2011 Nissan Juke awarded as “CUV of Texas” by TAWA

Article by Christian A., on October 26, 2010

The Texas Auto Writers Association (TAWA) has named the Nissan Juke as the CUV (Crossover Utility Vehicle) of Texas. Automotive media members from all over the state organized a Truck Rodeo to choose their favorite SUVs and CUVs in 20 categories.

Pat Steiner, regional vice president, Nissan North America, described the Nissan JUKE as “something special” that’s expected to “shake things up in the CUV category with its styling and performance capability.”

Steiner added that receiving this award from the journalists of TAWA affirms that Nissan is “going in the right direction."

The Texas Truck Rodeo is a media ride-and-drive project that takes place each year. It gives journalists the chance to get behind the wheel of trucks, SUVs and CUVs. The two-day program uses on- and off-road courses.

The journalists would then vote on the vehicle’s performance in multiple categories. Michael Herzing, president of TAWA, said that the Nissan JUKE was “a breath of fresh air” at this year's rodeo because of its “unique and aggressive styling.”

He said that the JUKE is “fun and exciting to drive” and he expects the vehicle to get more awards. Powering the US version of the Juke is a gasoline 1.6 liter engine that uses turbocharging and direct injection to generate 188 hp. To distribute the power to the ground, the JUKE uses a torque vectoring all-wheel-drive system.

First unveiled as the Qazana concept at the 2009 Geneva Motor Show, the new Nissan Juke was born at the London-based Nissan Design Europe, with further refinement done at Nissan's Design Center (NDC) in Japan. Nissan will sell the Qashqai in Europe, Asia and Australia, and plans to market the Juke in Europe, the United States and Japan.

Shiro Nakamura remarked that new Juke is a result of the global collaboration. Calling it a car that originates from where East meets West, he said the Juke boasts of a striking design thanks to contributions from NDE and NDC.

The new Juke features highly individual lines adopted from the Qazana – a design that reflects the importance of the B-segment in the European market. After all, Nissan expects Europe to account for a big chunk of overall sales, even larger than that of North America and Japan.

The design of the new Nissan Juke was inspired by a number of unusual sources. For instance, the design team considered vehicles associated with an active and sporting life, such rally cars and motorbikes. Thus, the new Juke features a design combining different themes, as harmonized by Nissan DNA. The new Juke comes with a tough solid body complemented by complex curves. It also features a coupe-like profile marked by a narrow side glass and hidden rear door handles, making it seem the Juke is a two-door vehicle.

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