2013 Ford Fiesta Facelift makes its debut

Article by Christian A., on September 5, 2012

Ford revealed today the facelifted version of the best-selling Fiesta showing a sharper design as well as a handful of exclusive technology features. Set to be on stage tomorrow in Amsterdam at company’s special “Go Further” product event hosted by Ford President and CEO Alan Mulally, the new Fiesta will surprise the customers with an advanced package of technologies such as voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey.

Moreover, its hood will hide the acclaimed 1.0-litre EcoBoost petrol engine a.k.a. the 2012 “International Engine of the Year” and is expected to deliver best-in-class fuel economy.

In terms of design, the new Ford Fiesta shows a trapezoidal front grille, bracketed by laser-cut headlamps with daytime running lamps that use LED technology, and features a power-dome bonnet design. This design is inspired by the new design language, seen also on the 2013 Ford Fusion. Same theme is continued at the interior where the small hatch promises to deliver a harmonious and ergonomically optimized interior.

The Ford SYNC in-car connectivity system is also present there and enables owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB.

Furthermore, the new Fiesta is the first in its segment to debut the MyKey, enabling parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel. MyKey can also limit the audio volume limits and it can turn it on after the seat belts are fastened and ensures driver aids.

The new EcoBoost engine isn’t the only new technology that is found in the new Ford Fiesta. This new car also comes with the latest in infotainment features that allows its occupants to stay connected even when the car is on the move.

Center to this is the new MyFord Touch system that comes with 6.5-inch touch screen. This infotainment system comes with an enhanced voice control that lays out more options in the areas of communication, entertainment and navigation.

Of course, the newest version of the Ford Fiesta still comes with the SYNC AppLink that allows drivers to access and control certain smartphone apps through voice commands. This means that drivers could remain connected without having to take their hands off the steering the wheel and their eyes off the road. Just like before, SYNC Services still offers turn-by-turn navigation.

One of the newest features on the new Fiesta is the so-called MyKey, which allows parents to prevent their driving teenagers to go beyond a set max speed and sound volume limits – thereby encouraging safe driving at all times when their kids are behind the wheel. MyKey also allows parents to mute the audio until the driving teenagers have fastened their seat belts. The systems likewise allows parents to ensure that their kids cannot deactivate measures like driver aids, safety systems and alerts.

John Schneider, Ford chief engineer for Upperbody Electronics, remarked that the new Fiesta was built for the digital generation, thanks to features like Bluetooth connectivity and MP3 player.

He noted that the new Fiesta allows social media-active people to remain connected even though they are in the car. Schneider noted that at Ford, they believe that entry-level drivers also deserve the best technology, which explains the presence of technologies like the SYNC AppLink and MyFord Touch in the new Fiesta.

Press Release

Ford Fiesta Facelift

Ford revealed the dynamic new version of the best-selling Fiesta that features a sharper design and a host of exclusive technology features.

New Ford Fiesta delivers an advanced package of technologies including voice-activated in-car connectivity system Ford SYNC, Active City Stop and the European debut of MyKey. It will also be equipped with the acclaimed 1.0-litre EcoBoost petrol engine to deliver expected best-in-class fuel economy.

"Fiesta has been one of the world's best-loved small cars across five decades, and the sporty appeal of the last generation Ford Fiesta inspired real passion among global compact car customers, contributing to its status as the world's most successful small car," said Martin Smith, Ford of Europe executive design director. "We had to keep that vital part of Fiesta's make-up - but we also wanted to give it a more sophisticated look."

The new Ford Fiesta marks the latest chapter in the journey of the popular small car. Ford launched the first Fiesta in 1976 and has since sold more than 15 million models around the world. New Fiesta features design cues inspired by the latest Ford global design language and concept vehicles.

The Ford Fiesta's face is dominated by a trapezoidal front grille, bracketed by laser-cut headlamps with daytime running lamps that use LED technology, and features a power-dome bonnet design. The redesigned Ford Fiesta also delivers a harmonious and ergonomically optimised interior.

Fiesta follows Ford's approach of democratising technology - bringing advanced features to a greater number of drivers for the first time - and will be unique among its European competitors in featuring Active City Stop, a system designed to help drivers avoid low speed collisions.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB. The SYNC system includes Emergency Assistance, which directly connects the vehicle occupants to local emergency services operators after an accident, in the correct language for the region.

The new Ford Fiesta will also feature the European debut of segment-first MyKey, which will enable parents in particular to encourage safer driving and limit their teenager's exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

The 1.0-litre EcoBoost petrol engine is the 2012 "International Engine of the Year" and is expected to deliver best-in-class fuel economy.

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