2012 Buick Verano priced from $23,470

Article by Christian A., on September 8, 2011

General Motors said that the upcoming Buick Verano is priced at $23,470 (inclusive of shipping charges). This is the brand's first compact since the 1990s. It is priced significantly lower than the Japanese compact sedans that GM is putting up against the Verano in the entry-luxury segment such as the Acura TSX ($30,495 including shipping) and the Lexus IS 250 ($34,170 with shipping costs).

Sam Slaughter, the dealer principal at Sellers Buick-GMC in suburban Detroit, the nation's best-selling Buick store in 2010, said that its price reflects the “great features” that the car has.

Lynn Thompson, a Springfield, Mo., dealer who sells Buick, GMC and Cadillac, said that the Verano price is "going to be a little tight" when compared to the Regal mid-sized sedan, the car right above it in Buick's lineup. The base Regal is priced at $27,530, including shipping charges.

The last time that Buick marketed a compact in the U.S. was when the Skylark was sold from the 1992 to 1998 model years. The Verano, which starts selling by the end of the year, will be available in three models.

The top model is priced at $26,850 including shipping. All the three models are powered by a 2.4-liter, four-cylinder engine combined with a six-speed automatic transmission that produces 180 hp. The Verano arrives at the market at a time when a rising number of U.S. consumers are moving to smaller, more fuel-economic vehicles.

The new Buick Verano borrowed its design from the Enclave and also from the Regal and LaCrosse’s modern interpretation of the Buick classic. All these models possess the bold and intricately designed waterfall grille with blue translucent projector beam headlamps. The interconnecting body-to-wheel designs are also projected on the same vehicles including the premium set of wheels, portholes and chrome accents.

There are two available designs for the car’s 18-inch premium wheel. Moreover, this luxury vehicle now even comes with a 17-inch standard multi-spoke alloy wheels in sterling silver finish. Interestingly, the Verano’s sporty new profile comes from the arching roofline that is connected to its rear pillars and windshields.

David Lyon, Buick’s Design Director explains how the Verano interprets Buick’s standard design philosophy in a new dimension. Still, the LaCrosse and Enclave inspire the finest detail and enhancements found in the new model. Besides, the Verano is a car that looks really great. It has all the elements of a classic that will last for many years.

The pair of blue translucent projector headlamps is probably one of the most distinctive characteristics of the new Buick Verano. Aside from these, Buick has an impressive set of colours available for this model. The Verano can come in Mocha Bronze Metallic, Cyber Gray Metallic, Switchblade Silver Metallic, Olympic White, and Black. Aside from these, there are the higher-end White Diamond Tricoat or Claret Red Tincoat premium body colours to choose from.

The car is also equipped with the most luxurious seats and back support available. At the same time, they incorporate LaCrosse’s lighting system and leather material to make the cabin more relaxing. Meanwhile, the layering of neutral and medium colours on the leather fabric perfectly suits the leather trims in Choccachino, Cashmere and Ebony around the surfaces. Definitely, the well-crafted interior and exterior complement the Buick Verano’s design philosophy in every way.

Press Release

2012 Buick Verano Starts at $23,470

2011-09-06 - DETROIT – The all-new 2012 Buick Verano luxury sedan, which goes on sale later this year, will have a starting price of $23,470 including $885 in destination charges.

The Verano offers more passenger and cargo volume than the Acura TSX sedan or Lexus IS 250.

"Verano is a great new addition to Buick because it expands the brand's reach," said Tony DiSalle, U.S. vice president of Buick Marketing. "With Verano, we're inviting new customers into the Buick family, giving us the opportunity and privilege of building longtime Buick loyalty."

Verano is Buick's third all-new model in the past three years and the first in the compact segment, delivering the premium features and luxury characteristics that have helped make Buick one of the fastest-growing automotive brands in North America.

The car will be offered in three models, with the top model carrying a suggested retail price of $26,850, including destination charge. All models are powered by a fuel-efficient 2.4L four-cylinder engine mated to a six-speed automatic transmission that delivers 180 hp at 6,700 rpm with 171 lb.-ft. of torque at 4,900 rpm.

The Verano's exterior is distinguished by sleek lines, blue translucent projector beam headlamps and standard fog lamps and 18-inch multi-spoke, forged alloy, silver-finish wheels, with a premium 18-inch split spoke wheel design available on certain models.

The Verano interior is designed for exceptional seat comfort and support, and contains Buick's signature acoustic refinement and premium soft-touch materials inspired by the award-winning Buick LaCrosse. A dozen noise-reducing and noise-cancelling technologies are used in more than 50 areas of Verano's body structure for increased cabin isolation and quietness.

"Rich leather appointments, warm wood tones, metallic accents, soft ambient lighting and intelligent technologies make the cabin an inviting environment," said David Lyon, executive director of Verano's design.

Verano standard features include leatherette seating, high-resolution 7-inch diagonal LED backlit color-touch radio display with IntelliLink technology and 10 standard air bags. Automatic climate control, remote start, power windows and steering wheel radio controls are also standard.

The up-level model features the same leather materials used in the LaCrosse. The Verano's seat heaters automatically activate in temperatures below 45 F (7 C) when using the remote start function, along with rear defogger on all models and heated outside mirrors. Verano also features an available heated steering wheel – an option not found vehicles like the Lexus IS250 or Infiniti G25. Push-button engine start is available on lower-level models, and is standard on the up-level model.

The standard all-new Buick IntelliLink system uses Bluetooth or USB to connect a driver's smartphone to the touch-screen display radio. IntelliLink expands on Buick's current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®. Full functionality requires a compatible Smartphone and data plan rates apply.

In addition to Buick IntelliLink, a nine-speaker Bose sound system specifically engineered for the Verano's interior is available on all trim levels.

OnStar is standard for six months on all Verano models. It uses GPS and cellular phone technology to call for help in the event of a collision. OnStar subscribers also can use the service to send help to other motorists and to call for help in other non-collision emergencies.

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