2012 Auto China Preview: Jaguar XJ Ultimate takes the luxury to a new level

Article by Christian A., on April 22, 2012

If the “standard” XJ is not good enough for you, Jaguar decided to offer an even more expensive version of its flagship sedan, the XJ Ultimate. Set to make its public debut tomorrow at the 2012 Beijing Auto Show, the new Jaguar XJ Ultimate promises to be firm’s modest expensive sedan ever produced.

Based on the long wheelbase (LWB) version of the XJ, the Ultimate is focused on the rear passengers and offers two separate, fully reclining seats as well as an aluminum folding table and space for serving champagne. By the way, a champagne fridge is located between the two rear seats and according to the manufacturer customers can refrigerate up to two bottles.

Moreover, the front seats offer two screens for the rear passengers but also two integrated iPads. In order to offer a high level of comfort, the Jaguar XJ Ultimate comes with a modified suspension, while the exterior received some minor tweaks such as a new set of wheels and new “XJ Ultimate” side badges.

The car uses a 5.0-liter V8 petrol engine, which delivers 510 hp, but it can also be fitted with the more fuel-efficient 3.0-liter V6 diesel. Pricing is expected to start at £125,000 or $200,000.

Exterior Design

The Jaguar XJ presented a revolutionary coupe design philosophy, applying Jaguar's recognised style of long, continuous lines to an absolutely 21st century shape. The striking all-aluminium XJ encompasses essential Jaguar designs of stylishness, sturdiness, cleanness, and strength.

The XJ Ultimate’s detail changes delicately augment the car's design intrinsic appropriateness, making it the range’s clear luxurious flagship.

Reshaped and chrome-finished, the lower front air intakes match the commanding Jaguar grille, and LED daytime-running lights emphasise the forceful headlamps.

The vehicle’s select colour in the US is Black Amethyst. The 20-inch "Maroa" forged alloy wheels are exclusive to this model and feature a two-tone scheme. A dark grey, methodical finish applied to the spokes inner surfaces contrasts with the brilliant, polished outer surface edges, creating a stylish and purposed look.

Any driver behind an XJ Ultimate will have no doubt that this model is at a higher level from its distinguished new oval tailpipe finishers in polished stainless steel echoing the front air intakes.

Interior Design

Jaguar prides itself on fashioning exceptional cabins, and the XJ’s interior is unique, with elegant and surprising shapes formed from high-end materials, rewarding the senses with its feel, visual brilliance, and extravagance.

As soon as the door is opened, the XJ Ultimate's position as a luxury flagship is undeniable. A tailored wood veneer, fashioned from straight ebony, has a herringbone pattern with the upper half mirroring the lower, separated by a piano black veneer strip. The herringbone pattern creates fillets in the doors and at the front and runs along the windscreen base, creating a striking feature that is reminiscent of the classic wooden-hulled power boats. The dashboard-mounted clock is also singular with a brushed aluminium face, imprinted details, and spun brilliant finish.

The XJ Ultimate is available with two interior colour combinations for the lavish leather covering almost all surfaces. The headlining is also leather. Colour options include a fully jet black interior or ivory hued seats and lower surfaces contrasted with mineral coloured upper surfaces. The Ultimate emblem sitting in the centre of herringbone veneer sweep across the dashboard can be changed to whatever the owner wants.

Press Release

2013 Jaguar XJ Ultimate -- An Ultra-luxury Sedan With A Hand Crafted Interior

The flagship Jaguar XJ ushered in a new interpretation of the company's established reputation for dramatic design and – with its lightweight aluminum architecture – responsible performance. Now, the XJ Ultimate focuses on two further Jaguar hallmarks: innovation and luxury, extending the model's emotive appeal.

Based exclusively on the long-wheelbase XJ, the interior changes applied to the Ultimate focus on the rear accommodation, extending the car's appeal to provide a fully-appointed luxury business class experience for the most discerning customers. The XJ Ultimate offers the appointments of a private jet in a package to suit a wide range of requirements.

A full-length, leather-trimmed center console separates the two individually tailored rear seats which feature power adjustment, ventilation, massage and lumbar functions. A table, machined from solid aluminum with piano-black and chrome detailing, rises up from the center console at the touch of a button to provide a working area, its role supplemented by the provision of two third-generation iPads® with wireless keyboards that are housed in leather-trimmed docks in the rear of the front seats.

