2012 Fiat Abarth 500 priced at $22,000 in the United States

Article by Christian A., on January 11, 2012

Fiat announced today that the 2012 Abarth 500 will be priced from $22,000 (not including destination), when it will hit the U.S. dealerships. The 2012 Fiat 500 Abarth is powered by the all-new 1.4-liter MultiAir Turbo engine capable to deliver 160 hp (119 kW) and 170 lb.-ft. (230 Nm) of torque.

Moreover, the Abarth 500 comes with a tuned suspension, new brake system, a dual exhaust, turbo-boost gauge with integrated LED shift light and 16-inch aluminum wheels.

Inside, the vehicle features sport seats with a one-piece design with large side bolsters, racing-harness pass-through and accent stitching. The Blue&Me Handsfree Communication is offered as standard on the Abarth 500. Also as standard we find the Bose premium audio system and steering-wheel-mounted audio controls.

The 2012 Fiat 500 Abarth promises to remain faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s. 

The latest version of the Fiat 500 Abarth further evolves the urban-friendly dimensions and the iconic design of this Cinquecento hatchback to further etch its way into the American market – by enhancing its aerodynamics and high-performance functionality.

To this effect, Abarth made the front fascia of the Fiat 500 Abarth more pronounced, pushing it forward by 2.7 inches (69 mm) from its signature "whiskers and logo" face – styling cues derived from the 850 TC and 1000 TC models.

This design did not only improve the car’s aerodynamics, but also allotted enough engine space for the new 1.4-liter MultiAir Turbo engine. Just like its predecessors, the 2012 Fiat 500 Abarth boasts of the hallmark "Abarth" shield that floats on a finned surface and acts like an extra air intake.

Below this shield are three air intakes with openings broader than those on the Fiat 500. Abarth also made the new Fiat 500 Abarth look more menacing and imposing on the road by integrating projector-beam fog lamps into its blacked-out fascia accent.

Moreover, the front fascia features twin "nostrils" that help optimize intake and outtake of air from the two engine intercoolers, which are visible through the "nostril" inlets. Abarth also specified the new hatchback with more aggressive house-designed side skirts to give it a more vertical and athletic profile while highlighting its iconic curves.

Its flared wheel arches faithfully hug the Abarth-designed 16-inch cast-aluminum wheels, or the optional 17-inch lightweight forged-aluminum wheels. Lacquered Rosso (red) brake calipers can be seen through these wheel designs. The 2012 Fiat 500 Abarth also dons a large spoiler – mounted on the liftgate -- extending the hatchback’s roofline while creating extra downforce.

The hatchback also features a two-piece rear fascia – as styled by Abarth – that helps optimize airflow with its black-accented rear diffuser while highlighting its road-holding stance. The dynamic rear look of the 2012 Fiat 500 Abarth is furthered by symmetric, twin exhaust cutouts and large concentric "double tip" exhausts.

Press Release

FIAT Brand Announces U.S. Pricing for New 2012 Fiat 500 Abarth

The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer's Suggested Retail Price (MSRP) is $22,000 (not including destination).

Faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.

The race-inspired Fiat 500 Abarth comes standard with many performance features, including the all-new 1.4-liter MultiAir® Turbo engine delivering 160 horsepower (119 kW) and 170 lb.-ft. (230 N•m) of torque, Abarth-tuned suspension, brake systems and dual exhaust, turbo-boost gauge with integrated LED shift light and 16-inch aluminum wheels.

Driver and passenger performance seats feature a one-piece design with large side bolsters, racing-harness pass-through and accent stitching. The Fiat 500 Abarth also comes standard with BLUE&ME™ Handsfree Communication, Bose premium audio system and steering-wheel-mounted audio controls.

Abarth Driving Experience for New Owners
Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend a segment-exclusive driving experience at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience to ensure fun and top-level instruction in a safe and structured setting.

"Seduction" Digital Spot Reaches Nearly 3 Million YouTube Views
The 2012 Fiat 500 Abarth and its digital spot titled "Seduction" made their debuts at the 2011 Los Angeles Auto Show. The 60-second social media spot promoting the 500 Abarth seduced more than 1 million YouTube viewers in its first week and now has reached nearly 3 million views. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention.

It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peek at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, "The Fiat 500 Abarth. You'll never forget the first time you see one."

The "Seduction" digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand's YouTube site or via the following link: http://www.youtube.com/fiatusa

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