Kia Sportage compact CUV and Kia Optima sedan were awarded by Germany’s red dot product design competition this year. They earned top honors in their respective categories. A special award – the highest distinction of this competition-- was given to the new mid-size Kia Optima sedan. It was named 2011’s red dot ‘best of the best’ title. As hinted in its name, only the top products in all the categories are considered.
With this latest batch of winners, Kia now has four models that have received the red dot award. The Kia Venga won in 2010 while the Kia Soul triumphed in 2009. Kia appears to be on a lucky streak as the Kia Optima and the new Sportage received 2011 iF product design awards last December.
Peter Schreyer, Chief Design Officer, Kia Motors Corporation, said that he is “extremely proud” of the red dot awards received by the new Kia Optima and Sportage, adding that these recognize the “hard work” of its design teams around the world as well as a validation of its design strategy.
He applauded the “best of the best” award given to its new sedan, the Kia Optima, which he described as bursting with a “bold, athletic energy” and is as attractive as a “perfectly tailored, fine Italian suit” with its combination of simple and fluid lines and elegant shapes.
Thomas Oh, the Senior Executive Vice President & COO of Kia Motors Corporation, pointed out how significant the design is when it comes to the brand’s position in the market. He said that these red dot design awards represent “fantastic success” for Kia. He believes that the award given to Kia Optima will add momentum to the launch of the new sedan as it competes in the tightly contested D-segment around the world.
The red dot product design awards have been around since 1955 and have been given out by the Design Centre of North Rhine-Westphalia, Germany. The competition covered many product sectors, totalling to 4,433 products built by 1,700 car manufacturers across 60 countries.
Only products that were made with the highest design standards qualified for the awards. The vehicles were judged and scrutinized by a jury of highly revered design experts from around the globe. The products were tests and judged according to criteria like the level of innovation, intuitive handling, ergonomics, functionality, ecological compatibility and durability.