2012 Peugeot 208 now available with £9,995 starting price in the UK

Article by Anita Panait, on April 19, 2012

The new Peugeot 208 is now available in the United Kingdom for as low as £9,995 for the three- door VTi 68bhp Access model. Consumers aching to grab one of the new Peugeot 208 through the company’s “Just Add Fuel” program, which now allows drivers as young as 21 years old to own one of the Peugeot cars.

A buyer could choose from one of the eight engine options: five gasoline, including the 3-cylinder engines and three diesel power sources. These engines come with good fuel economy and efficiency. The new Peugeot 208, available in both 3 and 5 door body style variants, takes many stylish cues from the good-looking SR1 Concept Car, providing a new design direction for Peugeot.

208 boasts of a lighter and more compact frame that houses an stylistic ergonomic interior design, allowing drivers to experience a intuitive driving pleasure.

Peugeot is offering five trim levels for the UK range of the 208 -- Access, Access+, Active, Allure, Feline – as well as the limited edition Ice Velvet.

The new Peugeot 208 features key equipment, including a touchscreen which will be standard on 80% of sales, integrated across the range to make sure that model sports class leading specification.

Peugeot 208’s front face, which is a true Peugeot genetic signature, unveils a particularly charismatic face. It has a feline expression that is more modern, refined, and rich, with LEDs as well as a light guide that emphasizes the headlamp unit’s expression. The same amount of care is given to every part of the vehicle, including the treatment for the foglamp surrounds.

Meanwhile, the car’s grille is modelled like a true floating sculpture. The grille looks like it is detaching itself from the bodywork and is floating in the air, its chrome surround in precisely formed sections. Chrome bars or a full, technological mesh inside it reinforces the richness and the modernity of the line. This original design helps the car express the concept of environmental efficiency, with the air intake’s optimized size suggesting improved fuel consumption as well.

The 208’s front shows that the car is both strong and alive, thoroughbred and soft, cheerful and technological, sophisticated and natural.

Additionally, the vehicle’s volume appears to be sculpted by the wind. The "PEUGEOT" lettering that is machined in the block on the grille’s top issues a veritable spine that crosses the bonnet, then bites into the windscreen’s top, and leaves a mark in the center of the roof then imprints its movement onto the rear and on the boot aperture line. Lastly, the rear lamps add a light signature with 3 illuminated claws. These lamps have a boomerang shape and represent a technical feat, appearing at one with the car’s body.

Press Release

THE NEW PEUGEOT 208 – AVAILABLE TO ORDER

Peugeot announces prices for the eagerly awaited new 208, starting from only £9,995 (for the 3 door VTi 68bhp Access model).The new Peugeot 208 presents a great opportunity in a pivotal segment of the UK market and is available on Peugeot’s innovative ‘Just Add Fuel’ programme, which has recently been enhanced to be available to drivers from 21 years.

Eight engines are available on 208, five petrol, including the new generation 3-cylinder engines, and three diesel; 208 also represents significant CO2, MPG and fiscal benefits across the range.

Available in both 3 and 5 door body style variants, 208 is the embodiment of an exciting new design direction for Peugeot, taking many styling cues directly from the breathtaking SR1 Concept Car. 208 combines an impressively ergonomic interior design with a lighter, more compact frame and delivers a uniquely intuitive and pleasurable driving experience.

The UK range is offered in five trim levels - Access, Access+, Active, Allure and Feline - with an exciting ‘Ice Velvet’ Limited Edition, available from launch.

Specification also plays a key role with the 208 story and key equipment has been integrated across the range to ensure class leading specification, including the new touchscreen which will be standard on 80% of sales.

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