The BMW Group is investing 500 million euros to produce the new BMW 3 Series at the Munich plant, where series production has launched recently. Christian Ude, Mayor of Munich, as well as Manfred Schoch, Chairman of the Supervisory Board of the BMW Group, spoke at the event where a big group of BMW plant employees attended.
Ude said that BMW’s decision to manufacture the new 3 Series shows a “clear and impressive commitment to Munich.” He said that BMW is a major employer and corporate tax payer as well as an active contributor to the city’s wellbeing. According to Manfred Schoch, the employees also have to be credited for the Munich site.
The start of production of the sixth-generation BMW 3 Series signifies the beginning of a new era at the Munich plant. Its investments have been used for innovative production equipment and advanced production technologies.
These are included in a long-term strategy intended to reinforce the competitiveness and future viability of the Munich plant. As a result, it safeguards 9,000 workplaces in the Bavarian state capital. The BMW Group signals a special commitment to social responsibility at its base.
The sides of the BMW 3-Series Sedan are dominated by dynamic taut surfaces with sweeping lines that visually stretch the vehicle while lending extra vigor to the car’s already dynamic stance. Its flanks are formed by striking "double swage line" – basically two character lines that run alongside each other. The upper swage line appears from the front end and then flows over the front wheel with a subtle sweep. The lower swage line appears behind the front wheel and then runs in a curving path to the rear of the BMW 3-Series Sedan.
This double swage line boosts the powerful wedge shape of the flanks, thereby creating a pleasant interplay of light and shade to draw attention to the sedan’s wide track. Furthering the elegance of the silhouette of the new 3-Series is a stunning interpretation of the signature BMW Hofmeister kink at the base of the C-pillar, as complemented by a fine contour line running along it from the roof into the boot lid. This design makes the roof seem lower when seen from the side.
All of these lend the new 3-Series a sense of sporty yet elegant lightness, as further highlighted by the slightly rising shade line located down low on the contoured side skirt. The lightness of the 3-Series’ flank lines is further enhanced by the large light surfaces above the side skirt.
On the other hand, the rear features strong horizontal lines -- including the L-shaped rear lights positioned at the outer rear edges – helping emphasize the wide wheels and track of the new BMW 3-Series Sedan. Meanwhile, the vertical lines flowing from the greenhouse are guided by the low-set reflectors on the far edges over the rear lights to the wheels.
In addition, the rear end of the BMW 3-Series still features its traditional design trait -- two lines below the rear spoiler and above the bumper. Likewise, the rear end of the new BMW 3-Series Sedan is marked by contrasting light surfaces as well as by the links between precise lines, flowing surfaces and defined edges.