2012 Mercedes-Benz B-Class European pricing announced

Article by Christian A., on September 15, 2011

Mercedes-Benz announced today that the 2012 B-Class will have a starting price of EUR26,001.50 (including 19 percent VAT). Of course, we are talking about the entry-level Mercedes B 180 BlueEFFICIENCY -- rated at 90 kW or 122 hp of max output – that is capable of returning a fuel consumption level of just 5.9 liters per 100 km and emitting just 137 grams of carbon dioxide per km.

For the Mercedes B 200 Blue Efficiency model, the German premium carmaker has tagged this version at a price of EUR27,935. For this version of the 2012 B-Class, the amount of fuel consumed per 100 km is only 5.9 liters, which is equivalent to carbon dioxide emissions levels of 138 grams per km. The B 200 Blue Efficiency offers more power at 115 kW or 156 hp of max motive power. Both petrol engines in the B 180 Blue Efficiency and B 200 Blue Efficiency models belong to the Euro 5 emission class.

The diesel alternatives of the new 2012 Mercedes B Class will be a little more expensive. For instance, the B 180 CDI BlueEFFICIENCY will cost EUR27,578 while the most expensive model will be the B 200 CDI BlueEFFICIENCY, which will cost EUR29,809. Both diesel models consume just 4.4 liters of fuel per 100 km. Carbon dioxide emission is estimated at 114 grams per km and 115 grams per km for the B 180 CDI BlueEFFICIENCY and B 200 CDI BlueEFFICIENCY, respectively.

Still, don’t forget that these are the starting prices, because if you want more options the car will become more expensive. For example, if you want the new 7G-DCT dual clutch transmission, which can be combined with any of the engines you will pay an extra EUR2,165, while for the PRE-SAFE preventive occupant protection system you will need EUR392.

Side bags for the rear cabin of the new Mercedes B-Class are also optionally available for EUR446.25, while the EASY-VARIO-PLUS system that enables flexible reorganization of the interior in next to no time will cost EUR672. The multimedia system COMAND Online – available from EUR3,117.80 -- now provides internet access for the first time via a web-enabled mobile phone.

On the other hand, the Becker MAP PILOT (EUR856.80) makes a low-cost 3D navigation function, which can also be retrofitted, available for the standard Audio 20 CD radio.

Some of the standard features for the new 2012 new Mercedes B-Class include “ATTENTION ASSIST drowsiness warning system, a kneebag for the driver, four power windows, LED daytime driving lights, a six-speed manual transmission and the Audio 20 CD entertainment system with USB connection and Bluetooth.

Press Release

Available at European dealerships from November 2011: New B-Class to be launched at old price

The second generation of the B-Class car heralds a new compact class era at Mercedes-Benz in terms of both design and technology. The entire drive programme is also completely new: four-cylinder petrol and diesel engines with direct injection and turbocharging, dual clutch transmission and manual transmission. Ten new assistance systems support the driver. Future B-Class customers will benefit from this quantum leap in terms of exemplary low fuel consumption and CO2 emissions combined with driving pleasure, plenty of space and the highest standard of safety that has ever been available in this class. The compact sports tourer is available for ordering now, with delivery to customers commencing in November. Prices begin at 26,001.50 euros (incl. 19% VAT.) for the B 180 BlueEFFICIENCY.

This means that the new model is being launched at the same price as its predecessor of the same name, despite marked improvements to the equipment and appointments. As a world first in the compact segment, for example, the new B-Class features COLLISION PREVENTION ASSIST as standard. This radar-based system with adaptive Brake Assist helps to reduce the danger of a rear-end collision. Other standard features include the ATTENTION ASSIST drowsiness warning system, a kneebag for the driver, four power windows, LED daytime driving lights, a six-speed manual transmission and the Audio 20 CD entertainment system with USB connection and Bluetooth.

The B 180 BlueEFFICIENCY rated at 90 kW (122 hp) offers five kW more power than its predecessor, but consumes substantially less fuel. The sales start for the new B-Class marks the launch of the first model representing the new compact cars from Mercedes-Benz. "The new B-Class kicks off our offensive in the premium compact segment, which harbours vast potential for growth worldwide," explains Dr. Joachim Schmidt, Member of the Management Board of Mercedes-Benz Cars, Sales & Marketing. "With an attractive portfolio comprising five fascinating, distinctive models, we are opening up our brand to new categories of customer and once again setting new standards in safety, efficiency, comfort and aerodynamics. Our sales volume and our market share in this segment are set to rise sharply once again across all variants."

