Lancia has launched the Flavia convertible, which is intended to add romance and incite more Italian flair. Lancia is Fiat’s near-premium brand. Saad Chehab, global head of the Chrysler and Lancia brands, believes that the Flavia cabriolet revives the La Dolce Vita spirit. In Europe, this four-seat convertible will be available with a soft-top roof.
In the U.S., this model is known as the Chrysler 200 cabriolet, which comes with a retractable hard top. Paolo Gagliardo, head of the brand for Europe, Middle East and Africa, said that Lancia is expecting this model to sell around 1,000 units in the second half in Europe. It also expects sales of between 1,600 and 2,000 in 2013.
The Flavia is available with a single trim level but buyers will get to choose from various color schemes for bodywork, interior and soft top. There are actually two other Chrysler models that were rebadged as Lancias in Europe. These are the Thema sedan and the Voyager large minivan, which both started selling last November. JATO Dynamics said that both of these models have failed to reach expectations.
For instance, only 594 units of Thema, a rebadge of the Chrysler 300 large sedan, were sold from January to April. On the other hand, just 1,734 units of the Voyager, a rebadge of the Town and Country large minivan, were sold in the same period. Lancia has set a goal for this year to sell 10,000 Themas and 11,000 Voyagers.
Manufactured in Michigan at the United States at the Sterling Heights plant and holding true to its classy features of the Lancia trademark, the luxurious Lancia Flavia Cabrio defines the Chrysler 200 Convertible variant that’s for release in the European circuit. The Lancia Favia is available in Italy as a single, special version that includes all important features.
As the brand itself reveals, it offers a wide array of basic equipment, from electronic stability control (ESC) and traction, the innovative Uconnect multimedia system that comes with satellite navigation system, modern ABS and four airbags (front multi-stage and side) to the ISOFIX mountings for carrying kids in total protection, and the sleek "Boston Acoustic Sound System" with premier quality leather interior.
Latest Lancia Flavia is built with a 2.4 liter gasoline engine together with a 6-speed automatic transmission that provides a max output of 170 HP at 6000 rpm and max torque of 220 Nm at 4500 rpm.
The release of the Lancia Flavia culminates a memorable year for the brand, starting with the latest 5-door Ypsilon advertising and continuing with the launch of the signature Thema and the exemplary Voyager so far.
The cars in this range maintain the classy features of the Lancia theme, defining the Chrysler 200 Convertible car available in Europe. They are the best example of how achievable it is to combine two different worlds that are very far apart yet so similar in essence.