Kia is making sure that the arrival of the 2011 Sorento is given an advertising launch that will blow everyone away. In fact, it is Kia's biggest launch ever and it will start off with a billboard in New York City's bustling Times Square that will be up until March.
The board, which is found on the south end of the square, will surely be seen when the famous ball drops on New Years Eve. In an interview at the L.A. Auto Show, Michael Sprague, vice president of marketing for Kia Motors America, said that it expects millions of people all over will see the new Sorento.
Through mid-January, 60-second commercial spots will be seen in 16,000 movie theaters that will focus on Kia's new plant in West Point, Ga., where the Sorento will be built. Sprague said that it wants to get across the message to customers that it will be investing one billion dollars here and providing 2,500 jobs. He added that Kia is aiming to "instill confidence and trust" and that the company is "here to stay."
He narrates further that the Sorento, which made its North American debut at the L.A. Show, is "such an important vehicle to the company and the brand."
The SUV comes with a new 2.4-liter four-cylinder engine making 172 hp and a 3.5-liter pushing 273 hp. Both are mated to a new six-speed automatic transmission. The redesigned SUV goes on sale next month.
The new Kia Sorento is derived from the Kia KND-4 Concept unveiled at the 2007 Los Angeles Auto Show and boasts of the same swept-back lines and dynamic on-the-road presence. It is easily recognizable as part of the Kia family, thanks to features like rounded nose, large flared-back headlamps, prominent fog lamps and an angled window line – all of which express both confidence and strength. A rounded rear section as well as tail lamps set dynamic within the rear lift gate also help convey dynamism.
The base version of the new Sorento rides on 17-inch alloy wheels with 235/65R17 tires, as emphasized by wheel moldings. When the LX is specified, the Sorento gains standard body-color heated outside mirrors, featuring integrated LED turn signal indicators. Fog lamps are optional on LX trims.
When the EX trim is availed, the Sorento rides on standard 18-inch alloy wheels outfitted with 235/60R18 tires. This trim level also adds automatic headlamps, fog lamps as well as a rear spoiler. Roof rails are optional for LX and EX trims while 18-inch ultra bright mirror-finish wheels are offered only for the EX trim. When the EX trim is specified on V6-powered Sorento, the CUV could be availed with a panoramic sunroof.
Compared to its predecessor, the new Kia Sorento is longer at 183.9 inches and wider at 74.2 inches. It is also lower, more spacious and more comfortable than the previous model.
In terms of power, the new 2011 Sorento is available with two engines, both of which are more powerful than the mill in the Ford Escape and Honda CR-V. These engines are a 3.5-liter V6 mill delivering 276 hp of max output and 248 lb.-ft. of peak torque, as well as a 2.4-liter four-cylinder mill generating up to 175 hp of output and 169 lb.-ft. of torque. Both engines are mated to an all-new six-speed automatic transmission -- a proprietary design for Kia Motors -- designed, engineered and built specifically for Kia vehicles. With this transmission, the 3.5-liter V6 and 2.4-liter four-cylinder engines send power to the front or to all wheels.
When the all-wheel-drive system is specified, the Sorento benefits from a locking center differential that could evenly distribute power to all wheels. This differential could also operate the Sorento at low speeds during severe weather conditions. In addition, the all-new 2011 Kia Sorento makes use of a more compact and lighter MacPherson strut suspension on the front and a fully independent multi-link suspension on the rear to further enhanced ride performance.