Here is an overview of the prices:






Purchase price*

Diesel engine, direct injection, Euro 5 emission class

B 180 CDI BE*


6-speed, mechanical

80 kW (109 hp)

1796 cc

€ 27,578.25

B 200 CDI BE*


6-speed, mechanical

100 kW (136 hp)

1796 cc

€ 29,809.50

Petrol engine, direct injection, Euro 5 emission class

B 180 BE*


6-speed, mechanical

90 kW (122 hp)

1595 cc

€ 26,001.50

B 200 BE*


6-speed, mechanical

115 kW (156 hp)

1595 cc

€ 27,935.25

*BE = BlueEFFICIENCY; all prices incl. 19 percent value-added tax

Fuel consumption: up to 21 percent less than its predecessor

The fuel consumption of the new B-Class undercuts its predecessor by up to 
21 percent. All the engines have been developed in-house. Both diesel models (B 180 CDI BlueEFFICIENCY and B 200 CDI BlueEFFICIENCY) now run on 4.4 litres per 100 km (114 and 115 g CO2/km respectively) – their predecessors required 5.2 litres per 100 km. The B 180 CDI BlueEFFICIENCY attains a CO2 value of 115 g/km with automatic transmission – an improvement of 21 percent on its predecessor (146 g/km). The petrol-engine variants have also made great strides: despite a substantial improvement in performance, the B 180 BlueEFFICIENCY and B 200 BlueEFFICIENCY now run on 5.9 litres per 100 km (137 and 138 g CO2/km respectively), undercutting their predecessors by up to twelve percent.

Another premiere from Mercedes-Benz is the new 7G-DCT dual clutch transmission, which can be combined with any of the engines (2,165.80 euros). Its seven gears make it extremely versatile in adapting to engine speeds. An electric oil pump provides the transmission with start/stop capability. It shifts gear without any interruptions in tractive power and combines the comfort of an automatic with the efficiency of a manual transmission, particularly when moving off.

Highest standard of safety in the compact class

The Collision Prevention Assist assistance system is able to provide a driver who may be distracted with visual and acoustic warnings and to prepare Brake Assist for precision braking. Braking is initiated as soon as the driver steps emphatically on the brake pedal. The ATTENTION ASSIST drowsiness detection system also features as standard.

The PRE-SAFE® preventive occupant protection system (392.70 euros) which features in the B-Class is available for the first time in this vehicle category. Core features of PRE-SAFE®are reversible belt tensioning, the closing of side windows and sliding sunroof in case of critical lateral dynamics and adjustment of the fully electric front passenger seat to an ideal position for maximum effectiveness of the restraint systems.

The B-Class protects its passengers with up to nine airbags. The standard complement comprises driver and front-passenger airbag, a kneebag for the driver, large pelvisbags incorporated in the seat to protect the chest, stomach and pelvis area and windowbags. Sidebags for the rear are optionally available (446.25 euros).

EASY-VARIO-PLUS system: variable luggage compartment, adjustable rear seats

The B-Class offers plenty of space for passengers and luggage. The rear seat backrest comes as standard as a folding variant with a 60:40 split. Alternatively, the B-Class is available with the so-called EASY-VARIO-PLUS system (672.35 euros). This enables flexible reorganisation of the interior in next to no time. Features of the EASY-VARIO-PLUS system include separate fore/aft adjustment of the rear seats by up to 140 millimetres. The luggage capacity then increases from 486 to 666 litres. Up to 1545 litres of stowage space is available when the rear seats are folded down.

The inclination of the rear seat backrest is also adjustable. In so-called cargo position, a washing machine can be transported with the tailgate closed without folding the backrest down, for example.

COMAND Online multimedia system with internet access

The B-Class features the latest multimedia generation available from Mercedes-Benz. Major features include greater operating convenience, larger displays, phone book transfer, display of SMS messages, wireless music reproduction via Bluetooth and a USB interface.

The multimedia system COMAND Online (from 3,117.80 euros) now provides internet access for the first time via a web-enabled mobile phone, plus various Mercedes-Benz services on the move. These include weather information and a special destination search via Google, as well as the option of downloading a route that has been previously configured on a PC using Google Maps and sent to the car.

The Becker® MAP PILOT (856.80 euros) makes a low-cost 3D navigation function, which can also be retrofitted, available for the standard Audio 20 CD radio. The navigation system boasts voice-controlled input of destinations and an intuitive user interface. Its advantages over aftermarket solutions include integrated operation via the central controls and the Audio 20 display, a concealed location in the glove compartment and updating via an internet portal.

The launch of the predecessor model series from Mercedes-Benz in 2005 laid the foundations for a new, future-viable market segment, attracting more than 700,000 delighted customers worldwide. The B-Class continues to enjoy great popularity in the year of the model change.

73,046 vehicles have been delivered to customers since January. This corresponds to a growth rate of 7.6 percent. In Germany, the largest market for the B-Class, sales are up by 5.6 percent. The second-largest market for the B-Class is China, where it was launched with great success in 2009. This year alone has seen sales rise since January in the order of 46.8 percent, to 9,738 units.


If you liked the article, share on:



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019