [via Bloomberg]

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries