2011 Mazda MX-5 Kendo Special Edition: official details, photos, specs and price

Article by Christian A., on February 24, 2011

Mazda will debut a new special edition of its iconic sportscar, the MX-5, to celebrate the milestone of having built more than 900,000 units globally. UK sales of the world’s most popular roadster have totaled to more than 100,000 cars. The car is dubbed the ‘Kendo Special Edition,’ which refers to “The way of the Sword.”

This is a modern Japanese martial art known for its fighting spirit, eye-catching dynamic movement and refinement.

Starting March 1, Mazda will have two versions available. The Mazda MX-5 1.8i Kendo soft-top has a price tag of £19,255 (OTR) and the more powerful Mazda MX-5 2.0i Kendo roadster coupe is priced at £22,320 (OTR).

The Kendo models are targeted at the traditional soft-top roadster customer and those who are looking for a more premium product with the Roadster Coupe.

Both Kendo models are based on the ‘SE’ derivatives. They feature a unique Stone Leather interior (with Stone coloured stitching on the steering wheel, gear knob and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminum style-bar trim and aluminum pedals.

The Kendo Roadster Coupe features a premium BOSE audio system, Bluetooth hands-free and cruise control. These two versions are available with a Sparkling Black or Dolphin Grey mica paint finish free of charge.

The Mazda MX-5 facelift conveys the brand’s next-gen design DNA while still featuring the friendly charm it has been known for. It now features single front fascia bumper is more aggressive and more aerodynamically efficient. Furthermore, the MX-5 facelift still features the typical Mazda fivepoint grille, although this element is now flanked by newly designed headlamps slanting inward towards the top points of the grille.

These headlamps have white inner lenses for the turn indicator lamps. On the other hand, the MX-5 facelift has new triangular fog lamp bezels at the lower edges of the integrated bumper. These bezels are now deeply embedded in the fascia surface and features thick framing.

When viewed from the sides, the new Mazda MX-5 facelift is marked by further sculpted, new side sills and garnishes. These elements form strong character lines that underscore the rear wheel wells of the new MX-5 facelift.

On the rear, the sports car is easily recognizable as the Mazda MX-5, although it features a number of subtle design revisions for a stronger look. The rear bumper of the MX-5 facelift slants inward and upward to sit flush with the bottom section of the rear lamps. It is now more integrated into the body. The more sculptured lower section of the rear fenders extends downward while new rear combination lamps reveals a sparking 'U' shape when illuminated by headlamps of vehicles behind the MX-5 facelift.

Meanwhile, the front end doesn’t just make the new Mazda MX-5 facelift look more dynamic, its aerodynamic design make the car more stable at high speeds. This was achieved by introducing an extended area below the front fog lamps with optimized shapes. In addition, the new MX-5 facelift features a more protruding lower grille lip, side mirrors optimized for low wind drag and wider front tire deflectors. The MX-5 facelift comes with new side sills that make the sides wider as well as new rear lamps now extending outward.

Press Release

NEW MAZDA MX-5 ‘KENDO’ SPECIAL EDITION ON SALE FROM 1 MARCH

To celebrate global production of the Mazda MX-5 passing 900,000 units, UK sales of the world’s most popular roadster reaching more than 100,000 cars and the approach of spring – Mazda is introducing a new special edition of its iconic sportscar.

The ‘Kendo Special Edition’, is named after “The way of the Sword” – a modern Japanese martial art renowned for its fighting spirit, eye-catching dynamic movement and refinement. Two versions of the newcomer will be available from 1 March 2011. The Mazda MX-5 1.8i Kendo soft-top costs £19,255 (OTR) and the more powerful Mazda MX-5 2.0i Kendo roadster coupe has a £22,320 (OTR) price tag.

“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” comments Mark Cameron, Sales Director, Mazda UK. “In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media. The enhanced practicality of the third-generation models, has enabled the MX-5 to become much more than a ‘sunny weekend’ car and our Roadster Coupe now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”

The Kendo models are designed to appeal to both the traditional soft-top roadster customer and those is in search of a more premium product with the Roadster Coupe. Based on the ‘SE’ derivatives, both Kendo models feature a unique Stone Leather interior (with Grey coloured stitching on the steering wheel and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminium style-bar trim and aluminium pedals.

The Kendo Roadster Coupe boasts three additional items of equipment – a premium BOSE® audio system, Bluetooth® hands-free and cruise control. Both versions offer a choice of Sparkling Black or Dolphin Grey mica paint finish – free of charge.

Mechanically the Kendo twins are identical with their regular siblings, delivering the same unique driving pleasure. The Kendo soft-top is powered by a 126ps 1.8-litre engine, the Roadster Coupe by a 160ps 2.0-litre unit.

“Today, the Mazda MX-5 remains unrivalled as a rewarding sportscar that can also be used for everyday motoring throughout the year. The MX-5 soft-top continues to offer the purest, fun-to-drive thrills, while the Roadster Coupe adds to those thrills with an even more premium experience, and the same exhilarating drive,” adds Cameron.

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