Switching the focus from business to pleasure is the champagne chiller mounted between the two rear seats. This cools the bottle to what experts agree is the perfect temperature before 'presenting' it forward when the chiller is opened. Two specially commissioned champagne flutes reside in a purpose made cabinet beneath the center table.

A full rear seat entertainment package with twin headrest screens and wireless headphones completes the experience in combination with a new 20-speaker surround sound in-car entertainment system developed by British audio experts Meridian®.

To underline its purpose in ensuring that passengers remain cosseted at all times, the XJ Ultimate features revisions to the suspension to optimize rear ride comfort, with no compromise to dynamic ability.

The exterior detailing of the XJ Ultimate offers discreet clues to the high status of this model with sculpted lower air intakes chromed to match the grille, polished stainless steel oval exhaust pipe finishers, unique dual-surfaced alloy wheels and subtle 'Ultimate' badging.


The Jaguar XJ introduced a ground breaking coupe design ethos, taking Jaguar's established principle of long, unbroken feature lines and applying them to a decidedly 21st century form. Dramatically different, the all-aluminum XJ captures the essential Jaguar design elements of elegance, muscularity, sleekness and strength.

The detail changes applied to the XJ Ultimate serve to subtly enhance the inherent rightness of the car's design, making it clear that this is the luxurious flagship of the range.

The lower front air intakes are reshaped and chrome finished, matching the powerful Jaguar grille, while LED daytime-running lights underline the assertively shaped headlamps.

The exclusive color for this vehicle in the United States will be Black Amethyst. The 20-inch "Maroa" style forged alloy wheels are unique to this model and feature a dual-tone color scheme. A dark grey, technical finish is applied to the inner surfaces of the spokes which contrasts with the bright, polished surfacing on the outer edges, combining to create an appearance that is both glamorous and purposeful.

Anyone following an XJ Ultimate will be in no doubt that the model is a cut above, as it is distinguished by new oval tailpipe finishers in polished stainless steel that echo the front air intakes.


Jaguar has always prided itself on creating unique cabin environments and the interior architecture of the XJ is like no other, combining graceful and unexpected forms with quality materials that reward the senses with their tactility, visual splendor and luxury.

The XJ Ultimate's position as a luxury flagship is apparent from the moment the door is opened. A bespoke wood veneer, crafted using straight ebony, has been formed into a Herringbone pattern with mirror image upper and lower halves separated by a strip of piano black veneer. The Herringbone pattern forms fillets in the doors and at the front of the car runs around the base of the windscreen to create a dramatic feature that mimics the form of classic wooden-hulled power boats. The clock mounted in the dashboard is also unique to the model with a brushed aluminum face, embossed details and 'spun' bright finish.

The XJ Ultimate is offered with two interior color combinations for the sumptuous leather that covers virtually every surface. Leather is also used for the headlining. Color options include a complete "Jet" black interior or "Ivory" white seats and lower surfaces contrasted with "Mineral" color upper interior surfaces. The 'Ultimate' emblem which sits in the center of the sweep of Herringbone veneer across the dashboard can be changed to read whatever the owner wishes.

The XJ Ultimate brings a particular focus to the rear seat passengers to create an ambience that carefully balances the requirements of the modern, on-the-move client with "surprise-and-delight" features that underline the XJ's 'work hard, play hard' personality and reward the discerning owner who appreciates the sense of fun with which Jaguar imbues all its products.

Tailored rear seating

In the Ultimate the standard XJ rear seat has been replaced by two unique and individual seats designed specifically for this model. Elegant, cosseting and ergonomically optimized, the tailored seats are covered in semi-aniline leather which offers a more luxurious and tactile finish and allows the hide to retain its essential qualities of look and feel, complemented by the hand-finished stitching.

The seats feature winged headrests, powered recline and four-way lumbar adjustment functions to allow passengers to achieve the seating position perfect for them. The comfort levels offered by the seats are enhanced through the inclusion of on-demand massage, heating and cooling functions.

The occupant positioned behind the front passenger seat is also provided with a stow-away button that automatically powers the empty chair forwards to increase still further the XJ's generous legroom. The front seats follow the same unique design as the rears and offer identical functions with an additional range of electric movement allowing 20 by 20 adjustment.

