2013 Chevrolet Colorado undergone its final testing in Thailand

Article by Christian A., on September 22, 2011

Chevrolet’s 2013 Colorado pickup has recently undergone its final testing in Thailand. The totally undisguised 2013 Colorado was spotted on a Bangkok parking lot. It’s a known fact that Chevrolet’s Asian division has built the compact hatches that Europeans and Americans currently drive. The pickup will be produced in Rayong. Of course, Thailand would be the first market to receive the new pickup.

Its range includes crew-cab and extended-cab variants that are powered by GM’s new fuel-efficient, four-cylinder Duramax diesel engines. Chevrolet Colorado Chief Engineer Roberto Rempel and his testing team stayed in Thailand for the duration of the vehicle’s development to make sure that the local market needs in Southeast Asia and abroad are met.

Rempel said that this “world-class truck” will appeal to buyers in the dense truck markets of Southeast Asia as well as other parts of the globe. He added that the typical buyers of this vehicle are looking for a “workhorse” that could be used daily.

General Motors raises the bar for its new Chevrolet Colorado. The latest pickup truck is the most elegant, high performing and toughest one they ever built. A choice between two new Duramax turbo-diesel engines gives the complete combination of fuel economy and performance in different level of specifications.

After its global launch in Thailand, the Chevrolet Colorado will immediately go on sale. This is part of the Chevrolet’s $2-Billion project for 5 different continents worldwide.

Consumers will be delighted with the new Colorado’s assortment of features. For over one hundred years, GM has been known for its innovative standards. The new generation model will be offered in 4-wheel and 2-wheel drive configurations. On the other hand, the options for the body range between wide and narrow-body, low and high stance, as well as the crew-cab, single and extended body profile.

Martin Apfel, (GM Thailand President) thinks that the new Colorado comes just at the right time with Thailand’s booming market for pickup trucks. He said that the people couldn’t wait for the most advanced midsize pickup truck to go on sale. In fact, the new Colorado is made especially for the Thailand market; that’s why it’s really an honour for all of them. Furthermore, he stressed that the new model exemplifies the country’s outstanding expertise in car manufacturing. This puts Chevrolet ahead of other brands whether globally or locally.

Press Release

All-New Chevrolet Colorado Prepares for Launch

Chevrolet‘s highly anticipated new-generation Colorado has been put through final testing in Thailand as General Motors prepares to produce the midsize pickup in its Rayong assembly plant.

Engineers have been running final shakedown work on pre-production vehicles in a range of conditions. The new Colorado will be sold in markets across Asia Pacific, Africa, the Middle East and South America.

Thailand will be the first country to introduce the new Colorado. The model lineup will feature crew-cab and extended-cab variants powered by GM’s new fuel-efficient, four-cylinder Duramax diesel engines.

Chevrolet Colorado Chief Engineer Roberto Rempel said his team finessed GM’s successful truck formula to ensure the new Colorado meets local market needs in Southeast Asia and abroad. Rempel and his team lived in Thailand during the Colorado’s development, immersing themselves in the highly competitive truck market and observing how Thais use their vehicles and the driving conditions they experience.

“We know customers of this type of vehicle want a workhorse and a daily-use vehicle all in one, so our product has to deliver. We have benchmarked the toughest, most flexible vehicles around the world,” Rempel said. “When you combine that approach with our detailed consideration of global expectations, we are confident the new Colorado will be a winner.”

The new Colorado has already generated significant worldwide attention, having been showcased in concept form at global auto shows in Thailand, Argentina, Australia and Germany.

In advance of the start of production, GM Thailand’s Rayong manufacturing facility has undergone a $300 million upgrade, including a retooling of the entire vehicle assembly line.
GM’s powertrain plant next door will build the new Colorado’s newly developed 2.5-liter and 2.8-liter diesel engines, which feature overhead cams, turbocharging and durable aluminum cylinder heads for high levels of refinement and durability.

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