2012 Honda Civic secures impressive residual values

Article by Christian A., on October 27, 2011

Honda’s new Civic has obtained excellent residual values as well as improved insurance group ratings as the result of the automaker’s impressive reliability record and reputation for high quality products. This scenario ensures that the 2012 Civic will have some of the lowest running costs in the C-segment.

Based on a three year/60,000 mile profile, EurotaxGlass’s predicts that the 150PS 2.2 i-DTEC ES will maintain 42 percent of its cost new price over a three year/60,000 mile period.

CAP forecasts that both the entry-level 100 PS 1.4 i-VTEC and the Civic 150PS 2.2 i-DTEC ES will achieve a trade value of 38 percent of their original cost new price, equating to 8,050 British pounds and 6,175 British pounds respectively. On September 30, the order books were opened for the new vehicle and leasing companies were in a position to give a customer a quote. 

This is going to be how all new Honda models will be launched in the future. The new Civic has also secured insurance group ratings which are four to five groups lower than the outgoing model in order to bring ownership costs down even more. The entry-level 1.4 i-VTEC SE Civic boasts an 8E rating, signaling a decline of four groups from the previous model. The same goes for the 2.2 i-DTEC range-topping EX GT which now fits into the 20E band.

Honda Civic was first launched in the United States as a 1973 model. Since then, around 8.8 million have been sold in the US through 2010. This was not surprising, as the ever-reliable Honda Civic has become known for being sporty, stylish and fun-to-drive as well as fuel efficient and durable. Each generation of the Civic compact was developed with a specific theme.

Now, the ninth generation of the compact – the 2012 Honda Civic – is guided by the theme of "futuristic and distinctive compact," introducing new values to further the already vaunted Honda Civic experience. Using this theme as basis, Honda was able to make all the 2012 Civic models more fuel efficient and more refined as well as improve their performance, ride and interior packaging.

In addition, Honda was able to provide all new Civic models with interactive technologies, thereby offering further personalization and convenience. Thanks to its encompassing appeal, the Honda Civic has been able to attract a wide range of customers, managing to charm almost any driver the world has. These customers, include high school graduates and college students; young couples and young families with small kids; even retirees and baby boomers.

These customers also include professionals, teachers and even soccer parents; performance enthusiasts and environmentalists. These customers also come from different parts of the US, including in Hawaii and Alaska. The diverse demographic and psychographic makeup of Civic customers means that the compact is able to meet their wants and needs with its multitude of attributes like comfort and style, safety, economy and durability.

"We have worked really hard to improve the way we communicate our new models and the new Civic is the first model to benefit from this work. Our target was to have all the relevant new vehicle data including pricing, SMR and insurance groupings with the data providers in time for the data to be packaged and released on the day the car was unveiled at Frankfurt - and we achieved it,” commented Ollie Parsons, National Leasing and SMR Manager, Honda (UK).

Topics: honda, honda civic

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