2013 Ford Fiesta ST fetches over 1,000 customer orders since prices announced

Article by Christian A., on April 25, 2013

Ford’s dealerships have only now started to receive the new Ford Fiesta ST but so far, more than 1,000 orders have been placed. Its pricing information was announced towards the end of January. The Fiesta ST has a starting price of only £16,995, making it as much as £2,000 cheaper than other models in its segment.

The Fiesta ST has also been getting good reviews for its responsive and fun drive. As a result, there’s already a high demand for it. According to Mark Ovenden, Ford Britain managing director, the Fiesta ST is attractive due to its accessible pricing, exciting performance and exceptional economy. Experts have said that the car offers everyday practicality but at the same time, it is agile, engaging, and enjoyable.

More than 90% of its buyers chose the Fiesta ST2, which features partial leather Recaro seats, Sony DAB radio, EATC, Ford keyless start, privacy glass and LED daytime running lamps, on top of the standard equipment that includes a set of 17in alloy wheels, ST front fog lights, DAB radio, SYNC connectivity, Thatcham CAT 1 alarm, Recaro seats and My Key.

Notably, most of those who bought the Focus ST opted for the highly specified, technology-filled models. More than three in five new medium hot hatches in the UK is a Focus ST.

So far, its sales have surpassed 3,000 units, outperforming the VW Golf GTi more than two to one. Simply go to the nearest Ford dealership near you if you want to soon drive your own Fiesta ST and Focus ST, which have price tags of from £16,995 and £21,995, respectively on-the-road.

On the outside of the Ford Fiesta ST is a chin spoiler and unique grille. There are also fascia extensions with a new diffuser in the rear. Rounding off the visual package of this compact performance vehicle are the one-of-a-kind 17-inch wheels, the spoiler mounted in a high position, and the bright-tipped dual-exhaust pipes. Overall, the Fiesta ST appears as if it was developed specifically for the racing circuit.

According to Ford, this model will be the first of its range to come with the metallic tri-coat Molten Orange paint. Compared to the base model, this new Fiesta ST has a steering that is more responsive and even more direct. One reason is that while this vehicle does have a unique suspension, the front knuckle has been improved to allow for a quicker 13.6:1 overall steering ratio.

On the rear, the axle had its roll stiffness enhanced resulting in better stability, an important quality when going through fast corners. Further, unlike the base model, the Fiesta ST is closer to the ground by 15 mm. While the modifications done on the suspension did boost the mechanical grip, this is heightened even more by having the electrically-controlled Torque Vectoring Control.

Through this, the understeer is reduced should the driver do hard cornering movements. The system gives the driver the option to select how much electronic help is needed to adapt to the present conditions. To do this, an electronic three-mode stability control is offered with three choices which are standard, sport, or off. Considering all of these, it means that the most passionate of drivers are rewarded with the chances to experience ride comfort combined with performance handling. It is also not surprising to know that when running on the open road, the Fiesta ST emits an excellent sound.

The main feature is the mechanical version of what is known as the sound symposer. This was first seen on the Focus ST, which officially became available for purchase back in 2012 for the North American market. With this, drivers are rewarded with a good soundtrack when going out on the road. What makes this unique for this model is that for the first time, the sound of the engine is immediately channeled to the vehicle’s passenger cabin. This helps highlight the response and quality of the feedback.

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