Buyers of Ford's 2011 Fiesta have a new range of aftermarket accessories to choose from. For the exterior, the following options are available: a spoiler, a four-piece body kit, which consists of a front air dam, side skirts and rear valance, 'tattoo' vinyl graphics, and side wraps with designs like bubbles, flames and ninja blades.
Interior options include an illuminated gear knob, which displays what gear is selected, illuminated door sills, LED cup holder lights, and an armrest.
The more adventurous car owners may opt for a kayak carrier, a bike carrier, and a roof rack.
There are three packages being offered. First, there's the Interior Protection Package, with all-weather floor mats and a rear cargo area protector.
Ford also offers the Exterior Protection Package, which has splash guards and a rear bumper protector. And lastly, there's the Illuminated Interior Accessory Package which features sill plates and gear knob.
Sam De La Garza, Fiesta brand manager, said that customers have long been able to request for unique exterior colors and interior seating combinations, but with these accessory options, consumers can take Fiesta personalization to the next level and install an accessory or graphic that matches their personality.
Whenever a Ford Fiesta owner needs to give his or her car a new exterior look, a new interior appearance or even more functionality, all that needs to be done is to approach Ford Custom Accessories. For instance, a Fiesta owner may want to light up the cabin.
For this request, Ford Custom Accessories offers a number of alternatives. This owner may opt to have illuminated door sill plates and a LED Fiesta logo, or an illuminated gear indicator shift knob that comes with a digital gear display.
Meanwhile, illuminated door sill plates can add special effects with an LED Fiesta logo. On the other hand, this owner may want to avail of an interior light package that includes one LED-generated light in the cup holder area and a light bar in the footwells.
Furthermore, there are seven colors to choose from to create an ambience that owners want to have inside the cabin. According to Richard Anderson, planning manager at Ford Vehicle Personalization, Fiesta boasts of having one of the most diverse and extensive factory-orderable offerings at Ford. He noted that the take-rates on early Fiesta orders are around twice as high as any other vehicle line.