Ford Motor Co.’s production of the Ranger small pickup has been hampered by a shortage in auto parts. This has a significant impact on Ford since it is relying on this product to bring back its profit to its usual level and to help in reversing losses incurred in Asia. Ford’s Asia chief Joe Hinrichs was at the company’s global headquarters where he told reporters that there was a two-month delay for the start of production at Ford’s new Ranger plant because of flooding in Thailand last year.
This factory had opened last week but its operations are weighed down by the problems faced by Thai suppliers. Hinrichs said that in Thailand, the supply base is “still fragile and overwhelmed.” He said that there’s some shortage on any day. Ford considers the new Ranger as a key model as it aims to be profitable in Asia for 2012.
This ranger isn’t available in the U.S. He added that the problems with the Ranger production contributed to the $178 million in pretax operating losses in the Asia Pacific and Africa region from October through March. He said that the Ranger is a “very important product” as it is known as the “Ford truck” to the worldwide public. He said that as of now, many markets have yet to receive their Rangers.
The Ford Ranger is known mainly to have the capabilities of the Ford Tough Truck which includes being able to deal with any punishments even the roughest of roads can dish out. It can even pull hefty trailers or haul heavy payloads. No wonder then that for almost two decades, this model range has been considered as one of the world’s most popular pickups.
With millions sold, that figure is likely to increase with the new Ford Ranger. The latest incarnation not only has its capability increased but comes with a design that manages to use a more modern tone and tight form in order to convey toughness and strength. One of its biggest and most obvious changes though is the interior which offers spaciousness rarely seen in the compact pickup class.
In addition to the new technologies and features fitted inside, the new Ford Ranger is also able to deliver on a ride that is both quiet and comfortable, easily making this new model the top choice. On the outside, the change done to the steering system, suspension on both the front and the rear, and the addition of a new chassis frame, resulted in this newest entry to the Ranger family having exception towing capacity and support more payload.
Aside from the new technologies that come with the chassis, the inclusion of new safety technologies more than guarantees that the new model is able to continue the brand’s lead in the pickup truck segment in the same manner that it has the purposeful and powerful stance.
Without a doubt, the new Ranger is able to display the needed flexibility in order to handle each task, be it on the job or at home. Powering the new Ranger are three new powertrains, all of which are fuel efficient, and two of which are from the advanced Ford Duratorq TDCi common-rail diesel engine lineup. In particular, the Ford Duratorq TDCi 2.2-liter engine shows output of 110 kW (150 PS) with maximum torque measured at 375 Nm.
These engines are then paired to new six-speed transmissions. Gary Boes, who is the vehicle line director of the brand’s Ford's new compact truck platform, shared that with this new Ranger, Ford is saying that this is proof of what can be attained in exploiting One Ford’s power. The flagship model of this new line is dubbed as the Ford Ranger XLT Double Cab which was unveiled in Sydney, Australia, in an Aurora Blue color.