The seats are divided by a center console running along the length of the car. Fully trimmed in soft-grain leather, piano black veneer and chrome, the console houses a number of features exclusive to the XJ Ultimate. At the touch of a button a table machined from a solid piece of aluminum with a gloss black and chrome finish rises up to then be pivoted into position in front of whichever passenger requires its use.

Chilled to Perfection

Raising the table reveals the first surprise and delight features of the XJ Ultimate, a pair of champagne flutes in a bespoke flock-lined recess and lit by phosphor blue ambient lighting. Within the center console are Champagne flute holders, designed specifically for these glasses and machined from solid aluminum.

The champagne flutes are discreetly integrated between the rear seat backs. A hidden champagne chiller is adjacent to the flutes. Lined in the same flock as the champagne flute holders, like a bespoke suit lining, it holds one standard sized champagne bottle. When the cabinet door is opened the bottle is effortlessly presented forwards to the passengers. The champagne is kept perfectly chilled at the optimum temperature range of 45°F-50°F.


Rear-seat passengers are also provided with a range of entertainment options to enjoy while sipping their champagne. The XJ Ultimate is fitted as standard with Jaguar's Rear Seat Entertainment package which comprises two eight-inch high-resolution screens mounted on the back of the front seat headrests.

These can display inputs from a number of sources; the DVD player, digital TV tuner or an external media player that can be synced through the Rear Media Interface, which provides USB and RCA®-type connections. Sound can be provided through the wireless headphones, allowing each passenger to watch separate entertainment sources.

The rear seat environment, including the entertainment, is managed by a wireless controller housed in the center console which also allows passengers to alter their individual climate zones and seat heating and cooling functions.

Meridian® Surround Sound

The XJ Ultimate is fitted as standard with the latest generation of in-car audio systems. Specifically developed for the XJ by British ultra-premium audio experts Meridian®, marking a new partnership for Jaguar, the Meridian® Surround Sound System fitted to the XJ Ultimate uses the latest technological developments to deliver music reproduction that is second to none.

Meridian® designs and manufactures audio systems that combine innovative technology with the most natural of approaches: comparing their musical reproduction to the sound of the original musical performance. The 15-channel amplifier, 20-loudspeaker system features Meridian's® unique digital sound processing technology that allows every person travelling in the XJ Ultimate to enjoy a musical experience that places them in the center of the sound field. Meridian® achieves this through its Trifield™ technology which creates an all-enveloping sound field that makes each listener feel that the music is exclusively focused on him or her.

Meridian® technology achieves a level of natural detail, realism and performance usually associated with speakers eight times the physical volume. Meridian® Cabin Correction and Dynamic Volume Control precisely and effortlessly minimize resonances and monitor extraneous noise levels to allow the audio to be unobtrusively maintained at a constant volume in order for it to be perfectly heard whatever the circumstances.

iPad® Integration

In addition to the entertainment on offer, the XJ Ultimate also provides a pair of third-generation iPad® devices with a wireless keyboard. The iPad® devices are housed within specially designed leather-trimmed docks in the rear of the front seats and hidden behind roller doors, also finished in tailored leather. The units are automatically charged whenever the ignition is on. Also included in the cabinets is the wireless keyboard to allow the tablets to be used without being removed from their docks.


To underline its purpose in ensuring that passengers remain cosseted at all times, the XJ Ultimate features revisions to the air-sprung rear suspension for optimized ride comfort. While this provides a truly relaxing experience for rear seat passengers, the XJ Ultimate loses none of the model's core dynamic abilities and so is as rewarding to drive as it is to be driven in. The XJ's lightweight aluminum construction means a weight saving over its rivals of as much as 330 lbs. This offers great advantages in terms of agility, acceleration, braking and driver feedback and involvement. The aluminum architecture also provides benefits in terms of emissions and fuel consumption, allowing the XJ to provide astonishing performance with respectable fuel efficiency.

*Price shown is MSRP. Excludes destination/handling, tax, title, licence, retailer fees and optional equipment. Retailer price, terms and vehicles availability may vary. See your local authorized Jaguar retailer for details.

About Jaguar

Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

About Jaguar Land Rover North America, LLC

Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define "breadth of capability" in their segments.

Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.

If you liked the article, share on:



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019