The 2011 Kia Optima features a purpose-built 12-speaker premium audio system from Harman’s Infinity brand. Global audio and infotainment group Harman has been a partner of Kia Motors for 11 years now. This midsize sedan, which is slated to start selling later this year, is equipped with a powerful 550 Watt amplifier and advanced Digital Signal Processing (DSP) from the Infinity audio system.
It also features multiple sources and formats, including SIRIUS Satellite Radio, and iPod and MP3 players using the built-in auxiliary and USB jacks.
Strategically placed in eight locations, the 12 Infinity speakers include two cloth-domed tweeters and two Metal Matrix Diaphragm midrange speakers for heightened sonic accuracy and highly dynamic response.
The sound stage is enhanced by the 100-mm center speaker, which also localizes the performers. Meanwhile, the door-mounted loudspeakers provide the surround and enhance the image shown to the occupants.
A tight, punchy bass is offered by a 200-mm dual voice coil subwoofer in the rear deck that handles the low-frequency effects.
In a statement, Michael Mauser, Co-President at Harman Automotive, said that an automotive sound system is considered successful when it is able to deliver a premium listening experience for both the driver and passengers. He said that the company fully expects that new Kia customers will be delighted with the Infinity premium audio system in the 2011 Optima.