Honda rolled off today from its Columbus, Ohio assembly line the first mass-production version of 2013 Honda Accord sedan, considered as the most important new vehicle for the carmaker this year in the US. The 2012 Accord is the second-biggest-selling vehicle in the US for Honda this year, behind the Toyota Camry.
Honda has been producing the Accord at its Columbus plant since 1982, when the company made history by becoming the first Japanese carmaker with a plant in the US. Since then, the plant has produced over 9 million Accord sedans. Hide Iwata, chief executive of Honda of America Manufacturing, remarked that for 30 years, the Accord has been Honda’s signature vehicle, adding that the vehicle remains the industry benchmark in a very competitive segment.
Honda expects that the full remodeling of the Accord will help the vehicle remain at stride or even outpace the Camry, Ford Fusion, Nissan Altima, Hyundai Sonata and Chevrolet Malibu. It has been a trend in the auto industry that when a model gets a makeover, it would generate more sales. Honda hopes that the Accord would follow that trend when it goes on sale in September at US dealerships.
The current 2012 Accord logged a 28 percent in sales this year. The midsize sedan market is considered as the most competitive in the US. It is expected that most of Honda’s major rivals will be selling updated models.
For the first seven of 2012 alone, five of the 11 top-selling models in the US were midsize sedans. Excluding pickup trucks and sports utility vehicles, five of the top seven models were midsize sedans. The top-selling midsize car for the first seven months of 2012 was the Camry, which updated last year, with 243,816 units sold.
New 2013 Honda Accord Sedan and Coupe commemorate the ninth generation of Honda's highest-selling midsized car. More magnificent and refined, as well as better performing and more extensively equipped than any other Accord in its history, the 2013 model advances notably the sensation of indulgence and artistry, vehicle aerodynamics, and the standard equipment available to the top of their class. Built in two plants in Ohio, the launching of these new models marks 30 years in a row of Accord manufacturing in the US.
The exterior’s length and wheelbase of both the Sedan and Coupe are just a bit more compact than the previous generation, while still offering key improvements in the interior proportions, including legroom in the rear and trunk capacity. This resulted in a roomy new Accord that has a more athletic appearance, a more reactive handling, and more enhanced driving dynamism.
From very front end of its bumpers to the outer tips of the exhaust, practically every component was reimagined during the Honda Accords redesign. This meant major framework constituents including the uni-body, sheet metal, and aerodynamics, as well as interiors, electronics, engines, transmissions, chassis sections, and all the safety features. Even with these comprehensive changes, the 2013 Accord Sedan and Coupe are precisely targeted at offering the well-established integration of peerless Honda security and safety, affordability, fun performance and control, and comfortable and convenient rides.