Maruti Suzuki India Limited has introduced the first Life Utility Vehicle – the Ertiga – in India. This signals the arrival of the automaker in the Utility Vehicle (UV) segment. This product is meant to boost Suzuki’s product portfolio and also creates an all new Life Utility segment with an appealing price range. MPVs have become the quickest growing sub-segment among UVs just in the past few years.
It grows by about 20% (3-year CAGR). Currently, the MPVs make up about a 10% share of the automobile industry in India. Ertiga is considered a Life Utility Vehicle. At the launch, Mr. S. Nakanishi (the Managing Director and CEO) said that Ertiga is a “major step forward” for Maruti Suzuki. In India, many urban families are searching for a vehicle that provides bigger space and more flexibility than a sedan while not being bulky, dull and costly like a Utility Vehicle.
These families would now have to compromise and settle for a vehicle that doesn’t comply with their lifestyle requirements. The Ertiga is targeted at these customers. This is actually another example of its ability to combine power, performance, space and features in a compact package. The Ertiga is mainly designed for the Indian market at Suzuki, Japan. Ertiga stands for aspirations of active and connected young urban Indian families.
It also shows off Suzuki's ability to offer compactness, style and high fuel efficiency to Utility Vehicles. The Ertiga will be offered first to India and then to other markets in South East Asia. Ertiga uses the sporty, dynamic, bold and aggressive design philosophy of Swift platform. The new very powerful K-Series, 1373cc VVT (K14B) engine is used in the petrol version.
The 1248cc DDiS VGT engine is used for the diesel variant. Maruti Suzuki reinforces its K-series engine portfolio with the K14B unveiling. The K14B is the third engine in the K-series technology presented by Maruti Suzuki. Most of the company’s top-selling models are powered by the earlier K-series engines -- the K10B and K12M.