Chrysler has released the pricing details for its new Chrysler 300C model that will be available in the United Kingdom by mid-June, starting from £35,995 for the Limited version rising to £39,995 for the Executive version. The new Chrysler 300C is much more expensive than its predecessor that was discontinued in 2010 and was priced at under £30,000.
However, Chrysler's UK brand director Nigel Land said that the new Chrysler 300C is still less expensive than other vehicles competing in the E segment, considering the value of the equipment fitted in the car. Land said that the new Chrysler 300C, whether Limited or Executive versions, features many equipment as standard.
The equipment includes keyless entry, automatic headlights and daytime running lights. The Chrysler 300C also features a SmartBeam system that adapts the headlights and the DRL to the light of the surrounding environment. Other features include automatic windscreen wipers and automatic temperature control.
Chrysler 300C also features a door mirror at the driver side that darkens automatically to reduce glare. The Chrysler 300C’s side mirrors also lower automatically when the driver engages the reverse gear, giving him a better view of the surroundings.
Standard for the Executive trim is a full-length dual pane panoramic sun roof. It also features a fuel flap that opens at one button push; and a fuel filler pipe that opens when the pump nozzle is inserted and closes when refuelling is completed. This automated fuel flap helps protect against theft, vandalism, fuel spills and incorrect fuelling.
Chrysler 300C is also fitted with the state-of-the-art Uconnect multi-media infotainment system. Available only in Limited and Executive versions, the new Chrysler 300C is powered by a 3.0-litre V6 turbo diesel engine enhanced by Fiat Group Automobiles' MultiJet 2 technology. According to Land, Chrysler's 3.6-litre Pentastar petrol engine is also available for the Chrysler 300C, but it downplayed its potential for significant sales in a segment where diesel-powered cars dominate.
The cabin of the new Chrysler 300C has been designed it get that luxurious feel. The Chrysler 300C's cabin has been designed to exude luxury. Helping enhance the elegant feel are muted LEDs that come in Sapphire Blue. All of the seats are new and are made to deliver comfort never before experienced in its class. On its foundation for instance is an S-shaped spring suspension.
For the side upholstery, the use of a stiffer foam material ensures that lateral support is enhanced. In addition, with the backrest and the lower area of the seats using less dense foam, comfort is increased especially when going on long journeys. The seats in the front offer four-way lumbar adjustment and thus can be customized to suit individual preferences. Meanwhile, the backrests of the seat in the front come in a sculpted shape allowing additional 20 cm for the knee room. This does not stop there as extra room for the legs and feet is guaranteed by having the seat guides placed at the edges of the seat’s base.
On the driver side, there is now a new instrument cluster that comes with two large faces. While the seats have Nappa leather, the instrument panel has undergone a cast skin method to give it an appearance much like leather. There is no question that in order to meet the stringent quality standards of Chrysler, the instrument panel is covered with materials that are soft to the touch. The same is true for the door panels.
The steering wheel is covered in hand-stitched leather and is finished in what is clearly highly polished walnut. However Chrysler made sure that the stitches would be placed strategically so that no matter where the driver’s hands are, it will only touch smooth surfaces. For the steering wheel surround, as well as the center console, doors, and instrument panel, real wood inserts have been placed, increasing further the luxurious ambience.
As if to highlight further the high quality characteristics of the 300C, the dashboard has been finished with subtle chrome touches. Rounding of that premium and more modern feel are other features that are highlighted with raised tick marks in Sapphire Blue and the chromed rings.