The Fiat 500 city car has become more pleasing to the eyes with a new range of colors and interior trims that go with the exterior even better. This model didn’t actually need a popularity boost; it had recently hit the milestone of having sold 100,000 units in the UK. At the end of June, sales had reached over 102,000 units.
The six new colors are Countrypolitan Yellow and New Age Cream solid paints, and Groove Metal Grey, Epic Blue, Chillout Purple and Idol Pink metallics. Also now available to buyers are a new Chocolate brown/Ivory fabric and Grey/Black fabric interior trim. At the end of 2012, new two-tone leather trims will be offered.
These will replace and improve the existing leather finishes. Its design is also improved further with a new ‘short-fin design’ antenna and a set of 15-inch alloy wheels.
Even with the product enhancements, the Fiat 500’s prices are unchanged. It continues to offer excellent value for money. The Fiat 500 range has a starting price of £9960 (OTR) for the 1.2 Pop. The price could go as high as £19,060 (OTR) for the 500C by Gucci TwinAir.
In order to cater to the tastes and preferences of its potential clients, the Italian carmaker is treating the Fiat 500 not as an exclusive, but an inclusive concept. This means that the Fiat 500 was meant to go from being simple and minimalistic to being fully loaded and awe-inspiring.
In addition, the concept of creating a flexible vehicle – one that could be adapted to comply with the needs and wants of every individual customer – was also apparent in Fiat’s decision to outdo rivals in squeezing electronic technologies into the passenger compartment of the Fiat 500 (Plug In).
In addition, Fiat is making available in the 500 the second generation of the Blue&Me infotainment technology, with the ability to incorporate an iPod into the system. Moreover, the new Fiat 500 comes with a new portable navigator that could be mounted on the dashboard, as developed by Fiat with Magneti Marelli.
Amazingly, Fiat’s customization options are not only applicable to its vehicle products, but also to its services and forms of payment. For instance, Fiat Group Automobiles Financial Services is offering the so-called '500 Cents' and '50to500' formulas. The '500 Cents' formula allows customer to purchase any Fiat 500 -- including customization -- for just EUR5 a day sans any down payment.
The '50to500' formula, meanwhile, allows customers to purchase a Fiat 500 by paying just 50 percent of the total price immediately and the rest after two years. Good news is that, in any of the loans above -- '500 Cents' or '50to500' –a customer benefits from a five-year/500,000 km manufacturer's warranty and other services.
These services include a complete 24-hour roadside service as well as one that picks up a customer’s Fiat 500 from home for periodical maintenance, with the client’s mobility guaranteed by the reimbursement of taxi fares.