Instead of at a motor show, Ford has introduced its all-new B-MAX to the public at a key technology event – the Mobile World Congress in Barcelona. It’s actually the first-ever vehicle to make its debut at this event. The new B-MAX is an advanced small family car that offers a high level of technology and fuel economy.
It also has a unique door design that provides unparalleled access to the car. The B-MAX is the first vehicle in Europe to get SYNC, Ford’s voice-activated in-car connectivity system that uses Microsoft Windows. This represents a good fit for Ford’s all-new compact multi-activity vehicle that marks the launch of SYNC in Europe.
This is a voice-activated in-car connectivity system that brings the integration of mobile devices, voice control and convenience to a new level with a broad device compatibility and voice command. Ford worked with Microsoft to develop SYNC, which is already being used by four million cars in the US.
Its introduction to Europe in one of the cheapest vehicles in Ford’s European range will help in making a major step towards its goal of 13 million SYNC customers by 2015. Ford estimates that by 2015, there will be more than 3.5 million SYNC-enabled vehicles in Europe.
Stephen Odell, chairman and CEO, Ford of Europe, said that the all-new Ford B-MAX is at the “forefront of Ford’s plans” to offer SYNC to customers in Europe for the first time ever. He added that this would be the ideal vehicle for this task. Ford’s Emergency Assistance feature alerts for local emergency services operators after an accident, using the correct language for the region.
It’s also the most advanced system of its type. It will be offered in over 30 countries throughout Europe and beyond. It also provides an insight into the system design used with the development of the Emergency Assistance. The European Emergency Number Association (EENA) would expand with the addition of input into the system design. The EENA seeks to guarantee a constantly high level of response to 112 emergency number calls throughout Europe.
Ford’s B-MAX brings in fresh, new fuel efficiency standards to the compact MAV segment. The 1-liter Ford EcoBoost petrol engine, which won the International Engine of the Year award for 2012, is available in two versions: the 100 PS and 120 PS, with the 120 PS version achieving a class-leading CO2 emissions level of 114g/km.
The B-MAX is also available with 75PS 1.5-liter and 95PS 1.6-liter Duratorq TDCi diesel engines, both offering excellent fuel efficiency. The 1.6-liter model specifically delivers best-in-class 104g/km CO2 emissions.
Moreover, the Ford B-MAX showcases premium technologies that buyers have demanded when looking to "right-size" their car. In fact, it is expected that around 40% of B-MAX customers will choose B-MAX after having owned a larger vehicle previously. Meanwhile, 20% are expected to pick B-MAX after previously owning a smaller car.
The advanced features for the B-MAX include Ford’s SYNC voice control, connectivity interface, and device integration, with an Emergency Assistance feature designed to help occupants call local emergency services in case of an accident.
Additionally, the B-MAX’s interior features high-quality, contemporary materials that emphasize detailing and craftsmanship, with comfort elements including an exclusive 8-speaker Sony DAB audio system, Rear View Camera, Ford Power Button, Key Free system, and full leather upholstery.
Ford B-MAX stays true to the brand’s fun-to-drive DNA, with its class-leading driving dynamics that boasts Torque Vectoring Control to provide superior traction and cornering. Ford B-MAX also offers exceptional agility and maneuverability and a design that is meant for the cut and the thrust of urban driving.
What’s more, B-MAX is the first car in its segment to offer Active City Stop, which is designed to help you avoid low-speed collisions with slow-moving or stationary traffic in front.