Citroën has unveiled a range of DS3 Red special editions for the start of 2013. These new models are based on DS3’s current DStyle and DSport trim levels, with exclusive styling features and more standard equipment. The special edition DS3 Red range is presently available and has a starting price of only £15,655.
All DS3 Red models come in Polar White or Perla Nera Black body colors, complemented by an exclusive ‘Red Touch’ interior and exterior pack, including a ‘Sport Red’ roof and door mirrors.
The Red range specifically gets the stunning ‘Sport Red’ finish to the front grille and chevrons. The interior also is customizing using vibrant red elements such as matching red dashboard and door handle surrounds. The DS3 Red models match the exterior body color that the customer has chosen.
These come with white or black 16-inch ‘Ashera’ alloy wheels on DStyle Red models and white or black 17-inch ‘Bellone’ alloys on DSport Red versions. All the wheels get ‘Sport Red’ centre caps. The standard equipment on the DS3 DStyle Red models include Citroën’s ‘Connect Signature’ pack, which consists of Bluetooth and USB connectivity, as well as an improved Hi-Fi system and added speakers for the best sound quality.
On DSport Red versions, the ‘City Signature’ pack is offered as standard. These include automatic headlights and wipers, rear parking sensors, electric heated and folding door mirrors, an electrochrome rear view mirror, interior mood lighting and a front central armrest. In addition, all DSport Red versions have Bluetooth, USB connectivity and the same enhanced Hi-Fi system as standard in DStyle Red.
DS3 DStyle Red is offered with either a VTi 120 petrol engine or an e-HDi 90 Airdream diesel engine that delivers only 98g/km of CO2. Powering the DS3 DSport Red is a THP 155 petrol engine, mated to a 6-speed manual gearbox, or an e-HDi 115 Airdream diesel, which is also partnered with a 6-speed manual transmission.
Citroën has long been known that have an excellent knack when it comes to vehicle design that is truly innovative. This can be seen on all features of the new DS3. On the interior, the cabin has a feel of modern elegance and class. The attention to detail is truly excellent and Citroën utilized a wide range of luxury materials like chrome and leather.
Looking at the upper portion of its flowing dashboard, it is easy to see that it mirrors the floating roof. All around the interior, one can also see the use of thermo-coated parts. The use of the soft grain organic contrasts very well with the strip and its lacquered and smooth effect. This is the same strip that begins at the driver side and then goes across the entire width of the dashboard towards the passenger side.
The exterior of the new DS3 has that new style and undisputable on-road presence, no matter where it is viewed from. This is also seen with elements that stand-out like the color-contrasted “floating roof” and the “shark fin” B-pillar. Standing out as well are the LED lights in the front which has that smooth design. These lights are usually a feature that many expect on premium models.
In order for customers to experience the best freedom of expression, the brand is offering for the DS3 a wide range of customization options for both the exterior and interior. The unique “floating roof” for example, comes in a selection of four colors, in addition to the already wide range of body shades. These colors are Black, Blue, Red, and White.
The colors are able to contrast with the vehicle’s main body. Citroën is also offering the rubbing strips and wing mirrors to be customized in different colors and even a smart chrome finish. It is available with a wide range of colors.