Eterniti revealed today the Cayenne-based Hemera, the so-called world’s first Super-SUV. Eterniti Motors hopes to provide a new level of luxury and performance in an SUV in order to create a new niche, in a space which Bentley, Maserati and Aston Martin, with the Lagonda brand, have identified for future product. The new company says that it will undergo a complete chassis-up rebuild, including a new, re-packaged interior, and the light-weight carbon-composite re-skin.
Under the hood we will find the 4.8-liter twin-turbo V8 (found also on the Porsche Cayenne Turbo), capable to deliver 620 bhp and a top speed in excess of 180 mph or 300 km/h. Although the key element of the Eterniti Hemera will be the interior, this is still in the final stages of prototype testing and will be revealed later in the year.
The firm says that the Hemera will offer limousine-like rear cabin, including twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller. This means that the Hemera is a car suitable for being chauffeured in as well as driving. Production of the car will start in early 2012. The pricing has not been confirmed yet but Eterniti Motors says that the starting price will be around £150,000 or $236,000.
With the support of international investors, Eterniti is a boutique British brand that is based in London. Eterniti is using its London location as a showroom, build facility and atelier, where customers could visit and have their own bespoke vehicles built by hand onsite. These facilities will be complete later in the year and will be augmented by showrooms in important markets all over the world.
Eterniti wants to satisfy a burgeoning demand for personalized cars among rich customers, especially in major cities, wealth centers around the world and even in emerging markets from Asia and the Pacific to London.
The company’s first vehicle will be its first step in becoming a complete carmaker that can cater to the bespoke luxury car market. The Hemera is the first product in an exciting new segment that Maserati, Aston Martin Lagonda, and Bentley are looking to get into in the future.
The Hemera will be based on the best version of the VW Group’s latest large SUV platform, already considered as the industry’s best. Eterniti will be giving it a complete overhaul, a repackaged interior and light carbon composite skin. It will also have a better engine using a 4.8 L twin-turbo V8 engine that gives it at least 620 bhp and speeds of more than 180 miles per hour.
The Hemera will sport a rear cabin like those seen in limousines and they have two electrically reclining rear seats. These seats will feature cooling and heating, a drinks chiller, and two iPads with wireless input.
All of these meet a specific need for a car that is suitable for driving as well as being chauffeured in. This need is currently not being served, specifically in Asian markets. However, unlike the traditional limousine, the SUV’s relatively small wheelbase and footprint help it offer excellent driver appeal and handling. The ruggedness and the ride height are also perfect for bad roads, making other high-performance cars and limousines not practical.