Ford is targeting the 2013 Ford Fusion to go up against Toyota Camry but so far this year until August, it has sold 181,000 cars. This stands for a 7.7% increase compared to last year but it’s still much lower than the sales of the Toyota Camry. Last year, 248,000 Fusions were sold. Ford has said that its priority would be quality and that sales would only come second.
The Toyota Camry has had the top sales position for quite some time now. So far this year, the king of the midsize segment has sold 280,000 units, about 37% higher. In addition, the Ford Fusion has fallen behind the Honda Accord (219,000 units) and the Nissan Altima (with 210,000 units sold). The Ford Fusion is offered with five different engine options and is obviously targeting a big demographic, which includes eco-conscious drivers, with its 47-mpg hybrid model.
However, Ford anticipates a big increase in Fusion sales next year, according to Sam Hoyt, Fusion brand manager. Originally, there were four engine options offered. About 15% of Fusion sales will be hybrids, while 15% will be the 2.0-liter turbocharged models.
Around 35% will be for base 2.5-liter engines while the remaining 35% is Ford’s 1.6-liter Ecoboost four-cylinder. Ford is reportedly prepared to transfer the production based on demand. Hoyt said that with regards to the traditional import-centric regions, there are more customers in places on the east and west coasts in order to generate growth.
Chris Hamilton, chief exterior designer for the next-generation Fusion, remarked that the previous model was considered as an easy purchase for customers. He quipped that in designing the new generation of the Fusion, they aimed to pen a sedan that visually attracts customers by injecting emotional appeal into a car that is already regarded as a sensible choice.
The design team for the new Ford Fusion considered five critical elements while creating the new generation: silhouette innovation; perceived efficiency; refined surface language; technical graphics; and new graphics. In the case of silhouette innovation, the new Fusion should feature a sleek profile that distinguishes from "three-box" designs typical of midsize sedans.
Likewise, the perceived efficiency of the Fusion – its nimbleness and lightness – is defined by its thin roof pillars and the character lines sweeping to the rear. In addition, the Fusion should have refined surface language, which means that its well-executed design has no need for add-ons. Moreover, the new fusion should feature technical graphics that convey its improved technological capability -- headlamps, LED rear lights and polished exhaust tips. Lastly, the next-gen Fusion should don a new face; in fact, it marks the next evolution in the brand’s global design language for its midsize cars.
Meanwhile, the interior of the new Fusion focuses on the driver, thanks to its next-generation seating with expanded functionality. These seats are thinner and lighter and are trimmed with fabric using recycled sustainable yarns.
This driver-focused interior environment is complemented by a higher center console that comes with clever storage. Since the instrument panel has been moved forward to the windshield, the new Fusion boasts of a more spacious and more open cabin.